SlideShare a Scribd company logo
1
China Public Affairs Update March 18, 2016
2016 NPC/CPPCC Session
China Sets Prudent Target for Growth
The 2016 session of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC),
which was held from early to mid-March, drew great attention from all over the world as always. Overall, the Chinese leaders and
government were transparent about the challenges and issues that China was facing , setting prudent targets for both 2016 and
the next five years. At the same time, they also expressed confidence in the outlook for the world’s second-largest economy,
assuring that there would be no hard landing as long as reforms continue.
2015 economic performance results confirmed that the Chinese economy was in the middle of transition: GDP growth dropped to
6.9%; consumer consumption contributed 66.4% of the growth; and the service industry accounted for more than half of the total
GDP - a major shift in the Chinese economy structure. Foreign trade experienced a significant decline, with a growth rate of
negative 8%.
China sets its 2016 GDP growth target at 6.5 -7%, the first time in two decades that the GDP growth target is set with a range,
showing that the government takes a prudent approach to manage expectations from the outset. The target indicates the bottom-
line growth rate that the government will ensure to delivery by activating all necessary policy measures.
China’s 13th
Five-year (2016-2020) Plan envisions an annual GDP growth of 6.5%, a speed that will ensure China to achieve the goal
of doubling its 2010 GDP and per capita income of urban and rural residents by 2020. The plan notably places emphasis on
reforms, innovation-driven development, measures to address environmental and social imbalance, and improving access to
education and healthcare. In 2016, which marks the beginning of the plan period, China targets to create 10 million
jobs and implements more proactive fiscal policy and
prudent monetary policy with flexibility to stimulate
growth.
Supply-side Structural Reform to Drive
Sustained Growth
President Xi said “Currently and in the coming years, the factors that restrict our economic development are on both sides of
demand and supply, but the key factors are on the supply side.” The supply-side reform is a leading strategy for development in
2016 and the 13th
Five-year Plan Period, with objectives to address both overcapacity and structural issues and to bring Chinese
consumers back to China market.
In 2016, the focus to address the overcapacity issue will be on the industries including steel, coal and others facing difficulties.
State-owned enterprises (SOEs) beleaguered by inefficiencies and overcapacity will be restructured, to be reorganized, merged or
forced to exit the market. Pulling the plug on “Zombie companies” has been presented as a priority. The government will allocate
100 billion yuan to cushion the effect of job losses on families and society.
“We just have to get through this (transition) process,
and we can, without question, reinvigorate the economy
and ensure its dynamic growth.”
—Premier Li Keqiang
2
The government vows to upgrade manufacturing,
intensifying efforts to implement the “Made in China
2015” and “Internet Plus” strategies, which were
launched at the 2015 NPC/CPPCC session.
The supply-side structural reform includes accelerating
the development of modern service sector, driving
initiatives such as promoting high-tech services, develop-
ing digital creative industries, and setting up fiber-optic
networks to benefit more urban and rural residents.
According to Ministry of Commerce, Chinese outbound
tourists spent 1.2 trillion yuan on shopping in overseas
markets in 2015 and per-person spending increased 21%
over the amount in the previous year. The Chinese
consumers chose to buy more from overseas markets
because of better price, more varieties and choices of
goods, and better quality. To attract them back to China ,
the government calls for working on improving quality of
consumer products, developing more varieties of prod-
ucts to meet evolving needs of consumers, and improving
consumer services.
Fiscal and Monetary Policies to Stabilize
Growth
The government will conduct a more proactive fiscal poli-
cy with a planned deficit equivalent to 3 percent of GDP in
2016, an increase of 560 billion yuan over last year. The
increase will cover tax and fee reductions for enterprises,
to help reduce their burden.
Major government investment will include 1.65 trillion
yuan on road construction, 800 billion yuan on new rail-
ways, and 20 waterworks projects.
The M2, a broad measure of money supply that covers
cash in circulation and all deposits, will grow at 13% to
maintain sufficient liquidity. More support will be
provided to the real economy, particularly small and
micro businesses and agriculture sector.
Accelerating the Tax Reform
Business tax will be replaced with value-added tax (VAT)
in all sectors. VAT deductions will cover all new fixed
assets of enterprises. The government has made a
commitment that tax burden on all industries will be
reduced.
Market Access of Private Business
China’s private sector created more than 62 million jobs in
the past two years. Despite their strong growth, many
small companies face difficulties in getting equal market
access and financing. The government committed to
cutting red tape to provide them with “reliable, effective and convenient” services. President Xi Jinping pledged to grant wider
market access to the private sector. “We will significantly relax restrictions on entry into markets such as electricity, telecom,
transportation, petroleum, and natural gas,” Premier Li Keqiang promised.
Foreign Investment
Foreign direct investment in China increased 6.4% year-on-year to $126.27 billion in 2015. FDI in the service industry rose
3
For More Information, Please Contact:
Edelman China Public Affairs
Cindy Tian
Tel: +86 10 5676 8770
Email: cindy.tian@edelman.com
17.3%, accounting for 61.1% of the total. China plans to
open up for inland and border areas and develop new
overseas-oriented industrial clusters, and encourages more
overseas investment in the central and western regions.
Urbanization
Urbanization presents the greatest potential for domestic
demand and the most powerful force to sustaining
economic development. From 2014 to 2020, 100 million
rural residents will migrate to urban areas. The government
will work on relaxing restrictions on eligibility for urban
residency, promote the development of government-
subsidized housing in urban areas and strengthen the
efforts in improving urban planning, development and
management.
The Belt and Road Initiative
It refers to the Silk Road Economic Belt and the 21st
Century
Maritime Silk Road initiatives, proposed by China in 2013 to
improve cooperation with countries in Asia, Europe and
Africa. Leveraging the initiative, China will promote greater
use of Chinese equipment, technology, standards and
services in overseas markets, and promote foreign trade.
Innovation-driven Development Strategy
The government is working on implementing a strategy of
innovation-driven development, with science and technolo-
gy deeply embedded in the economy including high-level
R&D investments. Mechanisms and initiatives like Internet
Plus will encourage the development of platforms for
crowdsourcing and crowd funding and promote the
extensive application of big data, cloud computing, and the
Internet of Things. The Government will favor new type of
business startups and models including the sharing econo-
my, which was mentioned for the first time in the govern-
ment report this year.
Ecology and Environment
The government will step up regarding environmental
issues and green development with strong measures taken
against air and water pollution. They will also encourage the development of energy conservation and environmental protection
industries. The government will work on improving compensation mechanisms for ecological conservation efforts. Commercial
logging of natural forests will be banned and new-round subsidy and incentive policies for grassland conservation efforts will be
implemented.
Education and Healthcare
Government work plan puts emphasis on improving access to education and healthcare, with greater share of funds for public
education to the central and western regions and to remote and poor areas. The central government will allocate 16 billion yuan
to be used in both rural and urban areas for medical assistance and subsidies, an increase of 9.6% over last year.

