As search evolves and happens in more and more places, your SEO strategy needs to evolve and become more integrated. This presentation on Holistic SEO shows why and how.
Prototyping is an important aspect to the design process. It bridges the gap between ideation and finalizing your product. These slides reveal the value of prototyping in various resolutions. The prototyping as a discipline can be applied to a wider range of examples beyond traditional product design.
Joyce Zou, Christa Lee, Meaghan Kennedy | Orange Sparkle Ball
Mitől lesz hiteles egy honlap? Mitől fognak megbízni benned?
Mi az, ami elijeszti a látogatókat és mi az, ami megfogja őket? Erről volt szó ebben az élő adásban. Nézd meg a videót itt: http://www.gazdagmami.hu/kezdok/hogyan-legyen-hiteles-a-honlapod
Most indítod a vállalkozásodat és szeretnéd, ha nem csak egy kis szerény próbálkozás lenne, amivel elérsz néhány embert, hanem az az igazán nagy és sok embert elérő cég, amire mindig is vágytál?
Új termékkel jössz ki és azt szeretnéd, ha nem csak néhányan tudnának róla, hanem hatalmas nagy durranás lenne?
Nem csak egy kis hal szeretnél lenni a piacon, hanem fontos szereplő, aki nem követi, hanem diktálja a trendeket?
Ebben az élő adásban megnézzük:
- Mit kell tenned, hogy a belépőd a piacra igazi nagy durranás legyen?
- Milyen eszközökkel keltsd fel a piac figyelmét?
- Mit tegyél, hogy a kis cégedből fontos márka legyen, amit megjegyeznek a vevők, továbbadják a hírét?
- Hogyan tedd a cégedet jelentős tényezővé a piacon?
Nézd meg videón itt: https://www.youtube.com/watch?v=I_CJJYLS8dg&feature=youtu.be
Mit mutass meg a vállalkozásodról képekben?
Hogyan kezdd el használni az Instagramot a vállalkozásod marketingjére?
Kinek érdemes posztolnia az Instagramon?
Mit tudnak az Instagram videók?
Mire használhatod az Instagram Storiest?
Milyen új lehetőségek vannak, amiket érdemes használnod az Instagramon?
Miért és kinek érdemes Pinterestet használni?
Hogyan fogj bele?
Tudod, hogy énmárkát kéne építened, bele is fogtál, de a gyakorlatban mindig elakadsz. Nem érzed elég határozottnak, egységesnek a dolgot, kicsit káoszos minden. Mit lehet tenni?
Ebben az élő adásban megosztok veled 15 olyan gyakorlati eszközt, amivel egyértelműen kommunikálhatod az énmárkádat.
Nézd meg a hozzá tartozó videót itt: https://youtu.be/2K9XhNgTdw8
On the shoulders of Giants: Stop looking up, and Start Looking DownEliza Brock
The CoderFaire 2014 Keynote Presentation
A keynote that will inspire, educate and expand one’s understanding of our industry, and possibly shift your mindset for writing code.
For complete speaker notes, including image attributions, see: https://www.dropbox.com/s/qnhnezsruu4mnak/CoderFaire_2014_keynote_with_presenter_notes.pdf?dl=0
As search evolves and happens in more and more places, your SEO strategy needs to evolve and become more integrated. This presentation on Holistic SEO shows why and how.
Prototyping is an important aspect to the design process. It bridges the gap between ideation and finalizing your product. These slides reveal the value of prototyping in various resolutions. The prototyping as a discipline can be applied to a wider range of examples beyond traditional product design.
Joyce Zou, Christa Lee, Meaghan Kennedy | Orange Sparkle Ball
Mitől lesz hiteles egy honlap? Mitől fognak megbízni benned?
Mi az, ami elijeszti a látogatókat és mi az, ami megfogja őket? Erről volt szó ebben az élő adásban. Nézd meg a videót itt: http://www.gazdagmami.hu/kezdok/hogyan-legyen-hiteles-a-honlapod
Most indítod a vállalkozásodat és szeretnéd, ha nem csak egy kis szerény próbálkozás lenne, amivel elérsz néhány embert, hanem az az igazán nagy és sok embert elérő cég, amire mindig is vágytál?
