The document outlines strategies for multicultural advertising and public relations, emphasizing the importance of understanding your audience and their conversations. It suggests creating and implementing an action plan based on audience insights and analyzing the effectiveness of campaigns. Learning from past mistakes and successes is highlighted as key to future improvements in outreach efforts.

1. TED M ARKET ING:
INT EGRA
BE H T
T
NLDT
YEOOO KI
TIM KINNEY & ALIERA PETERSON
BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR

2. W HO AM I?

3. E
ARO YOU W
HO HAT D
W W U
YOANT?
AND

4. WH AT DO
I WA NT?

5. THE
TOO LB OX
B
W ADS W S
L
EB EM OIAL
O
TW E HC
R S ER
IN AIL ITT
ER G HU E
C D MM
AR RO A O
B R C OI
CE
T PR
DA
ES
SR
ERE
FBSITEN EL
EAR
C NE
OW
LOGO SE

6. S eek out your audience.
O bserve their conversation.
C reate your action plan.
I mplement your action plan.
A nalyze reach and effectiveness.
L earn from your mistakes & success.

7. SEEUR UD
YO
UTE.
KAOIENC
ere do th ey hang o ut online?)
(Wh
Twitter Facebook MySpace Linked In

8. O BSE C E
RVONVE H EIIR.
TRSAT ON
ce talking about?)
(What is y our audien

9. CR EATE YOUR
AC TIO NP LAN verarching strategies)
(Mak e sure to channel o

10. IMP LEME NT YOUR
AC TIO NP LAN

11. AN &
R E AC H
L YZE ENESS
AEFFECTIV
ines for fut ure ef forts)
(Establish ing basel

12. E N
ARTAKES
LOUR MIS
Y
RUCCM ES
F& S O ESS

13. C AMPAIGN
EX ERC ISE