More Related Content

What's hot

ECONOMY 2016: Good times beckoning
ECONOMY 2016: Good times beckoningECONOMY 2016: Good times beckoning
ECONOMY 2016: Good times beckoning
Zimpapers Group (1980)
 
CII Economy Matters, August-September 2014
CII Economy Matters, August-September 2014CII Economy Matters, August-September 2014
CII Economy Matters, August-September 2014
Confederation of Indian Industry
 
Budget Guide 2013
Budget Guide 2013Budget Guide 2013
Budget Guide 2013
ABC Bank Kenya
 
Budget 2015 speech
Budget 2015 speechBudget 2015 speech
Budget 2015 speech
SABC News
 
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2Samson Chekol
 
Thailand Blockchain Community Initiative
Thailand Blockchain Community InitiativeThailand Blockchain Community Initiative
Thailand Blockchain Community Initiative
Rein Mahatma
 
SDPI Pre-Budget Proposals
SDPI Pre-Budget Proposals SDPI Pre-Budget Proposals
SDPI Pre-Budget Proposals
Sustainable Development Policy Institute
 
Final ProjectMyanmar
Final ProjectMyanmarFinal ProjectMyanmar
Final ProjectMyanmar
Kongchheng Poch
 
Tax flash Aug 2020
Tax flash Aug 2020Tax flash Aug 2020
Tax flash Aug 2020
kib-consulting
 
Kenya: Budget 2016
Kenya: Budget 2016Kenya: Budget 2016
Kenya: Budget 2016
Alex Baulf
 
Development Finance Solutions
Development Finance SolutionsDevelopment Finance Solutions
Development Finance Solutions
Gifty Owusu-Ansah
 
QNB Group China Economic Insight 2014
QNB Group China Economic Insight 2014QNB Group China Economic Insight 2014
QNB Group China Economic Insight 2014
Joannes Mongardini
 
Effect of budget deficits on economic growth
Effect of budget deficits on economic growthEffect of budget deficits on economic growth
Effect of budget deficits on economic growth
Nigus Temare
 
