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Jeff Ettinger
Chairman, President, and CEO
1
Strong Legacy Portfolio
2
Core Innovation
3
Keeping the Portfolio Vital
4
Growth Opportunities
Global Multi-Cultural Healthy/
Holistic
On-the-Go
Recent Acquisitions
Complement Growth and Diversify Portfolio
5*Expected July closing
*
6
Raw Material Diversification
Millenials Gen X Boomers Matures
Total Hormel Foods 101 102 100 95
Meat Products 104 106 98 89
Hormel® Pepperoni 131 119 84 55
Hormel® Natural Choice® Lunchmeat 108 116 96 69
Hormel® REV® Wraps 120 130 86 53
Hormel® Gatherings® 118 121 88 64
Hormel® Traditional Entrees 66 92 115 136
Hormel® Sides 87 93 112 102
Lloyd's® Ribs 57 81 121 155
Hormel® Black Label® Bacon 101 103 99 98
Hormel® Convenience Bacon 78 103 108 116
Grocery Products 94 100 104 101
SPAM® Products 68 89 114 141
Hormel® Chili 98 100 104 92
Hormel® Microwave 84 96 108 113
SKIPPY® Peanut Butter 98 105 100 95
Hormel® Bacon Bits 93 109 108 74
Hormel® Mary Kitchen® Hash 77 89 116 116
Dinty Moore® Beef Stew 72 85 122 115
MegaMex 115 111 95 69
MegaMex Salsa 110 109 98 70
Wholly Guacamole® 130 114 86 59
Jennie-O® 117 111 92 72
Jennie-O® Ground Turkey 132 112 85 61
Jennie-O® Turkey Burgers 113 114 95 66
Muscle Milk® 126 136 83 39
Applegate® 132 124 80 57
Buyer Index
Demographic Opportunities
7
Source: IRI Custom DB MULO 52 Wk End 4.19.2015
Millenials Gen X Boomers Matures
Race -
White
Race -
Black
Race -
Asian
Race -
Other/
Unknown
Non
Hispanic/
Unknown
Acculturated
Hispanic
Total Hormel Foods 102 92 94 97 100 102
Meat Products 103 91 82 94 100 104
Hormel® Pepperoni 110 67 60 75 102 94
Hormel® Natural Choice® Lunchmeat 108 76 86 65 102 94
Hormel® REV® Wraps 107 75 74 83 103 89
Horme®l Party Trays 99 103 122 97 144
Hormel® Traditional Entrees 114 54 50 55 106 68
Hormel® Sides 110 66 72 103 91
Lloyd's® Ribs 111 50 103 91
Hormel® Black Label® Bacon 103 100 66 83 102 98
Hormel® Convenience Bacon 115 57 49 105 69
Grocery Products 103 84 102 92 101 100
SPAM® Products 92 89 234 124 98 123
Hormel® Chili 103 95 67 95 101 108
Hormel® Microwave 110 73 59 63 105 70
SKIPPY® Peanut Butter 104 65 118 104 99 110
Hormel® Bacon Bits 110 82 36 62 104 79
Hormel® Mary Kitchen® Hash 101 99 102 88 103 88
Dinty Moore® Beef Stew 113 59 64 104 83
MegaMex 105 69 82 112 97 126
MegaMex Salsa 106 68 77 104 99 120
Wholly Guacamole® 108 64 82 89 99 120
Jennie-O Turkey Store 97 119 92 107 98 121
Jennie-O® Ground Turkey 96 113 106 118 96 135
Jennie-O® Turkey Burgers 93 140 68 123 96 138
Muscle Milk® 91 139 134 98 117
Applegate® 101 88 129 96 99 128
Buyer Index
8
Source: IRI Custom DB MULO 52 Wk End 4.19.2015
Race - Black
Race – Other/
unknownRace - AsianRace - White
Non
Hispanic/unkn
own
Acculturated
Hispanic
Demographic Opportunities
Delivering Greater Consumer Choice
9
Recent Trip to London
10
Small Town Headquarters
Austin, Minnesota
11
• Fosters long-term careers
• Good corporate citizen
• Financially conservative
• Foundation ownership enables
long-term financial perspective
Town of 25,000 located in
Southern Minnesota
Talented Experienced Team
12
Senior Management
Team Average
26 YEARS
