Presentation on how to manage Integrated Marketing Communication held by the North Florida Chapter of the Public Relations Society of America. Presenters: Tim Kinney, Vice President (Brunet-García) Aliera Peterson: PR & Social Media Specialist (Brunet-García)

1. TED M ARKET ING:
INT EGRA
BE H T
T
NLDT
YEOOO KI
TIM KINNEY & ALIERA PETERSON
BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR

2. W HO AM I?

3. E
ARO YOU W
HO HAT D
W W U
YOANT?
AND

4. WH AT DO
I WA NT?

5. THE
TOO LB OX
B
W ADS W S
L
EB EM OIAL
O
TW E HC
R S ER
IN AIL ITT
ER G HU E
C D MM
AR RO A O
B R C OI
CE
T PR
DA
ES
SR
ERE
FBSITEN EL
EAR
C NE
OW
LOGO SE

6. S eek out your audience.
O bserve their conversation.
C reate your action plan.
I mplement your action plan.
A nalyze reach and effectiveness.
L earn from your mistakes & success.

7. SEEUR UD
YO
UTE.
KAOIENC
ere do th ey hang o ut online?)
(Wh
Twitter Facebook MySpace Linked In

8. O BSE C E
RVONVE H EIIR.
TRSAT ON
ce talking about?)
(What is y our audien

9. CR EATE YOUR
AC TIO NP LAN verarching strategies)
(Mak e sure to channel o

10. IMP LEME NT YOUR
AC TIO NP LAN

11. AN &
R E AC H
L YZE ENESS
AEFFECTIV
ines for fut ure ef forts)
(Establish ing basel

12. E N
ARTAKES
LOUR MIS
Y
RUCCM ES
F& S O ESS

13. C AMPAIGN
EX ERC ISE