2. 2
Executive Summary
Market
Drivers & Challenges
Competitive Landscape
Drivers
Growth in retail industry
Rising middle class and increasing ability to pay
Increase in the production of agricultural products
Changing urban lifestyle
Improvement in packaging technology
Trends
Challenges
Varying consumer behavior and perception
Poor logistics infrastructure
Overdependence on urban population
Active unorganized market
Key Players
Company A
Company B
Company C
Company D
Company E
Company F
Packaged food industry is one of the growing sectors in China and has attracted a number of players
Rising middle class income and growth in retail industry have also contributed to its rising popularity
Demand for convenience packaging
Internet retailing for packaged food
Demand for healthier packaged food
PACKAGED FOOD MARKET IN CHINA 2014.PPT
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China Packaged Food Market – Overview (1/2)
Packaged food market in China has been growing steadily
and has shown strong investment opportunities
• Text
Market Size & Growth
0
USD bn
2013
X
2014e 2015e 2016e 2017e 2018e
PACKAGED FOOD MARKET IN CHINA 2014.PPT
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5. 5
Sales of drinking milk products, yogurts and sour milk…
China Packaged Food Market – Overview (2/2)
Packaged Food Break – Up (2013)
Canned/Preserved Food
Bakery
Baby Food
Confectionery
Chilled Processed Food
Dairy
Dried Processed Food
Frozen Processed Food
Ice Cream
Meal Replacement
Noodles
Oils and Fats
Pasta
Ready Meals
Sauces, Dressings and Condiments
Snack Bars
Soup
Spreads
Sweet and Savoury Snacks
PACKAGED FOOD MARKET IN CHINA 2014.PPT
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6. 6
products are projected to increase in the next five years
China Packaged Food Market – Overview (2/2)
Packaged Food Break – Up (2018e)
Canned/Preserved Food
Bakery
Baby Food
Confectionery
Chilled Processed Food
Dairy
Dried Processed Food
Frozen Processed Food
Ice Cream
Meal Replacement
Noodles
Oils and Fats
Pasta
Ready Meals
Sauces, Dressings and Condiments
Snack Bars
Soup
Spreads
Sweet and Savoury Snacks
PACKAGED FOOD MARKET IN CHINA 2014.PPT
Text
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7. 7
Import Distribution Channel
Import distribution of packaged foods play a significant role for entry of foreign players
PACKAGED FOOD MARKET IN CHINA 2014.PPT
Foreign Country
Domestic Country
1
2
3
1
2
Text
Text
Text
3
8. 8
Entry Strategy for Foreign Players (1/2)
Entry strategy for foreign players into the packaged food market...
PACKAGED FOOD MARKET IN CHINA 2014.PPT
Hypermarkets
Supermarkets
•Text
•Text
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9. 9
Packaged Food Market – Regional Distribution (1/3)
Consumption trend of packaged food products in China...
Eastern China
•Text
Central China
•Text
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Import and Export of Packaged Food Products
6
2
0
USD mn
X
2010 2011 2012 2013
Others
Thailand
Taipei, Chinese
China
United States of America
2,000
500
1,000
0
1,500
USD mn
Y
2010 2011 2012 2013
Major Importing Nations – Value Wise (2013)
Others
United Kingdom
Japan
Hong Kong, China
Philippines
Major Exporting Nations – Value Wise (2013)
Note: HS Code 1602 Prepared or preserved meat, meat offal or blood, nes
Prepared or Preserved Meat – Imports
Prepared or Preserved Meat – Exports
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Increase in production of agricultural products to accelerate
growth of packaged food industry
Increase in the Production of Agricultural Products
• Text
Impact
Growth in Production of Agricultural Products (mn tons)
Milk Seafood
F
G
E
D
B
A
C
Rice Wheat Corn Meat Eggs
2013 2023e
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Food packaging regulations are formulated to strengthen the packaged food industry …
Food Packaging Regulation in China – Overview (1/2)
•Text
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Internet retailing continues to expand its presence in the Chinese market
Internet Retailing for Packaged Food
•Text
Retailers and manufacturers explore internet retailing, in order to increase sales
Reasons for Growth of Online Retailing of Packaged Food
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Porter’s Five Forces Analysis
Competitive Rivalry
•Text
Bargaining Power of Suppliers
•Text
Bargaining Power of Buyers
•Text
Threat of Substitutes
•Text
Threat of New Entrants
•Text
Impact
Low
Impact
Medium
Impact
Medium
Impact
Medium
Impact
High
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Competitive Benchmarking (1/5)
Public Trading Comparables
Henan Shuanghui Investment & Development Co. Ltd.
Inner Mongolia Yili Industrial Group Co. Ltd.
Tingyi Cayman Islands Holding Corp.
Uni-President China Holdings Ltd.
Want Want China Holdings Ltd.
Market Capitalization (USD mn)
Share Price (USD)
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio
Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as on 28/08/2014
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Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
Company A Company B
%
Company C
Gross Margin Operating Margin Net Margin
• Text
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Public: Domestic Company – ABC (1/5)
Key People
Products and Services
Company Information
Offices and Centres – China
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category
Products/Services
Products
Name
Designation
Headquarters
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Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net loss of USD a mn in FY 2013, as compared to
net profit of USD b mn in FY 2012
• The company reported total income of USD c mn in FY 2013, registering an
increase of d% over FY 2012
• The company earned an operating margin of e% in FY 2013, a decrease of f
percentage points over FY 2012
• The company reported debt to equity ratio of g in FY 2013, an increase of
h% over FY 2012
Key Financial Performance Indicators
Indicators Value (28/08/2014)
Market Capitalization (USD mn)
Total Enterprise Value (USD mn)
EPS (USD)
PE Ratio (Abs)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Total Income Net Profit/Loss
0
2013
USD mn USD mn
2010 2011 2012
Public: Domestic Company – ABC (2/5)
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Public: Domestic Company – ABC(3/5)
Key Business Segments Key Geographic Segments
0%
50%
100%
2010 2011 2012 2013
Business Highlights (1/2)
Processed Foods - Export
Processed Foods - Mainland China
Livestock Feeds
Meat
Description News
Overview • Text
0%
50%
100%
2010 2011 2012 2013
The PRC Vietnam Japan Rest of Asia Pacific
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Public: Domestic Company – ABC(4/5)
Description
News
Production Facilities
•Text
Distribution Network
•Text
Export
•Text
Business Highlights (2/2)
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Public: Domestic Company – ABC– SWOT Analysis (5/5)
•Text
•Text
•Text
•Text
T
O
W
S
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Strategic Recommendations
Technology Improvement
•Text
Develop Market Infrastructure
•Text
Expanding Reach and Availability
•Text
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Thank you for the attention
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PACKAGED FOOD MARKET IN CHINA 2014.PPT