DoSomething.org Campaign Focuses on Texting and Driving
Real estate industry executive Carmen
Arruda maintains a strong commitment to
living a value-centered life. For that reason,
Carmen Arruda engages with several
worthy causes, such as DoSomething.org.
The organization, which has over 2.5 million
members, challenges young people to raise
awareness about social issues. One
DoSomething.org campaign, called Thumb
Wars, reminds drivers of the life-threatening
perils of texting and driving.
Through the DoSomething.org Thumb Wars
campaign, members sent nearly 80,000 thumb
socks in a single year to friends and family.
These socks can be worn over the thumbs
while driving to prevent drivers from texting.
Transportation industry statistics reveal that
drivers who send or read text messages are 23
percent more likely to become involved in a
crash. On average, an accident happens
within three seconds after the driver first
becomes distracted. Thus, even a simple
glance at an incoming message can lead to a
motor vehicle accident.
Often, accidents from texting can result
in injury or death. The United States
Department of Transportation reports
that mobile phones are a factor in
accidents that cause more than half a
million injuries and 6,000 deaths each
year. The DoSomething.org Thumb Wars
campaign directly addresses this
important issue and helps make roads
safer for everyone.