Új termékkel jössz ki és azt szeretnéd, ha nem csak néhányan tudnának róla, hanem hatalmas nagy durranás lenne?
Nem csak egy kis hal szeretnél lenni a piacon, hanem fontos szereplő, aki nem követi, hanem diktálja a trendeket?
Ebben az élő adásban megnézzük:
- Mit kell tenned, hogy a belépőd a piacra igazi nagy durranás legyen?
- Milyen eszközökkel keltsd fel a piac figyelmét?
- Mit tegyél, hogy a kis cégedből fontos márka legyen, amit megjegyeznek a vevők, továbbadják a hírét?
- Hogyan tedd a cégedet jelentős tényezővé a piacon?
Nézd meg videón itt: https://www.youtube.com/watch?v=I_CJJYLS8dg&feature=youtu.be
Mit mutass meg a vállalkozásodról képekben?
Hogyan kezdd el használni az Instagramot a vállalkozásod marketingjére?
Kinek érdemes posztolnia az Instagramon?
Mit tudnak az Instagram videók?
Mire használhatod az Instagram Storiest?
Milyen új lehetőségek vannak, amiket érdemes használnod az Instagramon?
Miért és kinek érdemes Pinterestet használni?
Hogyan fogj bele?
Tudod, hogy énmárkát kéne építened, bele is fogtál, de a gyakorlatban mindig elakadsz. Nem érzed elég határozottnak, egységesnek a dolgot, kicsit káoszos minden. Mit lehet tenni?
Ebben az élő adásban megosztok veled 15 olyan gyakorlati eszközt, amivel egyértelműen kommunikálhatod az énmárkádat.
Nézd meg a hozzá tartozó videót itt: https://youtu.be/2K9XhNgTdw8
On the shoulders of Giants: Stop looking up, and Start Looking DownEliza Brock
The CoderFaire 2014 Keynote Presentation
A keynote that will inspire, educate and expand one’s understanding of our industry, and possibly shift your mindset for writing code.
For complete speaker notes, including image attributions, see: https://www.dropbox.com/s/qnhnezsruu4mnak/CoderFaire_2014_keynote_with_presenter_notes.pdf?dl=0
No pain, no gain. CSS Code Reviews FTW.Stacy Kvernmo
CSS is often overlooked as something that would require a code review. The test for good CSS has been "Does everything look good?"
With the complexity and scale of our projects these days, "looks good" is simple not enough. This presentation dives into what it takes to create or progress a positive and beneficial code review process for yourself or your team.
Az olvasóid már semmire nem kattintanak?
Alig-alig lájkolják a posztjaidat?
Megírsz egy fantasztikus cikket és alig olvassa el valaki?
Nem nyitják meg a hírleveleidet?
Átgördítenek a hirdetéseid fölött?
Hogyan ébreszd fel őket, fogd meg a figyelmüket és varázsold érdektelenből érdeklődővé?
Hogyan fogd meg a figyelmüket egy olyan világban, ahol mindenki az olvasók, a vásárlók figyelméért küzd?
Dedicated practicing of coding is something which often gets lost in the fast paced world of tech. In this talk I am describing how practicing is something developers can do and how we can learn from musicians and sportsmen.
We have ethical responsibilities when coding. We’re able to extract remarkably precise intuitions about an individual. But do we have a right to know what they didn’t consent to share, even when they willingly shared the data that leads us there? A major retailer’s data-driven marketing accidentially revealed to a teen’s family that she was pregnant. Eek.
What are our obligations to people who did not expect themselves to be so intimately known without sharing directly? How do we mitigate against unintended outcomes? For instance, an activity tracker carelessly revealed users’ sexual activity data to search engines. A social network’s algorithm accidentally triggered painful memories for grieving families who’d recently experienced death of their child and other loved ones.
We design software for humans. Balancing human needs and business specs can be tough. It’s crucial that we learn how to build in systematic empathy.
