Jim Splinter
Group Vice President,
Corporate Strategy Hormel Foods Career History
2016: Group Vice President, Corporate Strategy
2010: Group Vice President, Grocery Products
2003: Vice President of Marketing for Consumer
Products, Refrigerated Foods
1999: Senior Vice President, Retail Sales and Marketing.
Jennie-O Turkey Store
1997: Group Product Manager, Recipe Ingredient Group,
Grocery Products
Favorite Hormel Foods Product
33 Years with
Hormel Foods
Hormel Foods
Jim Splinter
Group Vice President
Corporate Strategy
Unlocking Growth
Our 5% Growth Challenge
Hormel Foods
Total Retail Food & Beverage
% Dollar Sales Change
Source: Total US MULO (no liquor, no RW), 52 Wk Ending 02/19/17
2015 2016 2017F
+3.1%
+1.4%
0.2%
2015 2016 2017F
1.7% 1.7%
2.3%
Source: Technomic Act/Forecast Jan 2017 (no liquor)
Total Foodservice Food & Beverage
% “Real” Dollar Sales Change
Framework
Our Strategy
A CLEAR STRATEGY FOR LONG-TERM GROWTH
• Occupy attractive growth spaces
• Deliver ideas that improve the lives of consumers/patrons
• Protect and grow our core businesses
Four Strategic Growth Areas
Laser Focused on
Multicultural On-The-GoHealthy/
HolisticGlobal
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Occupy Attractive Growth Spaces
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Retail Strategic Growth
Opportunity Areas
Foodservice as a
Growth Channel
Expand our
International Presence
Occupy Attractive Growth Spaces
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Ground
Turkey
Protein
Beverages, Bars,
and Powder
Nut
Butters
Mexican
Sauces, Salsas
and Dips
Meat
Snacks
Ground
Turkey
Protein
Beverages, Bars,
and Powders
Nut
Butters
Natural &
Organic Meats
Salsas, Sauces &
Condiments
Meat
Snacks
IRI consulting analysis ending 11/20/16
2020 Growth Pocket Analysis
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Ground
Turkey
Protein
Beverages, Bars,
and Powders
Nut
Butters
Natural &
Organic Meats
Salsas, Sauces &
Condiments
Meat
Snacks
Healthier
Lifestyles
Convenience &
Portability
Controlled
Indulgences
Eating Mini -
Occasions
Flavor
Enhancers
Protein
Nutrition
N e e d S t a t e s
26% 29%
2016 2020
37% 32%
2016 2020
IRI Consumer Panel Past CY 2015 All Outlets Total Store Dollar Sales
$290B
Millennials: Key Growth Contributors
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
% of CPG Dollar Volume
Millennials: Key Growth Contributors
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Protein
Beverages, Bars,
and Powder
Nut
Butters
Mexican
Sauces, Salsas
and Dips
Meat
Snacks
100 92 155 128 128 143 121 130 125 130 139 124
Total
Edibles
28%
26%
43%
36%36%
40%
26%
43%
36%
36%
36%
40%
% of $ Spent from Millennials
Index
IRI CSIA, Total US, All Outlet, 52 Wks. Ending 1/22/2017
Occupy Attractive Growth Spaces
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Ground
Turkey
Protein
Beverages, Bars,
and Powder
Nut
Butters
Mexican
Sauces, Salsas
and Dips
Meat
Snacks
Fully Cooked
Bacon
Premium
Prepared
Proteins
Sliced Meats Raw Bacon Pizza Toppings Turkey
FOODS
Expand Our International Presence
Unlocking Growth
1 = Fiscal 2016 Data, 2= Hami Kharas, Brookings Institute Feb 2017 3 = WHO Report 2014
2
3
A CLEAR STRATEGY FOR LONG-TERM GROWTH
2
1
Improving Lives Through Innovation
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Eating “Mini Occasions” Healthier Lifestyles Protein Nutrition
Foodservice Flavor Enhancers Controlled Indulgences
Market Growth
15IRI Growth Summit March 2017
Building our Digital Capabilities
Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH
US Online Edible Grocery Market Sales Personalized Relationships at Scale
$10B
$23B
IBIS, Mintel, Kantar Retail, Javelin Group benchmarks & analysis
2016 2021
Acquisition Opportunity Spaces
Unlocking Growth
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Eating “Mini Occasions” Healthier Lifestyles Protein Nutrition
Foodservice InternationalFlavor Enhancers
IRI 52W ending 4/16/17 MULO + C and Technomic data
Portfolio Management
Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH
Protect &
Grow
Reinvigorate
Renovate
Accelerate
Improve marketing leverage
Fix barriers to growth
Brands as growth platforms
Enhance consumer relevancy TM
2020 Sales Goal
Unlocking Growth
5%
$9.5B
$11.6B
2016
Actual
2020
Goal
Strategic
Acquisitions
Organic
Sales
Divestitures
Innovation
Internal data
A CLEAR STRATEGY FOR LONG-TERM GROWTH
Hormel Foods
Jim Splinter
Group Vice President
Corporate Strategy
Unlocking Growth

2017 Investor Day Presentation

  • 1.