Covid-19 and Pakistan's Response
Covid-19 and Pakistan's Response Covid-19 and Pakistan's Response
Covid-19 and Pakistan's Response
Sustainable Development Policy Institute
 
How to avoid the collapse of the brazilian economy with the new coronavirus a...
How to avoid the collapse of the brazilian economy with the new coronavirus a...How to avoid the collapse of the brazilian economy with the new coronavirus a...
How to avoid the collapse of the brazilian economy with the new coronavirus a...
Fernando Alcoforado
 
Challenges and Threats Faced by India Economy
Challenges and Threats Faced by India Economy Challenges and Threats Faced by India Economy
Challenges and Threats Faced by India Economy
Mervin Felix Caleb
 

What's hot (19)

ECONOMY 2016: Good times beckoning
ECONOMY 2016: Good times beckoningECONOMY 2016: Good times beckoning
ECONOMY 2016: Good times beckoning
 
CII Economy Matters, August-September 2014
CII Economy Matters, August-September 2014CII Economy Matters, August-September 2014
CII Economy Matters, August-September 2014
 
Macro Tendencies 2015-2016
Macro Tendencies 2015-2016Macro Tendencies 2015-2016
Macro Tendencies 2015-2016
 
Budget Guide 2013
Budget Guide 2013Budget Guide 2013
Budget Guide 2013
 
Budget 2015 speech
Budget 2015 speechBudget 2015 speech
Budget 2015 speech
 
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2
Ethiopia Macroeconomic Handbook 2011-12 DEC 30 2011r2
 
Thailand Blockchain Community Initiative
Thailand Blockchain Community InitiativeThailand Blockchain Community Initiative
Thailand Blockchain Community Initiative
 
Phil_Knowledge_2Q2016
Phil_Knowledge_2Q2016Phil_Knowledge_2Q2016
Phil_Knowledge_2Q2016
 
SDPI Pre-Budget Proposals
SDPI Pre-Budget Proposals SDPI Pre-Budget Proposals
SDPI Pre-Budget Proposals
 
Final ProjectMyanmar
Final ProjectMyanmarFinal ProjectMyanmar
Final ProjectMyanmar
 
Tax flash Aug 2020
Tax flash Aug 2020Tax flash Aug 2020
Tax flash Aug 2020
 
Kenya: Budget 2016
Kenya: Budget 2016Kenya: Budget 2016
Kenya: Budget 2016
 
Development Finance Solutions
Development Finance SolutionsDevelopment Finance Solutions
Development Finance Solutions
 
QNB Group China Economic Insight 2014
QNB Group China Economic Insight 2014QNB Group China Economic Insight 2014
QNB Group China Economic Insight 2014
 
BI - SADC 2013 (1)
BI - SADC 2013 (1)BI - SADC 2013 (1)
BI - SADC 2013 (1)
 
Effect of budget deficits on economic growth
Effect of budget deficits on economic growthEffect of budget deficits on economic growth
Effect of budget deficits on economic growth
 
Covid-19 and Pakistan's Response
Covid-19 and Pakistan's Response Covid-19 and Pakistan's Response
Covid-19 and Pakistan's Response
 
How to avoid the collapse of the brazilian economy with the new coronavirus a...
How to avoid the collapse of the brazilian economy with the new coronavirus a...How to avoid the collapse of the brazilian economy with the new coronavirus a...
How to avoid the collapse of the brazilian economy with the new coronavirus a...
 
Challenges and Threats Faced by India Economy
Challenges and Threats Faced by India Economy Challenges and Threats Faced by India Economy
Challenges and Threats Faced by India Economy
 

Viewers also liked

Curso solid
Curso solidCurso solid
Curso solid
Adolfo Rcjñmr
 
Análisis
Análisis Análisis
Análisis
Alvesanaaa
 
Patentability Requirements on Biomarkers and Diagnostic Methods
Patentability Requirements on Biomarkers and Diagnostic MethodsPatentability Requirements on Biomarkers and Diagnostic Methods
Patentability Requirements on Biomarkers and Diagnostic Methods
Bugnion Spa
 
A nossa incredulidade!
A nossa incredulidade!A nossa incredulidade!
A nossa incredulidade!
Jorge Henrique R de Araujo
 
Trend Report: Mini shoppers
Trend Report: Mini shoppersTrend Report: Mini shoppers
Trend Report: Mini shoppers
Promored México Fully Connected
 
Sacha mango Grias neuberthii
Sacha mango Grias neuberthiiSacha mango Grias neuberthii
Sacha mango Grias neuberthii
shamikito moron rojas
 