In this talk, we'll delve into specific examples of uncritical programming, and painful results from using insightful data in ways that were benignly intended. You’ll learn ways we can integrate practices for examining how our code might harm individuals. We’ll look at how to flip the paradigm, netting consequences that can be better for everyone.
SLIDES: http://www.slideshare.net/cczona/consequences-of-an-insightful-algorithm
VIDEO: http://confreaks.tv/videos/rubyconf2015-keynote-consequences-of-an-insightful-algorithm
REVIEWS: https://wakelet.com/wake/5758ef98-8e71-4854-9ea2-683e0b5c98a3
KEYNOTE: RubyConf, JSConfEU, PyConAU, GOTO Berlin, Lean Agile Scotland, CUSEC, Open Source Bridge
ADDITIONAL: ArrrrCamp, EuRuKo, DjangoCon, WDCNZ, SCNA
Libraries and Learning (Guest Facilitator, Hyperlinked Library MOOC)char booth
Guest Facilitator lecture for Michael Stephens and Kyle Jones' Hyperlinked Library MOOC, September 2013. Video available at http://www.youtube.com/watch?v=BvoeIROFExc&feature=share&list=UUDMYwJV49agmQ5uol_BIq2w
Discover how to get started with your novel! Write your novel from start to finish by using these ten easy steps to get started, including tips and advice.
Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.
È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.
7 razones para no enfocar su estrategia digital en redes socialesDaniel Lacorazza
Cada vez más las marcas están tomando la decisión de enfocar todos sus esfuerzos únicamente en los canales sociales por su aparente fácil implementación. Esta presentación nos da argumentos para evitar que esto pase y construir estrategias digitales integrales.
This is the full slidedeck of our Smartees Webinar on Collaborating for Growth, hosted in 4 different time zones on Thursday 12 March 2015. The presentation contains an inspirational story on how to embrace the unexpected in order to grow as a company, illustrated with different client cases.
No pain, no gain. CSS Code Reviews FTW.Stacy Kvernmo
CSS is often overlooked as something that would require a code review. The test for good CSS has been "Does everything look good?"
With the complexity and scale of our projects these days, "looks good" is simple not enough. This presentation dives into what it takes to create or progress a positive and beneficial code review process for yourself or your team.
Az olvasóid már semmire nem kattintanak?
Alig-alig lájkolják a posztjaidat?
Megírsz egy fantasztikus cikket és alig olvassa el valaki?
Nem nyitják meg a hírleveleidet?
Átgördítenek a hirdetéseid fölött?
Hogyan ébreszd fel őket, fogd meg a figyelmüket és varázsold érdektelenből érdeklődővé?
Hogyan fogd meg a figyelmüket egy olyan világban, ahol mindenki az olvasók, a vásárlók figyelméért küzd?
Dedicated practicing of coding is something which often gets lost in the fast paced world of tech. In this talk I am describing how practicing is something developers can do and how we can learn from musicians and sportsmen.
We have ethical responsibilities when coding. We’re able to extract remarkably precise intuitions about an individual. But do we have a right to know what they didn’t consent to share, even when they willingly shared the data that leads us there? A major retailer’s data-driven marketing accidentially revealed to a teen’s family that she was pregnant. Eek.
What are our obligations to people who did not expect themselves to be so intimately known without sharing directly? How do we mitigate against unintended outcomes? For instance, an activity tracker carelessly revealed users’ sexual activity data to search engines. A social network’s algorithm accidentally triggered painful memories for grieving families who’d recently experienced death of their child and other loved ones.
We design software for humans. Balancing human needs and business specs can be tough. It’s crucial that we learn how to build in systematic empathy.
In this talk, we'll delve into specific examples of uncritical programming, and painful results from using insightful data in ways that were benignly intended. You’ll learn ways we can integrate practices for examining how our code might harm individuals. We’ll look at how to flip the paradigm, netting consequences that can be better for everyone.
