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What If No One Was Forced to Do Scrum?
@xroadstree Travis Birch
@xroadstree
Scrum
Thou Shalt
@xroadstree
@xroadstree
The Need for Change
Our customers are
dissatisfied.
Let’s reorg around
Scrum Teams.
Scrum teams aren’t
solving all of our
problems.
We need to focus on
making teams more
effective.
@xroadstree
Install Scrum
We need to improve.
Let’s install Scrum.
Scrum fails to
install.
We must be doing it
wrong.
@xroadstree
Leadership Change
To improve our
business, leadership
needs to change.
Servant-leadership!
Empathy,
encouragement,
cheerleading, hugs.
Our service delivery to
our customers is not
fit for their purpose(s).
@xroadstree
Understanding Customers
@xroadstree
Understanding Customers
Our customers are dissatisfied.
Let’s do something about it.
Customer focus / Service-Orientation
@xroadstree
What We Do for Our Customers
Highly complex and
difficult to manage
?!
Sense our
Customers’
Needs
Fulfill our
Customers’
Needs
Respond to our
Customers’
Needs
!
@xroadstree
?! !
What We Do for Our Customers
Highly complex and
difficult to manage
@xroadstree
?! !
What We Do for Our Customers
Highly complex and
difficult to manage
$$?!!
$?
$$?!
$?!!!
$$$?!!!!
$$?!
@xroadstree
?! !
What We Do for Our Customers
Highly complex and
difficult to manage
$$?!!
$?
$$?!
$?!!!
$$$?!!!!
$$?!
FEELS LIKE A BIG PROBLEM
!
@xroadstree
Big Fix
We are losing market
share to our younger,
faster, cheaper
competition.
Let’s go Agile.
Huge “transformation”
J-curve: deep, long,
expensive, painful.
We must have the wrong people:
complacent, not aligned.
Performance
Time
Recovery
Cost
ChangeAgentgetsfired
Big Change
Resistance
@xroadstree
Big Change with Humans
Our business is
struggling.
Let’s force our people
to change.
People resist
change.
Resistance causes
change failure.
@xroadstree
How Change Really Works
Beliefs &
Assumptions
Strategy or
Method
Goal
Change in course of action
expected to achieve initial
goal.
Change in course of action
decided by rethinking the initial
goal and reevaluating beliefs and
assumptions.
Single Loop LearningDouble Loop Learning
@xroadstree
How We Get Better
We want our services
to be fitter for the
purposes of our
customers.
Let’s do something
about it.
Try something small
and safe to fail/
rollback.
Did we improve as
expected?
Highly
complex and
difficult to manage.
How We Really Get Better
Time
Performance
@xroadstree
Self-Organization
One of the small change improvement
experiments can be a team trying Scrum.
@xroadstree
Self-Organization
@xroadstree
To Scrum or not Scrum?
If there is anything in the Scrum Guide that you
are not doing, then you are not doing Scrum.
So what?
Hint: It’s not about Scrum…
@xroadstree
Let’s Do Something About It
Focus on customers and what they care about, rather than on
teams and how they are working.
Let people truly self-organize.
Encourage small organizational learning experiments.
Beware wholesale change; people get hurt, resistance is the
primary cause of change failure.
Learn from/with others, think for yourselves.
Uncover better ways…
@xroadstree
Dialogue
Travis Birch | Partner @ Berteig | Management Consultant & Trainer
www.berteig.com | www.linkedin.com/in/travisbirch

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