Project topics
Project topicsProject topics
Project topics
Rohit Oberoi
 
Building HTTP APIs with ASP.NET Core
Building HTTP APIs with ASP.NET CoreBuilding HTTP APIs with ASP.NET Core
Building HTTP APIs with ASP.NET Core
Filip W
 
Unidad 6: Dispositivos de entrada y salida
Unidad 6: Dispositivos de entrada y salidaUnidad 6: Dispositivos de entrada y salida
Unidad 6: Dispositivos de entrada y salida
carmenrico14
 

Viewers also liked (14)

session 1 Introduction
session 1 Introductionsession 1 Introduction
session 1 Introduction
 
Curso solid
Curso solidCurso solid
Curso solid
 
Sachin maheshwari
Sachin maheshwariSachin maheshwari
Sachin maheshwari
 
Análisis
Análisis Análisis
Análisis
 
Patentability Requirements on Biomarkers and Diagnostic Methods
Patentability Requirements on Biomarkers and Diagnostic MethodsPatentability Requirements on Biomarkers and Diagnostic Methods
Patentability Requirements on Biomarkers and Diagnostic Methods
 
COMPANY PROFILE
COMPANY PROFILECOMPANY PROFILE
COMPANY PROFILE
 
A nossa incredulidade!
A nossa incredulidade!A nossa incredulidade!
A nossa incredulidade!
 
Trend Report: Mini shoppers
Trend Report: Mini shoppersTrend Report: Mini shoppers
Trend Report: Mini shoppers
 
Sacha mango Grias neuberthii
Sacha mango Grias neuberthiiSacha mango Grias neuberthii
Sacha mango Grias neuberthii
 
Project topics
Project topicsProject topics
Project topics
 
Building HTTP APIs with ASP.NET Core
Building HTTP APIs with ASP.NET CoreBuilding HTTP APIs with ASP.NET Core
Building HTTP APIs with ASP.NET Core
 
Ken Harris Resume
Ken Harris ResumeKen Harris Resume
Ken Harris Resume
 
Unidad 6: Dispositivos de entrada y salida
Unidad 6: Dispositivos de entrada y salidaUnidad 6: Dispositivos de entrada y salida
Unidad 6: Dispositivos de entrada y salida
 
CV_of_Ashish Agarwal
CV_of_Ashish AgarwalCV_of_Ashish Agarwal
CV_of_Ashish Agarwal
 

Similar to Edelman China Public Affairs Update - March 2016

Thoughts on chinese economic policy
Thoughts on chinese economic policyThoughts on chinese economic policy
Thoughts on chinese economic policy
M S Siddiqui
 
China's Chemical Industry - Flying Blind
China's Chemical Industry - Flying BlindChina's Chemical Industry - Flying Blind
China's Chemical Industry - Flying BlindUlrich Deutschmann
 
Make in India.pptx
Make in India.pptxMake in India.pptx
Make in India.pptx
JayashankarP4
 
Fiscal policy and economic growth in Pakistan
Fiscal policy and economic growth in PakistanFiscal policy and economic growth in Pakistan
Fiscal policy and economic growth in Pakistan
Sustainable Development Policy Institute
 
Startupbootcamp China Industry Report 2018
Startupbootcamp China Industry Report 2018Startupbootcamp China Industry Report 2018
Startupbootcamp China Industry Report 2018
Startupbootcamp
 
China's New Path Forward - Professor Liu Mingkang
China's New Path Forward - Professor Liu MingkangChina's New Path Forward - Professor Liu Mingkang
China's New Path Forward - Professor Liu Mingkang
atlanticcouncil
 
Mongolia Economic Brief
Mongolia Economic BriefMongolia Economic Brief
Mongolia Economic Brief
The Business Council of Mongolia
 
The rise of the chinese economy and implications for the united states
The rise of  the chinese economy and implications for the united statesThe rise of  the chinese economy and implications for the united states
The rise of the chinese economy and implications for the united states
Abeer Ansari
 
US Access to China's Consumer Markets- Logistics & ECommerce Models
US Access to China's Consumer Markets- Logistics & ECommerce ModelsUS Access to China's Consumer Markets- Logistics & ECommerce Models
US Access to China's Consumer Markets- Logistics & ECommerce Models
Dr Dev Kambhampati
 
Growing Through China: A Comprehensive Look at Market Opportunities
Growing Through China: A Comprehensive Look at Market Opportunities Growing Through China: A Comprehensive Look at Market Opportunities
Growing Through China: A Comprehensive Look at Market Opportunities
Kegler Brown Hill + Ritter
 