SLIDES: http://www.slideshare.net/cczona/consequences-of-an-insightful-algorithm
VIDEO: http://confreaks.tv/videos/rubyconf2015-keynote-consequences-of-an-insightful-algorithm
REVIEWS: https://wakelet.com/wake/5758ef98-8e71-4854-9ea2-683e0b5c98a3
KEYNOTE: RubyConf, JSConfEU, PyConAU, GOTO Berlin, Lean Agile Scotland, CUSEC, Open Source Bridge
ADDITIONAL: ArrrrCamp, EuRuKo, DjangoCon, WDCNZ, SCNA
Libraries and Learning (Guest Facilitator, Hyperlinked Library MOOC)char booth
Guest Facilitator lecture for Michael Stephens and Kyle Jones' Hyperlinked Library MOOC, September 2013. Video available at http://www.youtube.com/watch?v=BvoeIROFExc&feature=share&list=UUDMYwJV49agmQ5uol_BIq2w
Discover how to get started with your novel! Write your novel from start to finish by using these ten easy steps to get started, including tips and advice.
Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.
È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.
7 razones para no enfocar su estrategia digital en redes socialesDaniel Lacorazza
Cada vez más las marcas están tomando la decisión de enfocar todos sus esfuerzos únicamente en los canales sociales por su aparente fácil implementación. Esta presentación nos da argumentos para evitar que esto pase y construir estrategias digitales integrales.
This is the full slidedeck of our Smartees Webinar on Collaborating for Growth, hosted in 4 different time zones on Thursday 12 March 2015. The presentation contains an inspirational story on how to embrace the unexpected in order to grow as a company, illustrated with different client cases.
Oslo school of architecture and design overkapping Ring door AntwerpenKoen van Hees
Drie onderzoekers van The Oslo School of Architecture and Design maken een overkappingsstudie over de Antwerpse ring, met bijzondere aandacht voor de zone van Ringpark De Knoop juni 2011
Opleiding voor VOKA op 13/5/2013. Social Media Marketing.
Werkt social media nu eigenlijk wel voor mijn onderneming? Hoe kan ik eraan beginnen en waar zit de meerwaarde tegenover andere media? We geven u praktische tips, structuur en strategie voor uw bedrijf. Deze tweedaagse workshop biedt u een handleiding naar een professionele aanpak.
Inhoud
- Adverteren en traffic genereren
* Facebook Ads
- Viral marketing via Facebook
* Apps en hun effect - case study's
* Campagnes opstellen en doelen bereiken
* Resultaten en Facebook Insights
- Social media in de firma
* Strategie
* Doelen
* Policy
* Resultaten en ROI
- Een concreet plan opstellen en group discussion
Doelgroep
Zaakvoerders, marketing managers en communicatieverantwoordelijken die willen inzetten op de nieuwe social media
Uw trainer
Kevin Heylen, expert conversation management en marketing en zaakvoerder - Think Tomorrow.
Het is een jonge onderneming met specialisatie in nieuwe media en online technologie. De twee oprichters Kevin en Emma verdienden reeds hun sporen in de marketingwereld en bloggen voor verscheidene marketingplatformen.
PUFIN este un instrument care ne ajută pe noi, organizatorii de teambuildinguri să interacționăm mai repede, mai ușor și mai creativ cu participanții la evenimente.
Pentru managerul de HR sau pentru managerul general, este o soluție prin care va reuși să surprindă placut echipa și să îi provoace la o experiență comună.
Surviving. That's the number one word students use to describe themselves in the middle of the semester. Time, Money, and Career are three areas of life that can combine to cause so much stress!
This workshop will give you quick, simple actions you can take RIGHT NOW to get back in control of your time, your money, and your career - so that you can stop trying to survive and start living your best life for the second half of this semester.
Let's finish Spring '22 with better grades, deeper learning, some time for fun, a little extra cash to enjoy, and real progress toward launching your post-graduation dreams!
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
PUFIN este un instrument care ne ajută pe noi, organizatorii de teambuildinguri să interacționăm mai repede, mai ușor și mai creativ cu participanții la evenimente.
Pentru managerul de HR sau pentru managerul general, este o soluție prin care va reuși să surprindă placut echipa și să îi provoace la o experiență comună.
