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Glenn Leitch
Group Vice President;
President, Jennie-O Turkey Store Hormel Foods Career History
2011: Group Vice President; President, Jennie-O Turkey Store
2011: General Manager, Jennie-O Turkey Store
2001: Senior Vice President, Commodity & Supply,
Jennie-O Turkey Store
Favorite Hormel Foods Product
16 Years with
Hormel Foods
Jennie-O Turkey Store
Glenn Leitch
Group Vice President,
President, Jennie-O Turkey Store
A Long-Term Growth Story
Agenda
• A HISTORY OF
GROWTH
• Positioned To
Compete
• A Compelling
Outlook
3
Growth
Consistent Long-Term
A HISTORY OF GROWTH
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Millions
$0
$50
$100
$150
$200
$250
$300
$350
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Millions
780
800
820
840
860
880
900
920
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
MillionPounds
Volume Net Sales Segment Profit
1%
10 YR CAGR
5%
10 YR CAGR
10%
10 YR CAGR
Internal Data
First Half of 2017
Business Dynamics in the
A HISTORY OF GROWTH
Turkey Commodity Markets Competitive Markets Increased Expenses
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Q12011
Q22011
Q32011
Q42011
Q12012
Q22012
Q32012
Q42012
Q12013
Q22013
Q32013
Q42013
Q12014
Q22014
Q32014
Q42014
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Breast Price/Pound
Concrete Perimeters
Truck Wash
USDA ERS data
Tom Turkey
Poult
Egg
Breeder Hen
Of The Turkey Industry
Cyclical Dynamics
A HISTORY OF GROWTH
Jennie-O Turkey Store
411DAYS
Turkey Lifecycle
Egg
28 Days
210 Days
28 Days
110 Days
35 Days
$136
$129
$107
$78
$87
$144
$205
$238
$222
$272 $276
$329
12.5%
11.6%
9.2%
6.2%
7.1%
11.0%
14.0%
15.4%
13.9%
16.3%
16.9%
18.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
$-
$50
$100
$150
$200
$250
$300
$350
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Segment ProfitSegment Profit Margin
Internal Data
Overview
Jennie-O Turkey Store
A HISTORY OF GROWTH
Average Net Sales
2014 - 2016
Commodity
Meats
~10%
Whole
Turkeys
~10%
Deli
~20%
Foodservice
~30%
Retail
~30%
Internal Data
Retail
~30%
Foodservice
~22%
Deli
~13%
Whole
Turkeys
~20%
Commodity
Meats
~15%
Average Volume
2014-2016
Overview
Jennie-O Turkey Store
A HISTORY OF GROWTH
Internal Data
A Positive Mix
Results Driven By
A HISTORY OF GROWTH
Net Sales - % Value-Added
Approximately
80%
2011 2016
Approximately
75%
Internal Data
Ground Turkey
Strong Growth in
A HISTORY OF GROWTH
JENNIE-O® Ground Turkey Servings
600M servings of
JENNIE-O® ground
turkey were
consumed in 2016 –
Triple the number
in 2007.