MESSENGER online economy
MESSENGER online economyMESSENGER online economy
MESSENGER online economyStuart Wiggin
 
Challenges and opportunities china faces in 2016
Challenges and opportunities china faces in 2016Challenges and opportunities china faces in 2016
Challenges and opportunities china faces in 2016
Carlos Alberto Aquino Rodriguez
 
The New Economic Policy, SWOT
The New Economic Policy, SWOTThe New Economic Policy, SWOT
The New Economic Policy, SWOTMilan Dhingra
 
Economy Matters February-March 2018
Economy Matters February-March 2018Economy Matters February-March 2018
Economy Matters February-March 2018
Confederation of Indian Industry
 
Union budget 2017 18
Union budget 2017 18Union budget 2017 18
Union budget 2017 18
Inves Trekk
 
India Union Budget 2019 - 2020
India Union Budget 2019 - 2020India Union Budget 2019 - 2020
India Union Budget 2019 - 2020
Aklanta Kalita
 
Special report on Union Budget 2015 Ways2Capital
Special report on Union Budget 2015 Ways2CapitalSpecial report on Union Budget 2015 Ways2Capital
Special report on Union Budget 2015 Ways2Capital
Ways2Capital | Investment Advisor
 
China Globalisation Speech
China Globalisation Speech China Globalisation Speech
China Globalisation Speech
Jack Bennett
 
Economy Matters January 2018
Economy Matters January 2018Economy Matters January 2018
Economy Matters January 2018
Confederation of Indian Industry
 

Similar to Edelman China Public Affairs Update - March 2016 (20)

Thoughts on chinese economic policy
Thoughts on chinese economic policyThoughts on chinese economic policy
Thoughts on chinese economic policy
 
China's Chemical Industry - Flying Blind
China's Chemical Industry - Flying BlindChina's Chemical Industry - Flying Blind
China's Chemical Industry - Flying Blind
 
Make in India.pptx
Make in India.pptxMake in India.pptx
Make in India.pptx
 
Fiscal policy and economic growth in Pakistan
Fiscal policy and economic growth in PakistanFiscal policy and economic growth in Pakistan
Fiscal policy and economic growth in Pakistan
 
Startupbootcamp China Industry Report 2018
Startupbootcamp China Industry Report 2018Startupbootcamp China Industry Report 2018
Startupbootcamp China Industry Report 2018
 
China's New Path Forward - Professor Liu Mingkang
China's New Path Forward - Professor Liu MingkangChina's New Path Forward - Professor Liu Mingkang
China's New Path Forward - Professor Liu Mingkang
 
Union Budget 2016
Union Budget 2016Union Budget 2016
Union Budget 2016
 
Mongolia Economic Brief
Mongolia Economic BriefMongolia Economic Brief
Mongolia Economic Brief
 
The rise of the chinese economy and implications for the united states
The rise of  the chinese economy and implications for the united statesThe rise of  the chinese economy and implications for the united states
The rise of the chinese economy and implications for the united states
 
US Access to China's Consumer Markets- Logistics & ECommerce Models
US Access to China's Consumer Markets- Logistics & ECommerce ModelsUS Access to China's Consumer Markets- Logistics & ECommerce Models
US Access to China's Consumer Markets- Logistics & ECommerce Models
 
Growing Through China: A Comprehensive Look at Market Opportunities
Growing Through China: A Comprehensive Look at Market Opportunities Growing Through China: A Comprehensive Look at Market Opportunities
Growing Through China: A Comprehensive Look at Market Opportunities
 
MESSENGER online economy
MESSENGER online economyMESSENGER online economy
MESSENGER online economy
 
Challenges and opportunities china faces in 2016
Challenges and opportunities china faces in 2016Challenges and opportunities china faces in 2016
Challenges and opportunities china faces in 2016
 
The New Economic Policy, SWOT
The New Economic Policy, SWOTThe New Economic Policy, SWOT
The New Economic Policy, SWOT
 
Economy Matters February-March 2018
Economy Matters February-March 2018Economy Matters February-March 2018
Economy Matters February-March 2018
 
Union budget 2017 18
Union budget 2017 18Union budget 2017 18
Union budget 2017 18
 
India Union Budget 2019 - 2020
India Union Budget 2019 - 2020India Union Budget 2019 - 2020
India Union Budget 2019 - 2020
 
Special report on Union Budget 2015 Ways2Capital
Special report on Union Budget 2015 Ways2CapitalSpecial report on Union Budget 2015 Ways2Capital
Special report on Union Budget 2015 Ways2Capital
 