Because today every time we choose an algorithm, a dataset, a framework, even a plugin, our decision may have tremendous consequences on people near and far around us.
As we, in the tech industry, slowly come to realise the power we wield, we urgently need to train our brains into an ethical decision-making framework.
How can we make sure our choices won't harm others?
PUFIN este un instrument care ne ajută pe noi, organizatorii de teambuildinguri să interacționăm mai repede, mai ușor și mai creativ cu participanții la evenimente.
Pentru managerul de HR sau pentru managerul general, este o soluție prin care va reuși să surprindă placut echipa și să îi provoace la o experiență comună.
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
This SEO presentation is from Photolush 2015 in Bellingham, WA. Topics include how Google works, on-site optimization, off-site optimization, link earning, and web analytics.
Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.
Want to land a sweet tech job? But not sure how to break in? Discover the seven secrets that took me from teaching kindergarten to landing jobs at Apple, LinkedIn, and startups!
Jocuri de socitate pentru mic și mare.
Vă prezentăm o serie de jocuri noi, cu care vă puteți juca în bibliotecă, împreună cu prietenii sau familia.
Jocurile de societate sunt jocuri cu reguli simple, cu multă comunicare între jucători. Aceste jocuri nu includ strategii complicate și sunt de durată scurtă.
Online Adversting voor recruitment. Online Recruitment Bootcamp van NetwervenJordy van Gent
Waarom moet je Google AdWords, Facebook Ads en LinkedIn Ads inzetten om personeel te werven of voor je employer branding campagne? Richard geeft antwoord op deze vraag tijdens zijn presentatie over Online Advertising voor recruitment.
SEO voor recruitment. Online Recruitment Bootcamp presentatie van NetwervenJordy van Gent
De presentatie van Robert Botman over SEO voor recruitment. Tijdens het Online Recruitment Bootcamp van Netwerven sprak Robert recruitment specialisten bij over de laatste ontwikkelingen op het gebied van zoekmachineoptimalisatie van vacatures en recruitmentsites.
Google Analytics voor recruitment - Online Recruitment BootcampJordy van Gent
De presentatie over hoe je Google Analytics kan gebruiken voor het optimaliseren van je recruitmentsite en campagnes. De presentatie is gebruikt tijdens het Online Recruitment Bootcamp van juli bij Netwerven.
Universal Analytics kennissessie voor Online Recruitment specialistenJordy van Gent
De Beta sticker is eraf. Universal Analytics is gelanceerd als de volledig nieuwe versie van Google Analytics. En Universal Analytics komt niet met lege handen. Er wordt direct aan aantal langverwachte rapportages en functies gelanceerd. Tijdens deze kennissessie bespreek ik de belangrijkste wijzigingen en waarom het belangrijk is te upgraden.
Kennissessie: Ontwikkelen van een succesvolle recruitmentsite met klantcase "...Jordy van Gent
Hoe ontwikkel je een succesvolle recruitmentsite voor een complexe organisatie als de NS. Tijdens deze kennissessie neemt Nicolette Parren (Online marketeer bij NS) je mee van concept naar realisatie en optimalisatie.
Met 30.000 medewerkers is de NS een van de grootste werkgevers van ons land. Een klein jaar geleden benaderden zij ons om te helpen met het realiseren van een nieuwe responsive recruitmentsite waarbij de reis van de sollicitant centraal staat. Het resultaat is “Werken bij NS” . Samen zijn wij bezig de website steeds verder te optimaliseren. Tijdens deze kennissessie willen de NS en Netwerven je meenemen van de reis van het eerste concept tot en met het doormeten en optimaliseren van de opgeleverde website.
Recruitmentsite optimaliseren met Google Analytics door Jordy van Gent @Netwe...Jordy van Gent
HR analytics, Social Media Analytics en Big Data; je kon er in 2013 niet om heen. Meer data verzamelen is altijd goed, maar niemand zal ontkennen dat het gaat om wat je met die data doet. Hoe kun je bijvoorbeeld de gegevens uit Google Analytics gebruiken om je recruitmentsite te optimaliseren. En dat is precies wat wij besproken hebben tijdens deze workshop en is voor een deel terug te vinden in de presentatie.
