Listen to the webinar here: http://ow.ly/4n83yg
Brian Solis, renowned speaker and digital marketing guru, and Nick Stein, senior vice president of marketing at Vision Critical, shares how to improve your company's end-to-end customer experience.
TribeCX: Customer Experience: Today's Business BenchmarkSalesforce_Benelux
GREAT Customer Experience
Customer experience is “a blend of a company’s rational performance and the emo1ons evoked in all the interactions with the customer, across all touch points”
* Consistently great experiences don’t happen by chance
* They are the outcome of deliberately designed customer journeys
*..how do you engage the organization and
make Customer Experience work..?
Listen to the webinar here: http://ow.ly/4n83yg
Brian Solis, renowned speaker and digital marketing guru, and Nick Stein, senior vice president of marketing at Vision Critical, shares how to improve your company's end-to-end customer experience.
TribeCX: Customer Experience: Today's Business BenchmarkSalesforce_Benelux
GREAT Customer Experience
Customer experience is “a blend of a company’s rational performance and the emo1ons evoked in all the interactions with the customer, across all touch points”
* Consistently great experiences don’t happen by chance
* They are the outcome of deliberately designed customer journeys
*..how do you engage the organization and
make Customer Experience work..?
UX STRAT 2016 - Turning CX Strategy to CX Reality at ShellTim Loo
Shell's Commercial Fleet business serves and supports millions of business customers around the globe with fuel cards, fleet products and services across its fuels retail network - the world's largest.
Sarah Oey, Shell and Tim Loo, Strategy Director at Foolproof, will share their experience in creating the global customer experience strategy at Shell Commercial Fleet and the ongoing challenges, breakthroughs and pitfalls of making that strategy a valuable customer reality at one of the world's biggest companies.
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
Great Customer Experience: Moving Beyond Digital Marketing to Build the Ultim...Digital Clarity Group
In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include:
- What drives customer experience?
- What works today and what needs improvement?
- What are the elements of a great customer experience?
- Where should you start?
In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more than ever. For Desk.com, our team strives to provide what we like to call: "Customer WOW"
The real Customer WOW happens when you combine empathy and understanding for the challenge the customer is facing, identify and resolve the issue with skill (and bonus points for style), and drive and scale that learning back into the organization. Desk.com's Customer WOW team has taken it upon themselves to divulge some of the deep secrets of how to achieve these results. Check out their 13 principles to providing Customer WOW.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
PCMA 2012 Convening Leaders conference in San Diego - Learning Lounge Theatre presentation by Donna Kastner, Director, Education & Engagement at Velvet Chainsaw Consulting.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Presentación del modelo educacional Green Power en competencias transversales propuesto a centros educativos de cualquier índole. Desde primaria hasta universitario, de 9 a 24 años.
Designing digital places through container based information architecture and...containerist
Let’s build an IA for adaptable and expandable digital places within hours. This workshop teaches the principles and methods of Container Based Information Architecture. It is based on the idea of putting content and interaction into containers, out of which digital places like websites or apps are built. The containers can be reordered, reappear, or adjust their appearance and function based on the place’s context.
This approach has proven valuable for global players and mid-size organizations alike, and is used in fields of ecommerce, news, or web apps. Over the years, it has incorporated new aspects like conversational interfaces and customer journey orchestration.
how product focused companies can use service design to create competitive advantage and differentiation. 4 strategies to build product service eco-systems.
In this talk, we introduce the Disciplined Entrepreneurship framework as well as the DE canvas. We end with a challenge to the founding team: "Why are you in business?"
A detailed look at how TYE (TiE Youth Entrepreneurs) Oregon runs its innovation and entrepreneurship program for high school students. Schedules, timelines, goals, tools included. Presented at TYE Global competition 2016 in Portland, OR.