-
100
200
300
400
500
600
700
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Millions
Internal Data
• A History of Growth
• UNIQUE INDUSTRY
POSITION
• A Compelling
Outlook
Agenda
Competitive Advantages
Sustainable
UNIQUE INDUSTRY POSITION
• Midwest location
• Proximity to
production facilities
• Location of DCs
Brand Products Supply Chain
96%
92%
83%
79%
63%
51%
Category Awareness
Among Millennials
Peer 1
Peer 2
Peer 3
Peer 4
Peer 5
2016 Hormel JOTS Custom Tracking Measurement
Leadership
Industry
UNIQUE INDUSTRY POSITION
Deli
~20%
Peer 4
Peer 5
29%
13% 11%
7% 7%
Private
Label
Peer 1 Peer 2 Peer 3
IRI L52W 4/9/2017
Turkey Category Dollar Share
Lean Ground Turkey
#1 Market Share in
UNIQUE INDUSTRY POSITION
IRI L52W 4/9/2017
Lean Ground Turkey Market Share
Numerous Other Categories
Leadership in
UNIQUE INDUSTRY POSITION
#1 Market Share #2 or #3 Market Share
36% Share 69% Share
75% Share 83% Share
16% Share 37% Share
17% Share
Fresh Ground Turkey Breakfast Tray
Fresh Ground Turkey Chub Fresh Ground Turkey Breakfast Chub
IRI L52W 4/9/2017
UNIQUE INDUSTRY POSITION
An Industry-Leading
Supply Chain
Distribution Center
Production Facility
High-Performing Product
Delivering a
UNIQUE INDUSTRY POSITION
Supporting the Brand
With Effective Advertising
UNIQUE INDUSTRY POSITION
Awareness and Purchase Intent
Creating Consumer
UNIQUE INDUSTRY POSITION
2016
2009
Credited to ongoing advertising
investment, the Jennie-O® brand
has grown from 77% to over
96% total awareness.
Total JENNIE-O®
Brand Awareness
Purchase Intent Advertising Awards
62%
2015 2016
57%
Best Sampling Campaign
2016 Hormel JOTS Custom Tracking Measurement
Agenda
• A History of Growth
• Positioned To
Compete
• A COMPELLING
OUTLOOK
On More Plates
Putting More Turkey
JENNIE-O® Turkey Sausage Chub Volume From Holidays… … to Everyday.
A COMPELLING OUTLOOK
2011 2012 2013 2014 2015 2016
Internal Data
Skews Toward Millennials
Jennie-O® Turkey
A COMPELLING OUTLOOK
96%
92%
83%
79%
63%
51%
Poultry Peer 1
Poultry Peer 2
Poultry Peer 3
Poultry Peer 4
Poultry Peer 5
2016 Hormel JOTS Custom Tracking Measurement
Household Penetration:
JENNIE-O® Brand
Category Awareness Among
Millennials
Millennials
26%
General Population
22%
Gen X
24%
Creates An Opportunity
Declining Beef Consumption A COMPELLING OUTLOOK
Per-Capita Beef Consumption
0
10
20
30
40
50
60
70
80
90
100
USDA ERS data
Take Share From Beef
Turkey Continues to A COMPELLING OUTLOOK
Turkey’s Share of Ground Meats
IRI Total US – Multi Outlet 4/9/2017
8.5%
9.1%
9.7%
10.2%
10.6%
11.4%
12.3%
0%
2%
4%
6%
8%
10%
12%
14%
2011 2012 2013 2014 2015 2016 2017YTD
Share of Ground Turkey Category
Jennie-O Continues to Gain A COMPELLING OUTLOOK
Jennie-O’s Share of Ground Turkey
32.6%
37.1%
35.8%
38.1% 38.0% 38.1%
39.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2011 2012 2013 2014 2015 2016 2017YTD
Brand Support
Made Me More Likely To
Purchase (% Yes)
2015 ‘Taco Ride’
2016 ‘Make the Switch’
69%
76%
IRI Total US – Multi Outlet 4/9/2017 2016 Hormel JOTS Custom Tracking Measurement
Growing our
East Coast Distribution
A COMPELLING OUTLOOK
42%
63%
73%
39% 31%
10%
48%
12%
Jennie-O® Ground Turkey Market Share – IRI L52W 4/7/2017
A Continued Focus
On Innovation
A COMPELLING OUTLOOK
Snacking Turkey Bacon Expansion All-Natural
2013 2014 2015 2016
With Jennie-O® Oven Ready™
High Growth Opportunity
Internal data
Net Sales
UNIQUE INDUSTRY POSITION
Supporting the Brand
With Effective Advertising
Retail, Foodservice
And Deli Sales Growth
A COMPELLING OUTLOOK
2011 2012 2013 2014 2015 2016
Internal Data
Value-Added Sales Growth
Expanding Distribution for
Premium Deli and Prepared Foods
A COMPELLING OUTLOOK
Premium Deli
• Distribution expansion
• Innovation through flavor varieties.