China Globalisation Speech
China Globalisation Speech China Globalisation Speech
China Globalisation Speech
 
Economy Matters January 2018
Economy Matters January 2018Economy Matters January 2018
Economy Matters January 2018
 

More from Edelman APACMEA

2018 Edelman Trust Barometer - China
2018 Edelman Trust Barometer - China2018 Edelman Trust Barometer - China
2018 Edelman Trust Barometer - China
Edelman APACMEA
 
2018 Edelman Trust Barometer - South Africa
2018 Edelman Trust Barometer - South Africa2018 Edelman Trust Barometer - South Africa
2018 Edelman Trust Barometer - South Africa
Edelman APACMEA
 
2018 Edelman Trust Barometer - Australia
2018 Edelman Trust Barometer - Australia2018 Edelman Trust Barometer - Australia
2018 Edelman Trust Barometer - Australia
Edelman APACMEA
 
2018 Edelman Trust Barometer - Malaysia
2018 Edelman Trust Barometer - Malaysia2018 Edelman Trust Barometer - Malaysia
2018 Edelman Trust Barometer - Malaysia
Edelman APACMEA
 
2018 Edelman Trust Barometer - South Korea
2018 Edelman Trust Barometer - South Korea2018 Edelman Trust Barometer - South Korea
2018 Edelman Trust Barometer - South Korea
Edelman APACMEA
 
2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE
Edelman APACMEA
 
2018 Edelman Trust Barometer - India
2018 Edelman Trust Barometer - India2018 Edelman Trust Barometer - India
2018 Edelman Trust Barometer - India
Edelman APACMEA
 
2018 Edelman Trust Barometer - Hong Kong
2018 Edelman Trust Barometer - Hong Kong2018 Edelman Trust Barometer - Hong Kong
2018 Edelman Trust Barometer - Hong Kong
Edelman APACMEA
 
2018 Edelman Trust Barometer - Singapore
2018 Edelman Trust Barometer - Singapore2018 Edelman Trust Barometer - Singapore
2018 Edelman Trust Barometer - Singapore
Edelman APACMEA
 
2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia
Edelman APACMEA
 
2017 Edelman Trust Barometer - Malaysia
2017 Edelman Trust Barometer - Malaysia2017 Edelman Trust Barometer - Malaysia
2017 Edelman Trust Barometer - Malaysia
Edelman APACMEA
 
2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa
Edelman APACMEA
 
2017 Edelman Trust Barometer - Japan
2017 Edelman Trust Barometer - Japan2017 Edelman Trust Barometer - Japan
2017 Edelman Trust Barometer - Japan
Edelman APACMEA
 
2017 Edelman Trust Barometer - Hong Kong
2017 Edelman Trust Barometer - Hong Kong2017 Edelman Trust Barometer - Hong Kong
2017 Edelman Trust Barometer - Hong Kong
Edelman APACMEA
 
2017 Edelman Trust Barometer - China
2017 Edelman Trust Barometer - China2017 Edelman Trust Barometer - China
2017 Edelman Trust Barometer - China
Edelman APACMEA
 
2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India
Edelman APACMEA
 
2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia
Edelman APACMEA
 
2017 Edelman Trust Barometer - Korea
2017 Edelman Trust Barometer - Korea2017 Edelman Trust Barometer - Korea
2017 Edelman Trust Barometer - Korea
Edelman APACMEA
 
2017 Edelman Trust Barometer - Singapore
2017 Edelman Trust Barometer - Singapore2017 Edelman Trust Barometer - Singapore
2017 Edelman Trust Barometer - Singapore
Edelman APACMEA
 
2016 Earned Brand Japan
2016 Earned Brand Japan 2016 Earned Brand Japan
2016 Earned Brand Japan
Edelman APACMEA
 

More from Edelman APACMEA (20)

2018 Edelman Trust Barometer - China
2018 Edelman Trust Barometer - China2018 Edelman Trust Barometer - China
2018 Edelman Trust Barometer - China
 
2018 Edelman Trust Barometer - South Africa
2018 Edelman Trust Barometer - South Africa2018 Edelman Trust Barometer - South Africa
2018 Edelman Trust Barometer - South Africa
 
2018 Edelman Trust Barometer - Australia
2018 Edelman Trust Barometer - Australia2018 Edelman Trust Barometer - Australia
2018 Edelman Trust Barometer - Australia
 
2018 Edelman Trust Barometer - Malaysia
2018 Edelman Trust Barometer - Malaysia2018 Edelman Trust Barometer - Malaysia
2018 Edelman Trust Barometer - Malaysia
 
