Workshop fro business audience, which took place at a PaperJam Business Club (Luxembourg)

1. EXPERT
H O W T O B E C O M E A
#1
w w w . t h e - l o u p e . c o m
I N Y O U R N I C H E

2. T E T Y A N A
K A R P E N K O -
D U E B B E R S
15 years experience in the International Mass Media
5 years - CEO of "The Loupe"
20 years experience of communicating complicated topics to
general public
MA in multilingual and multicultural communication
scientific publications on tool mediated interaction

3. I N T R O D U C T I O N
A N D Q U E S T I O N S

4. O U R P L A N F O R
T O D A Y

5. H I S T O R Y
Shifts in the technological infrastructure have the potential
to construct or undermine "monopolies of knowledge"
closely associated with the sources of power.
H a r o l d I n n i s " T h e B i a s o f C o m m u n i c a t i o n " 1 9 5 1

6. T H E C A S E O F
M É T É O
B O U L A I D E
Philippe Ernzer
Started his FB page in 2009
2014 - big success
https://www.facebook.com/
meteoboulaide/
40,235 people

7. W H A T
D O E S A
P E R S O N
N E E D T O
B E C O M E
A N
E X P E R T ?

8. B R A N D
Y O U R S E L F
A S A N
E X P E R T
Define your niche Define your message
Control your brand

9. T A G L I N E
E X E R S I S E

10. FOR WHOM?
W H A T ?
I N W H A T
F O R M ?
H O W ?

11. D E F I N E Y O U R
O W N S T R A T E G Y

12. T H A N K Y O U !
k a r p e n k o @ t h e - l o u p e . c o m
w w w . i n s t a g r a m . c o m / k a r p e n k o _ t e t y a n a
w w w . l i n k e d i n . c o m / i n / t e t y a n a k a r p e n k o d u e b b e r s
w w w . f a c e b o o k . c o m / k a r p e n k o . t e t y a n a