"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.

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K R U N C H T I M E
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What is it?
Tone of voice is about building personality
into your app or website.

3. Greeting

4. Greeting

5. Greeting

6. Greeting

7. Feedback

8. Feedback

9. Feedback

10. Feedback

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13. Feedback

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Empty States

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Empty States

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Empty States

17. Empty states

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19. Micro copy

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Conversational Interfaces

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Conversational Interfaces

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Subtopic or example

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Subtopic or example

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Subtopic or example

26. Marketing

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Why is it important?

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Why is it important?
• Tone of voice is an expression of the
brand identity
• … and the people behind!
• It sets you apart from the rest
• It promotes uniformity in content
• It builds trust
• It can be used to influence and persuade

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What is it?

33. Alexander Meinhardt
krunchtime.org
KRUNCHTI M E I NTE RACTIVE