2018 Edelman Trust Barometer - South Korea
2018 Edelman Trust Barometer - South Korea2018 Edelman Trust Barometer - South Korea
2018 Edelman Trust Barometer - South Korea
 
2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE
 
2018 Edelman Trust Barometer - India
2018 Edelman Trust Barometer - India2018 Edelman Trust Barometer - India
2018 Edelman Trust Barometer - India
 
2018 Edelman Trust Barometer - Hong Kong
2018 Edelman Trust Barometer - Hong Kong2018 Edelman Trust Barometer - Hong Kong
2018 Edelman Trust Barometer - Hong Kong
 
2018 Edelman Trust Barometer - Singapore
2018 Edelman Trust Barometer - Singapore2018 Edelman Trust Barometer - Singapore
2018 Edelman Trust Barometer - Singapore
 
2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia
 
2017 Edelman Trust Barometer - Malaysia
2017 Edelman Trust Barometer - Malaysia2017 Edelman Trust Barometer - Malaysia
2017 Edelman Trust Barometer - Malaysia
 
2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa
 
2017 Edelman Trust Barometer - Japan
2017 Edelman Trust Barometer - Japan2017 Edelman Trust Barometer - Japan
2017 Edelman Trust Barometer - Japan
 
2017 Edelman Trust Barometer - Hong Kong
2017 Edelman Trust Barometer - Hong Kong2017 Edelman Trust Barometer - Hong Kong
2017 Edelman Trust Barometer - Hong Kong
 
2017 Edelman Trust Barometer - China
2017 Edelman Trust Barometer - China2017 Edelman Trust Barometer - China
2017 Edelman Trust Barometer - China
 
2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India2017 Edelman Trust Barometer - India
2017 Edelman Trust Barometer - India
 
2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia2017 Edelman Trust Barometer - Indonesia
2017 Edelman Trust Barometer - Indonesia
 
2017 Edelman Trust Barometer - Korea
2017 Edelman Trust Barometer - Korea2017 Edelman Trust Barometer - Korea
2017 Edelman Trust Barometer - Korea
 
2017 Edelman Trust Barometer - Singapore
2017 Edelman Trust Barometer - Singapore2017 Edelman Trust Barometer - Singapore
2017 Edelman Trust Barometer - Singapore
 
2016 Earned Brand Japan
2016 Earned Brand Japan 2016 Earned Brand Japan
2016 Earned Brand Japan
 

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLC
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 

