Jim Splinter is the Group Vice President of Corporate Strategy at Hormel Foods. He has over 33 years of experience at Hormel Foods, having held various leadership roles in grocery products, refrigerated foods, and retail sales and marketing. Hormel Foods' strategy for long-term growth focuses on occupying attractive growth spaces through innovation, delivering ideas that improve lives, and protecting and growing their core businesses. Their strategic growth areas are multicultural, on-the-go, healthy/holistic, and global opportunities. Hormel Foods aims to grow organically through these strategies to achieve their 2020 sales goal of $11.6 billion, a 5% increase from 2016 sales.