Prepared Foods
• Expand distribution of boneless and bone-in rotisserie turkey
• Launch slow roasted dark turkey rotisserie
• Oven Roasted whole turkey for holiday meal kits
Category Growth CAGR Jennie-O Growth CAGR
5.7% 1.4%*
*Lost 17% of sales during High Path Ai and regained all lost business plus 2% more
Category Growth CAGR Jennie-O Growth CAGR
13.0% 9.9%
5 Year CAGR Dollar Sales. Category: IDDBA What’s In Store. Jennie-0: Internal Shipments
The Right
Foodservice Partners
A COMPELLING OUTLOOK
College and
University
National
Accts.
Non-CommercialCommercial K-12
Investments in
The Future of Live Production
A COMPELLING OUTLOOK
• Third-party certification
through the Agriculture
Marketing Service
• Production starts
this month
• Intent is to certify all
company production
Investing In
Our Future
A COMPELLING OUTLOOK
$130 Million
Investment in Melrose
Whole Bird PlantInternal data
Faribault Plant
Melrose Green Field Plant
Consistent Growth
Through Industry Cycles
A COMPELLING OUTLOOK
$1,088
$1,105
$1,162
$1,268
$1,228
$1,310
$1,467
$1,549
$1,602
$1,672
$1,636
$1,741
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
$1,700
$1,800
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Millions
Internal data
Jennie-O Turkey Store Net Sales
Our Goal is to be the
Most Profitable Poultry Company
A COMPELLING OUTLOOK
-10.0
-5.0
0.0
5.0
10.0
15.0
20.0
25.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Jennie-O Peer 1 Peer 2 Peer 3 Peer 4 Peer 5
%OperatingProfit
Company Reported Data
Key
Takeaways
A COMPELLING OUTLOOK
• The industry’s best
supply chain
• A brand that
resonates with
millennials
• A category on the rise
with room to grow
Jennie-O Turkey Store
Glenn Leitch
Group Vice President,
President, Jennie-O Turkey Store
A Long-Term Growth Story

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2017 Investor Day Presentation

  • 1. Glenn Leitch Group Vice President; President, Jennie-O Turkey Store Hormel Foods Career History 2011: Group Vice President; President, Jennie-O Turkey Store 2011: General Manager, Jennie-O Turkey Store 2001: Senior Vice President, Commodity & Supply, Jennie-O Turkey Store Favorite Hormel Foods Product 16 Years with Hormel Foods
  • 2. Jennie-O Turkey Store Glenn Leitch Group Vice President, President, Jennie-O Turkey Store A Long-Term Growth Story
  • 3. Agenda • A HISTORY OF GROWTH • Positioned To Compete • A Compelling Outlook 3
  • 4. Growth Consistent Long-Term A HISTORY OF GROWTH $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions $0 $50 $100 $150 $200 $250 $300 $350 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions 780 800 820 840 860 880 900 920 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 MillionPounds Volume Net Sales Segment Profit 1% 10 YR CAGR 5% 10 YR CAGR 10% 10 YR CAGR Internal Data
  • 5. First Half of 2017 Business Dynamics in the A HISTORY OF GROWTH Turkey Commodity Markets Competitive Markets Increased Expenses $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 Q12011 Q22011 Q32011 Q42011 Q12012 Q22012 Q32012 Q42012 Q12013 Q22013 Q32013 Q42013 Q12014 Q22014 Q32014 Q42014 Q12015 Q22015 Q32015 Q42015 Q12016 Q22016 Q32016 Q42016 Q12017 Breast Price/Pound Concrete Perimeters Truck Wash USDA ERS data