    Jim Splinter Group VicePresident, Corporate Strategy Hormel Foods Career History 2016: Group Vice President, Corporate Strategy 2010: Group Vice President, Grocery Products 2003: Vice President of Marketing for Consumer Products, Refrigerated Foods 1999: Senior Vice President, Retail Sales and Marketing. Jennie-O Turkey Store 1997: Group Product Manager, Recipe Ingredient Group, Grocery Products Favorite Hormel Foods Product 33 Years with Hormel Foods
  • 2.
    Hormel Foods Jim Splinter GroupVice President Corporate Strategy Unlocking Growth
  • 3.
    Our 5% GrowthChallenge Hormel Foods Total Retail Food & Beverage % Dollar Sales Change Source: Total US MULO (no liquor, no RW), 52 Wk Ending 02/19/17 2015 2016 2017F +3.1% +1.4% 0.2% 2015 2016 2017F 1.7% 1.7% 2.3% Source: Technomic Act/Forecast Jan 2017 (no liquor) Total Foodservice Food & Beverage % “Real” Dollar Sales Change
  • 5.
    Framework Our Strategy A CLEARSTRATEGY FOR LONG-TERM GROWTH • Occupy attractive growth spaces • Deliver ideas that improve the lives of consumers/patrons • Protect and grow our core businesses
  • 6.
    Four Strategic GrowthAreas Laser Focused on Multicultural On-The-GoHealthy/ HolisticGlobal A CLEAR STRATEGY FOR LONG-TERM GROWTH
  • 7.
    Occupy Attractive GrowthSpaces Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Retail Strategic Growth Opportunity Areas Foodservice as a Growth Channel Expand our International Presence
  • 8.
    Occupy Attractive GrowthSpaces Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Ground Turkey Protein Beverages, Bars, and Powder Nut Butters Mexican Sauces, Salsas and Dips Meat Snacks Ground Turkey Protein Beverages, Bars, and Powders Nut Butters Natural & Organic Meats Salsas, Sauces & Condiments Meat Snacks IRI consulting analysis ending 11/20/16
  • 9.
    2020 Growth PocketAnalysis Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Ground Turkey Protein Beverages, Bars, and Powders Nut Butters Natural & Organic Meats Salsas, Sauces & Condiments Meat Snacks Healthier Lifestyles Convenience & Portability Controlled Indulgences Eating Mini - Occasions Flavor Enhancers Protein Nutrition N e e d S t a t e s
  • 10.
    26% 29% 2016 2020 37%32% 2016 2020 IRI Consumer Panel Past CY 2015 All Outlets Total Store Dollar Sales $290B Millennials: Key Growth Contributors Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH % of CPG Dollar Volume
  • 11.
    Millennials: Key GrowthContributors Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Protein Beverages, Bars, and Powder Nut Butters Mexican Sauces, Salsas and Dips Meat Snacks 100 92 155 128 128 143 121 130 125 130 139 124 Total Edibles 28% 26% 43% 36%36% 40% 26% 43% 36% 36% 36% 40% % of $ Spent from Millennials Index IRI CSIA, Total US, All Outlet, 52 Wks. Ending 1/22/2017
  • 12.
    Occupy Attractive GrowthSpaces Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Ground Turkey Protein Beverages, Bars, and Powder Nut Butters Mexican Sauces, Salsas and Dips Meat Snacks Fully Cooked Bacon Premium Prepared Proteins Sliced Meats Raw Bacon Pizza Toppings Turkey FOODS
  • 13.
    Expand Our InternationalPresence Unlocking Growth 1 = Fiscal 2016 Data, 2= Hami Kharas, Brookings Institute Feb 2017 3 = WHO Report 2014 2 3 A CLEAR STRATEGY FOR LONG-TERM GROWTH 2 1
  • 14.
    Improving Lives ThroughInnovation Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH Eating “Mini Occasions” Healthier Lifestyles Protein Nutrition Foodservice Flavor Enhancers Controlled Indulgences
  • 15.
    Market Growth 15IRI GrowthSummit March 2017
  • 16.
    Building our DigitalCapabilities Unlocking Growth A CLEAR STRATEGY FOR LONG-TERM GROWTH US Online Edible Grocery Market Sales Personalized Relationships at Scale $10B $23B IBIS, Mintel, Kantar Retail, Javelin Group benchmarks & analysis 2016 2021
  • 17.
    Acquisition Opportunity Spaces UnlockingGrowth A CLEAR STRATEGY FOR LONG-TERM GROWTH Eating “Mini Occasions” Healthier Lifestyles Protein Nutrition Foodservice InternationalFlavor Enhancers IRI 52W ending 4/16/17 MULO + C and Technomic data
  • 18.
    Portfolio Management Unlocking GrowthA CLEAR STRATEGY FOR LONG-TERM GROWTH Protect & Grow Reinvigorate Renovate Accelerate Improve marketing leverage Fix barriers to growth Brands as growth platforms Enhance consumer relevancy TM
  • 19.
    2020 Sales Goal UnlockingGrowth 5% $9.5B $11.6B 2016 Actual 2020 Goal Strategic Acquisitions Organic Sales Divestitures Innovation Internal data A CLEAR STRATEGY FOR LONG-TERM GROWTH
  • 20.
    Hormel Foods Jim Splinter GroupVice President Corporate Strategy Unlocking Growth