TENURE
Jeff Ettinger
Chairman, President, and CEO
13

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Jeff Ettinger opening HRL Investor Day 2015

  • 4. Keeping the Portfolio Vital 4 Growth Opportunities Global Multi-Cultural Healthy/ Holistic On-the-Go
  • 5. Recent Acquisitions Complement Growth and Diversify Portfolio 5*Expected July closing *
  • 7. Millenials Gen X Boomers Matures Total Hormel Foods 101 102 100 95 Meat Products 104 106 98 89 Hormel® Pepperoni 131 119 84 55 Hormel® Natural Choice® Lunchmeat 108 116 96 69 Hormel® REV® Wraps 120 130 86 53 Hormel® Gatherings® 118 121 88 64 Hormel® Traditional Entrees 66 92 115 136 Hormel® Sides 87 93 112 102 Lloyd's® Ribs 57 81 121 155 Hormel® Black Label® Bacon 101 103 99 98 Hormel® Convenience Bacon 78 103 108 116 Grocery Products 94 100 104 101 SPAM® Products 68 89 114 141 Hormel® Chili 98 100 104 92 Hormel® Microwave 84 96 108 113 SKIPPY® Peanut Butter 98 105 100 95 Hormel® Bacon Bits 93 109 108 74 Hormel® Mary Kitchen® Hash 77 89 116 116 Dinty Moore® Beef Stew 72 85 122 115 MegaMex 115 111 95 69 MegaMex Salsa 110 109 98 70 Wholly Guacamole® 130 114 86 59 Jennie-O® 117 111 92 72 Jennie-O® Ground Turkey 132 112 85 61 Jennie-O® Turkey Burgers 113 114 95 66 Muscle Milk® 126 136 83 39 Applegate® 132 124 80 57 Buyer Index Demographic Opportunities 7 Source: IRI Custom DB MULO 52 Wk End 4.19.2015 Millenials Gen X Boomers Matures
  • 8. Race - White Race - Black Race - Asian Race - Other/ Unknown Non Hispanic/ Unknown Acculturated Hispanic Total Hormel Foods 102 92 94 97 100 102 Meat Products 103 91 82 94 100 104 Hormel® Pepperoni 110 67 60 75 102 94 Hormel® Natural Choice® Lunchmeat 108 76 86 65 102 94 Hormel® REV® Wraps 107 75 74 83 103 89 Horme®l Party Trays 99 103 122 97 144 Hormel® Traditional Entrees 114 54 50 55 106 68 Hormel® Sides 110 66 72 103 91 Lloyd's® Ribs 111 50 103 91 Hormel® Black Label® Bacon 103 100 66 83 102 98 Hormel® Convenience Bacon 115 57 49 105 69 Grocery Products 103 84 102 92 101 100 SPAM® Products 92 89 234 124 98 123 Hormel® Chili 103 95 67 95 101 108 Hormel® Microwave 110 73 59 63 105 70 SKIPPY® Peanut Butter 104 65 118 104 99 110 Hormel® Bacon Bits 110 82 36 62 104 79 Hormel® Mary Kitchen® Hash 101 99 102 88 103 88 Dinty Moore® Beef Stew 113 59 64 104 83 MegaMex 105 69 82 112 97 126 MegaMex Salsa 106 68 77 104 99 120 Wholly Guacamole® 108 64 82 89 99 120 Jennie-O Turkey Store 97 119 92 107 98 121 Jennie-O® Ground Turkey 96 113 106 118 96 135 Jennie-O® Turkey Burgers 93 140 68 123 96 138 Muscle Milk® 91 139 134 98 117 Applegate® 101 88 129 96 99 128 Buyer Index 8 Source: IRI Custom DB MULO 52 Wk End 4.19.2015 Race - Black Race – Other/ unknownRace - AsianRace - White Non Hispanic/unkn own Acculturated Hispanic Demographic Opportunities
  • 10. Recent Trip to London 10
  • 11. Small Town Headquarters Austin, Minnesota 11 • Fosters long-term careers • Good corporate citizen • Financially conservative • Foundation ownership enables long-term financial perspective Town of 25,000 located in Southern Minnesota
  • 12. Talented Experienced Team 12 Senior Management Team Average 26 YEARS TENURE