  • 6. Tom Turkey Poult Egg Breeder Hen Of The Turkey Industry Cyclical Dynamics A HISTORY OF GROWTH Jennie-O Turkey Store 411DAYS Turkey Lifecycle Egg 28 Days 210 Days 28 Days 110 Days 35 Days $136 $129 $107 $78 $87 $144 $205 $238 $222 $272 $276 $329 12.5% 11.6% 9.2% 6.2% 7.1% 11.0% 14.0% 15.4% 13.9% 16.3% 16.9% 18.9% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% $- $50 $100 $150 $200 $250 $300 $350 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 Segment ProfitSegment Profit Margin Internal Data
  • 7. Overview Jennie-O Turkey Store A HISTORY OF GROWTH Average Net Sales 2014 - 2016 Commodity Meats ~10% Whole Turkeys ~10% Deli ~20% Foodservice ~30% Retail ~30% Internal Data
  • 9. A Positive Mix Results Driven By A HISTORY OF GROWTH Net Sales - % Value-Added Approximately 80% 2011 2016 Approximately 75% Internal Data
  • 10. Ground Turkey Strong Growth in A HISTORY OF GROWTH JENNIE-O® Ground Turkey Servings 600M servings of JENNIE-O® ground turkey were consumed in 2016 – Triple the number in 2007. - 100 200 300 400 500 600 700 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Millions Internal Data
  • 11. • A History of Growth • UNIQUE INDUSTRY POSITION • A Compelling Outlook Agenda
  • 12. Competitive Advantages Sustainable UNIQUE INDUSTRY POSITION • Midwest location • Proximity to production facilities • Location of DCs Brand Products Supply Chain 96% 92% 83% 79% 63% 51% Category Awareness Among Millennials Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 2016 Hormel JOTS Custom Tracking Measurement
  • 13. Leadership Industry UNIQUE INDUSTRY POSITION Deli ~20% Peer 4 Peer 5 29% 13% 11% 7% 7% Private Label Peer 1 Peer 2 Peer 3 IRI L52W 4/9/2017 Turkey Category Dollar Share
  • 14. Lean Ground Turkey #1 Market Share in UNIQUE INDUSTRY POSITION IRI L52W 4/9/2017 Lean Ground Turkey Market Share
  • 15. Numerous Other Categories Leadership in UNIQUE INDUSTRY POSITION #1 Market Share #2 or #3 Market Share 36% Share 69% Share 75% Share 83% Share 16% Share 37% Share 17% Share Fresh Ground Turkey Breakfast Tray Fresh Ground Turkey Chub Fresh Ground Turkey Breakfast Chub IRI L52W 4/9/2017
  • 16. UNIQUE INDUSTRY POSITION An Industry-Leading Supply Chain Distribution Center Production Facility
  • 18. Supporting the Brand With Effective Advertising UNIQUE INDUSTRY POSITION
  • 19. Awareness and Purchase Intent Creating Consumer UNIQUE INDUSTRY POSITION 2016 2009 Credited to ongoing advertising investment, the Jennie-O® brand has grown from 77% to over 96% total awareness. Total JENNIE-O® Brand Awareness Purchase Intent Advertising Awards 62% 2015 2016 57% Best Sampling Campaign 2016 Hormel JOTS Custom Tracking Measurement
  • 20. Agenda • A History of Growth • Positioned To Compete • A COMPELLING OUTLOOK
  • 21. On More Plates Putting More Turkey JENNIE-O® Turkey Sausage Chub Volume From Holidays… … to Everyday. A COMPELLING OUTLOOK 2011 2012 2013 2014 2015 2016 Internal Data
  • 22. Skews Toward Millennials Jennie-O® Turkey A COMPELLING OUTLOOK 96% 92% 83% 79% 63% 51% Poultry Peer 1 Poultry Peer 2 Poultry Peer 3 Poultry Peer 4 Poultry Peer 5 2016 Hormel JOTS Custom Tracking Measurement Household Penetration: JENNIE-O® Brand Category Awareness Among Millennials Millennials 26% General Population 22% Gen X 24%
  • 23. Creates An Opportunity Declining Beef Consumption A COMPELLING OUTLOOK Per-Capita Beef Consumption 0 10 20 30 40 50 60 70 80 90 100 USDA ERS data