Edelman China Public Affairs Update - March 2016

  • 1. 1 China Public Affairs Update March 18, 2016 2016 NPC/CPPCC Session China Sets Prudent Target for Growth The 2016 session of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC), which was held from early to mid-March, drew great attention from all over the world as always. Overall, the Chinese leaders and government were transparent about the challenges and issues that China was facing , setting prudent targets for both 2016 and the next five years. At the same time, they also expressed confidence in the outlook for the world’s second-largest economy, assuring that there would be no hard landing as long as reforms continue. 2015 economic performance results confirmed that the Chinese economy was in the middle of transition: GDP growth dropped to 6.9%; consumer consumption contributed 66.4% of the growth; and the service industry accounted for more than half of the total GDP - a major shift in the Chinese economy structure. Foreign trade experienced a significant decline, with a growth rate of negative 8%. China sets its 2016 GDP growth target at 6.5 -7%, the first time in two decades that the GDP growth target is set with a range, showing that the government takes a prudent approach to manage expectations from the outset. The target indicates the bottom- line growth rate that the government will ensure to delivery by activating all necessary policy measures. China’s 13th Five-year (2016-2020) Plan envisions an annual GDP growth of 6.5%, a speed that will ensure China to achieve the goal of doubling its 2010 GDP and per capita income of urban and rural residents by 2020. The plan notably places emphasis on reforms, innovation-driven development, measures to address environmental and social imbalance, and improving access to education and healthcare. In 2016, which marks the beginning of the plan period, China targets to create 10 million jobs and implements more proactive fiscal policy and prudent monetary policy with flexibility to stimulate growth. Supply-side Structural Reform to Drive Sustained Growth President Xi said “Currently and in the coming years, the factors that restrict our economic development are on both sides of demand and supply, but the key factors are on the supply side.” The supply-side reform is a leading strategy for development in 2016 and the 13th Five-year Plan Period, with objectives to address both overcapacity and structural issues and to bring Chinese consumers back to China market. In 2016, the focus to address the overcapacity issue will be on the industries including steel, coal and others facing difficulties. State-owned enterprises (SOEs) beleaguered by inefficiencies and overcapacity will be restructured, to be reorganized, merged or forced to exit the market. Pulling the plug on “Zombie companies” has been presented as a priority. The government will allocate 100 billion yuan to cushion the effect of job losses on families and society. “We just have to get through this (transition) process, and we can, without question, reinvigorate the economy and ensure its dynamic growth.” —Premier Li Keqiang
  • 2. 2 The government vows to upgrade manufacturing, intensifying efforts to implement the “Made in China 2015” and “Internet Plus” strategies, which were launched at the 2015 NPC/CPPCC session. The supply-side structural reform includes accelerating the development of modern service sector, driving initiatives such as promoting high-tech services, develop- ing digital creative industries, and setting up fiber-optic networks to benefit more urban and rural residents. According to Ministry of Commerce, Chinese outbound tourists spent 1.2 trillion yuan on shopping in overseas markets in 2015 and per-person spending increased 21% over the amount in the previous year. The Chinese consumers chose to buy more from overseas markets because of better price, more varieties and choices of goods, and better quality. To attract them back to China , the government calls for working on improving quality of consumer products, developing more varieties of prod- ucts to meet evolving needs of consumers, and improving consumer services. Fiscal and Monetary Policies to Stabilize Growth The government will conduct a more proactive fiscal poli- cy with a planned deficit equivalent to 3 percent of GDP in 2016, an increase of 560 billion yuan over last year. The increase will cover tax and fee reductions for enterprises, to help reduce their burden. Major government investment will include 1.65 trillion yuan on road construction, 800 billion yuan on new rail- ways, and 20 waterworks projects. The M2, a broad measure of money supply that covers cash in circulation and all deposits, will grow at 13% to maintain sufficient liquidity. More support will be provided to the real economy, particularly small and micro businesses and agriculture sector. Accelerating the Tax Reform Business tax will be replaced with value-added tax (VAT) in all sectors. VAT deductions will cover all new fixed assets of enterprises. The government has made a commitment that tax burden on all industries will be reduced. Market Access of Private Business China’s private sector created more than 62 million jobs in the past two years. Despite their strong growth, many small companies face difficulties in getting equal market access and financing. The government committed to cutting red tape to provide them with “reliable, effective and convenient” services. President Xi Jinping pledged to grant wider market access to the private sector. “We will significantly relax restrictions on entry into markets such as electricity, telecom, transportation, petroleum, and natural gas,” Premier Li Keqiang promised. Foreign Investment Foreign direct investment in China increased 6.4% year-on-year to $126.27 billion in 2015. FDI in the service industry rose
  • 3. 3 For More Information, Please Contact: Edelman China Public Affairs Cindy Tian Tel: +86 10 5676 8770 Email: cindy.tian@edelman.com 17.3%, accounting for 61.1% of the total. China plans to open up for inland and border areas and develop new overseas-oriented industrial clusters, and encourages more overseas investment in the central and western regions. Urbanization Urbanization presents the greatest potential for domestic demand and the most powerful force to sustaining economic development. From 2014 to 2020, 100 million rural residents will migrate to urban areas. The government will work on relaxing restrictions on eligibility for urban residency, promote the development of government- subsidized housing in urban areas and strengthen the efforts in improving urban planning, development and management. The Belt and Road Initiative It refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road initiatives, proposed by China in 2013 to improve cooperation with countries in Asia, Europe and Africa. Leveraging the initiative, China will promote greater use of Chinese equipment, technology, standards and services in overseas markets, and promote foreign trade. Innovation-driven Development Strategy The government is working on implementing a strategy of innovation-driven development, with science and technolo- gy deeply embedded in the economy including high-level R&D investments. Mechanisms and initiatives like Internet Plus will encourage the development of platforms for crowdsourcing and crowd funding and promote the extensive application of big data, cloud computing, and the Internet of Things. The Government will favor new type of business startups and models including the sharing econo- my, which was mentioned for the first time in the govern- ment report this year. Ecology and Environment The government will step up regarding environmental issues and green development with strong measures taken against air and water pollution. They will also encourage the development of energy conservation and environmental protection industries. The government will work on improving compensation mechanisms for ecological conservation efforts. Commercial logging of natural forests will be banned and new-round subsidy and incentive policies for grassland conservation efforts will be implemented. Education and Healthcare Government work plan puts emphasis on improving access to education and healthcare, with greater share of funds for public education to the central and western regions and to remote and poor areas. The central government will allocate 16 billion yuan to be used in both rural and urban areas for medical assistance and subsidies, an increase of 9.6% over last year.