Met 359 miljoen maandelijks (let wel) actieve gebruikers heeft Google Plus inmiddels een formaat aangenomen wat ook wij hier in Nederland ver weg van Silicon Valley niet meer kunnen negeren. Daarnaast zijn de positieve SEO effecten zeer interessant voor recruiters. Tijdens deze presentatie behandelen wij hoe je Google Plus succesvol inzet.
Om wat meer inzicht te geven in het aantal Nederlandse Facebook leden hebben wij de data van 2010 en 2013 (nu geupdate tot juli) naast elkaar gelegd.
Meer info: http://www.netwerven.nl/facebook-cijfers-juli-2013/
Online Recruitment Bootcamp - Google AnalyticsJordy van Gent
Het doel van deze sessies is je in een ochtend bij te praten over de laatste ontwikkelingen op het gebied van Social + SEO, adverteren (LinkedIn, Facebook en Google AdWords), Google Analytics en Refurls (social referral recruitment). Vandaar de naam "Online Recruitment Bootcamp".
Content Marketing & Social Media voor Online Recruitment door Alina Sosnina (Netwerven)
1. C O N T E N T M A R K E T I N G
& S O C I A L M E D I A
B E V I S I B L E , E N G A G E
2. !
C O N T E N T M A R K E T I N G S E S S I E
W E L K O M
!
VA N D A A G O P P R O G R A M M A : !
!
1 . C O N T E N T M A R K E T I N G S T R A T E G I E
2 . S O C I A L M E D I A S T R A T E G I E
3 . V I S U A L C O N T E N T M A R K E T I N G
4 . T E K S T, B E E L D E N T Y P O G R A F I E
39. S O C I A L M E D I A S T R AT E G I E
!E N G A G E M E N T
40. S O C I A L T O O L - R E F U R L S
!
R E F U R L S S H A R E B U T T O N S
!
1. M A K K E L I J K T E I M P L E M E N T E R E N
2 . G E E N C O O K I E S
3 . S TAT I S T I E K E N : B E Z O E K E N , S O L L I C I TAT I E S , H I R E S
4 . B E L O N E N VA N A M B A S S A D E U R S
!
41. S O C I A L T O O L - R E F U R L S
Meer dan share buttons!
44. !
“Een beeld zegt meer dan 1000 woorden”
- Arthur Brisbane
V I S U A L C O N T E N T M A R K E T I N G
45. V I S U A L M A R K E T I N G F E I T E N
!
!
!
1 . V I S U E L E I N F O R M AT I E B L I J F T H A N G E N
2 . I S S N E L L E R T E B E G R I J P E N
3 . P O S T S M E T V I S U A L S VA K E R G E D E E L D
4 . S O C I A L M E D I A F R I E N D LY
!
46. !
V I S U A L C O N T E N T M A R K E T I N G
D U R F O P T E VA L L E N
64. !
K E N N I S T O E PA S S E N
J U L L I E K U N N E N H E T O O K !
65. Wat doet visual content marketing met je brein?
Waarom is beeld effectiever dan tekst?
C R E Ë E R E E N S C H E T S VA N J E W E B S I T E
66. C R E Ë E R E E N S C H E T S VA N J E W E B S I T E
M A A K H I E R E E N S C H E T S VA N .
W E L K E I T E M S Z O U J E W I L L E N A A N PA S S E N ?
V O L D O E T J E W E B S I T E A A N . .
!
1 . J E D O E L S T E L L I N G E N ?
2 . E E N L O G I S C H M E N U ?
3 . U I T N O D I G E N D E K O P P E N ?
4 . B E L A N G R I J K S T E E L E M E N T E N U I T G E L I C H T ?
5 . S O C I A L M E D I A T O E V O E G I N G E N ?
6 . T Y P O G R A F I E C H E C K ?
7 . V I S U A L S Z I J N U P T O D A T E E N H Q ?
67. !
H O P E Y O U ’ V E B E E N I N S P I R E D !
!
Q U E S T I O N S ?
T H A N K Y O U