  • 24. Take Share From Beef Turkey Continues to A COMPELLING OUTLOOK Turkey’s Share of Ground Meats IRI Total US – Multi Outlet 4/9/2017 8.5% 9.1% 9.7% 10.2% 10.6% 11.4% 12.3% 0% 2% 4% 6% 8% 10% 12% 14% 2011 2012 2013 2014 2015 2016 2017YTD
  • 25. Share of Ground Turkey Category Jennie-O Continues to Gain A COMPELLING OUTLOOK Jennie-O’s Share of Ground Turkey 32.6% 37.1% 35.8% 38.1% 38.0% 38.1% 39.3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2011 2012 2013 2014 2015 2016 2017YTD Brand Support Made Me More Likely To Purchase (% Yes) 2015 ‘Taco Ride’ 2016 ‘Make the Switch’ 69% 76% IRI Total US – Multi Outlet 4/9/2017 2016 Hormel JOTS Custom Tracking Measurement
  • 26. Growing our East Coast Distribution A COMPELLING OUTLOOK 42% 63% 73% 39% 31% 10% 48% 12% Jennie-O® Ground Turkey Market Share – IRI L52W 4/7/2017
  • 27. A Continued Focus On Innovation A COMPELLING OUTLOOK Snacking Turkey Bacon Expansion All-Natural
  • 28. 2013 2014 2015 2016 With Jennie-O® Oven Ready™ High Growth Opportunity Internal data Net Sales
  • 29. UNIQUE INDUSTRY POSITION Supporting the Brand With Effective Advertising
  • 30. Retail, Foodservice And Deli Sales Growth A COMPELLING OUTLOOK 2011 2012 2013 2014 2015 2016 Internal Data Value-Added Sales Growth
  • 31. Expanding Distribution for Premium Deli and Prepared Foods A COMPELLING OUTLOOK Premium Deli • Distribution expansion • Innovation through flavor varieties. Prepared Foods • Expand distribution of boneless and bone-in rotisserie turkey • Launch slow roasted dark turkey rotisserie • Oven Roasted whole turkey for holiday meal kits Category Growth CAGR Jennie-O Growth CAGR 5.7% 1.4%* *Lost 17% of sales during High Path Ai and regained all lost business plus 2% more Category Growth CAGR Jennie-O Growth CAGR 13.0% 9.9% 5 Year CAGR Dollar Sales. Category: IDDBA What’s In Store. Jennie-0: Internal Shipments
  • 32. The Right Foodservice Partners A COMPELLING OUTLOOK College and University National Accts. Non-CommercialCommercial K-12
  • 33. Investments in The Future of Live Production A COMPELLING OUTLOOK • Third-party certification through the Agriculture Marketing Service • Production starts this month • Intent is to certify all company production
  • 34. Investing In Our Future A COMPELLING OUTLOOK $130 Million Investment in Melrose Whole Bird PlantInternal data Faribault Plant Melrose Green Field Plant
  • 35. Consistent Growth Through Industry Cycles A COMPELLING OUTLOOK $1,088 $1,105 $1,162 $1,268 $1,228 $1,310 $1,467 $1,549 $1,602 $1,672 $1,636 $1,741 $800 $900 $1,000 $1,100 $1,200 $1,300 $1,400 $1,500 $1,600 $1,700 $1,800 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 Millions Internal data Jennie-O Turkey Store Net Sales
  • 36. Our Goal is to be the Most Profitable Poultry Company A COMPELLING OUTLOOK -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jennie-O Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 %OperatingProfit Company Reported Data
  • 37. Key Takeaways A COMPELLING OUTLOOK • The industry’s best supply chain • A brand that resonates with millennials • A category on the rise with room to grow
  • 38. Jennie-O Turkey Store Glenn Leitch Group Vice President, President, Jennie-O Turkey Store A Long-Term Growth Story