Crowdsourcing and Contests: A new digital working class. The Case of CoContestIlaria Maselli
Presentation for the CEPS winter school: From Uber to Amazon Mechanical Turk: Non-traditional labour markets driven by technological and organisational change
20 Practical tips for a successful internationalisation projectecomplexx
Short presentation about success factors for international website projects. Held first during RedDot User Conference London May 2009 by Paul Smith, ecomplexx UK.
UX STRAT 2016 - Turning CX Strategy to CX Reality at ShellTim Loo
Shell's Commercial Fleet business serves and supports millions of business customers around the globe with fuel cards, fleet products and services across its fuels retail network - the world's largest.
Sarah Oey, Shell and Tim Loo, Strategy Director at Foolproof, will share their experience in creating the global customer experience strategy at Shell Commercial Fleet and the ongoing challenges, breakthroughs and pitfalls of making that strategy a valuable customer reality at one of the world's biggest companies.
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
Great Customer Experience: Moving Beyond Digital Marketing to Build the Ultim...Digital Clarity Group
In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics covered include:
- What drives customer experience?
- What works today and what needs improvement?
- What are the elements of a great customer experience?
- Where should you start?
In an age where the social customer has risen to new heights, customer support teams have been required to adjust to meet the needs of their customer base more than ever. For Desk.com, our team strives to provide what we like to call: "Customer WOW"
The real Customer WOW happens when you combine empathy and understanding for the challenge the customer is facing, identify and resolve the issue with skill (and bonus points for style), and drive and scale that learning back into the organization. Desk.com's Customer WOW team has taken it upon themselves to divulge some of the deep secrets of how to achieve these results. Check out their 13 principles to providing Customer WOW.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
PCMA 2012 Convening Leaders conference in San Diego - Learning Lounge Theatre presentation by Donna Kastner, Director, Education & Engagement at Velvet Chainsaw Consulting.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Presentación del modelo educacional Green Power en competencias transversales propuesto a centros educativos de cualquier índole. Desde primaria hasta universitario, de 9 a 24 años.
Designing digital places through container based information architecture and...containerist
Let’s build an IA for adaptable and expandable digital places within hours. This workshop teaches the principles and methods of Container Based Information Architecture. It is based on the idea of putting content and interaction into containers, out of which digital places like websites or apps are built. The containers can be reordered, reappear, or adjust their appearance and function based on the place’s context.
This approach has proven valuable for global players and mid-size organizations alike, and is used in fields of ecommerce, news, or web apps. Over the years, it has incorporated new aspects like conversational interfaces and customer journey orchestration.
how product focused companies can use service design to create competitive advantage and differentiation. 4 strategies to build product service eco-systems.
In this talk, we introduce the Disciplined Entrepreneurship framework as well as the DE canvas. We end with a challenge to the founding team: "Why are you in business?"
A detailed look at how TYE (TiE Youth Entrepreneurs) Oregon runs its innovation and entrepreneurship program for high school students. Schedules, timelines, goals, tools included. Presented at TYE Global competition 2016 in Portland, OR.
Crowdsourcing and Contests: A new digital working class. The Case of CoContestIlaria Maselli
Presentation for the CEPS winter school: From Uber to Amazon Mechanical Turk: Non-traditional labour markets driven by technological and organisational change
20 Practical tips for a successful internationalisation projectecomplexx
Short presentation about success factors for international website projects. Held first during RedDot User Conference London May 2009 by Paul Smith, ecomplexx UK.
Alcune lezioni che ho imparato negli ultimi due anniBetter Software
Crediamo che la storia di Balsamiq possa essere portata come esempio di caso di successo e quindi il suo CEO possa essere un buon consigliere delle 10 cose da fare e le 10 cose da non fare.
Juš Dobnikar - ABC Business Academy - Slovenia - Stanford - Feb 5 2018Burton Lee
Talk by Juš Dobnikar, ABC Business Academy (Slovenia), at Stanford on Feb 5 2018, in our session: 'Slovenia & Turkey : Startup Accelerators and Ecosystems in the Balkans and Southeast Europe'.
Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs
Entrepreneurial opportunities in Cambridge and beyond-with Andy PhillippsRichard Lucas
Slides from our 21st October 2020 event https://camentrepreneurs39.eventbrite.co.uk
www.camentrepreneurs.com
Linkedin www.linkedin.com/groups/12012315
Facebook www.facebook.com/groups/666883720134093
www.alumni.cam.ac.uk/group/camentrepreneurs
Andy Phillipps https://www.linkedin.com/in/andyphillipps
founded Active Hotels which merged with Priceline.com and became Booking.com
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
V 1-3 Février 2015
Et si l’intégration de plusieurs approches valorisait le processus d’innovation?
C’est en formant des « Lean Six Sigma Masters Black Belts » aux techniques de
« Creative Problem Solving » que j’ai pris conscience que des approches
radicalement opposées peuvent se compléter et maximiser la recherche de
valeur dans les processus d’innovation.
Façon MacGyver, couteau suisse en poche, j’ai recensé dans cette version ce qu’il
me semble nécessaire pour INNOVER avec BON SENS,
le Savvy Thinking EFFICACE
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
201610 Building a Wow Customer Experience using Event Model Generation & Lego Serious Play Approaches Billund convention
1. 10/8/2016 remy.agitateurdidees@gmail.com 1
Billund, October 2016
BUILDING CUSTOMER EXPERIENCE
combining
EVENT MODEL GENERATION
and
LEGO® SERIOUS PLAY®
BUILDING CUSTOMER EXPERIENCE
EVENT MODEL GENERATION
LEGO® SERIOUS PLAY®
4. Billund, October 2016
The Genesis : Learning by Practice3
“MASTER OF SCIENCE IN MANAGEMENT-ENGINEERING
Twice a year, I used to train* a 100 of engineering students to my Savvy Thinking
process to put them in a position of creative and innovative entrepreneurs
4
1. Looking Forward
2. Looking for Value
3. Looking for Motivation
4. Looking for Concepts of Experience
5. Looking for Proof of Concept
6. Looking for Acceptance
7. Looking for Sales
8. Looking for Efficiency
9. Looking for Lessons Learned
BMC
* French Students POV 4 min https://www.youtube.com/watch?v=PhRgMq9k2FY
5. Billund, October 2016
How Design an Awesome Experience
5
How to design and test an awesome experience ?
– Stakeholders Motivation Drivers
• Attendees (desire of activity, ownership, belonging & competency)
• Sponsors (desire of achievement, recognition)
• Others (desire of meaning, empowerment)
** **
** http://www.eventmodelgeneration.com/minibook/
EMG canvas explained in 111 seconds.mp4
6. Billund, October 2016
The Basic Fundamentals
Event Model Generation Canvas (EMG***)
A 10 step methodology where the team involved in the
event systematically analyses, describes and outlines the
inputs for the components in the final canvas prototypes.
The methodology is sequential and makes use of a range of
visual thinking techniques including:
• Empathy Mapping (xplane),
• Business Model Canvas (Osterwalder),
• Value Proposition Canvas (Osterwalder),
• Event ROI Methodology (Phillips ROI Methodology),
• Service Design Canvas (Stickdorn & Schneider),
• Instructional Design Model (Dick & Carey).
6*** EMG is available under a Creative Commons 4.0 license at www.eventmodelgeneration.com
EMG canvas explained in 111 seconds.mp4
replacing
event by experience
I got a hijacked model
for CEX Design
https://www.youtube.com/watch?v=okoXIqwQqLk
7. Billund, October 2016
The basic fundamentals
Added Value of L.S.P
7
Story Telling by Design
3D thinking
Activity, Flow…
9. Billund, October 2016
Le Village By CA
4 Areas of Excellence
9
•Villages focused on Innovation & Collaboration
– Startups, SMB, Large Accounts,
– Academic Research,
– C.A. Bank Departments
•Local Ecosystem to boost
– Innovation,
– Growth ,
– Digital Transformation
•International “Village by CA” Network
EUROPE : Francfort / Madrid / Moscou / Stockholm / Londres / Milan / Belgrade / Kiev / Varsovie
ETATS-UNIS : New York (antenne du Village)
ASIE : Dubaï / Hong-Kong / Mumbai (Inde) / Singapour
AFRIQUE : Le Caire / Casablanca
FRANCE (en 2016) : Côtes d’Armor / Nord de France / Centre-Est / Provence Côtes d’Azur /
Alsace Vosges/Ille et Vilaine, Aquitaine, Centre est
10. Billund, October 2016
The Challenge
#LEARN #CREATE #SUCCEED
integration days for 1st Year Students
11
11. Billund, October 2016
VILLAGE by CA Nantes
Challenge
What messages to communicate to
attract the startups?
Students have no Idea of
• What is the Village by CA
• What are the pains/opportunities of a 2-
3 years old startup
12
12. Billund, October 2016
My 1rst Tricky Approach
AT0 Challenge Exploring - Understanding
AT1 Building Individual Models
AT2 Building & Commit a Shared Model
AT3 Creating a Landscape
13
AT4 Identify Connections & Relationships
AT5 Building a System
AT6 Playing Emergence & Decisions.
AT7 Extracting Simple Guiding Principles
AT7 AT7 AT6AT6
AT1AT2AT3 AT1AT2AT3 AT1AT2AT3 AT1AT2AT3
AT4AT5AT6
AT4AT5AT6
AT4AT5AT6
13. Billund, October 2016
The Workshop: Momentum
Day 1 (8H) : EMG process Day 2 (6H) : LSP process
14
•Challenge Presentation
•Personas, Video Sharing
•Brainstorming
•LSP Skills Building
•Reframing the Challenge with the Sponsor
•AT1 Building Individual Models
•AT2 Building a Shared Model
•AT3 Creating a Landscape
•AT4 Connections & Relationships
•AT5 Building a System
•AT6 Playing Emergence & Decisions.
AT1
AT2
AT3AT4AT5 AT6
14. Billund, October 2016
End of EMG Process
Reframing the challenge with Sponsor
1. Flexibility at the Service of Performance
2. Internal & External Network Making Startups
More Attractive to Boost their Development
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15. Billund, October 2016
EMG Knowledge LSP Workshop
4 teams of 8 students
Challenge
Build the VILLAGE experience for a Startup
1. Flexibility at the service of performance
2. Internal & external network making startups more attractive, booster of development
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•AT1 Building Individual Models
•AT2 Building a Shared Model
•AT3 Creating a Landscape
•AT4 Connections & Relationships
•AT5 Building a System
•AT6 Playing Emergence & Decisions.
17. Billund, October 2016
Playing Village by CA Experience
19https://www.youtube.com/watch?v=NlMSij8PTpA
village by Ca Short.mp4
18. Billund, October 2016
The Workshop
What We are Going to Use
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LEGO® SERIOUS PLAY®
– Window Exploration Bag
– 1 x participant
– Connections Kit
– 1 for 2 teams
– Identity and Landscape Kit
– 1 for 2 teams
– LEGO® Creative Suitcase
– 1 by team
Event Model Generation
– 1 full sized (A0) printing of the EMG CANVAS landscape
– 1 by team
Others: Sticky notes of different colors, Some markers, Tables, Camera
19. Billund, October 2016
Workshop: highlights
Bricks are the Common Language between Teams and
the Sponsor
EMG Canvas is the Knowledge Base
Keep in mind the principles of LSP
– Facilitator Poses the Question, Individuals Build a Model,
Individuals Tell their Story, Questions and Reflections
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BLA
20. Billund, October 2016
Next STEPS
EMG – LSP Workshop
Are You Ready to Experience the
EMG Canvas with LSP?
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