Takayuki Nakaya is a Japanese national with over 20 years of experience in healthcare sales, marketing, and service management. He holds a Bachelor's degree in international law from Waseda University and dual Master's degrees from San Diego State University. Currently he is the General Manager of Carestream Health Japan, where he oversees service operations. Previously he held executive roles at Elekta Japan and Wolters Kluwer Health Japan.
Desire a sales or clinical position which allows me to utilize my extensive medical device educational experience with my very successful device sales career. Ideally, with a company that shares my personal values and career objectives.
Desire a sales or clinical position which allows me to utilize my extensive medical device educational experience with my very successful device sales career. Ideally, with a company that shares my personal values and career objectives.
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MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...
TitleABC123 Version X1Marketing Plan Outline and TimeTakishaPeck109
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Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. ...
1.  
Name: Takayuki Nakaya
Date of Birth: July 21 1960
Languages: Japanese – native, English – fluent
Nationality: Japanese
Resides: Kanagawa, Japan
E-mail Address: takayuki.nakaya@gmail.com
Education:
Waseda University (Tokyo, Japan)
Bachelor of Arts Degree in International Law, March 1983
San Diego State University (California, USA)
Master of Literal Arts in Linguistics in International Marketing (Major Degree)
Master of Business Administration in International Marketing (Minor Degree)
June 1990
Core competitions:
ď‚ž Strategic Planning (Short/Long term)
ď‚ž Budget Planning
ď‚ž Process Improvement/Streamlining
ď‚ž M&A Negotiation
ď‚ž Product/Business Development, Channel Development
ď‚ž Talent Acquisition
ď‚ž Quality Improvement Activities (Six Sigma/Kaizen)
ď‚ž Customer Care Experience Improvement (incl, Call Center Establishment)
ď‚ž New Medical Product Introduction to Japanese & US Market incl. Clinical Trials
Qualification:
ď‚ž TOEIC: 975 (June 2013)
ď‚ž TEASL: Teaching English as Second Language (June 1990, State of California)
ď‚ž Completion Certificate: Columbia University Business School Executive Course
International Marketing and Strategic Corporate Planning, August 2004
Summary:
ď‚ž More than 20 years of sales, marketing, and service management experience in
2. Healthcare
ď‚ž 10 years of General Manager/COO experience
ď‚ž Business Development Expertise in Healthcare, IT, and Market Research Industries
ď‚ž Intercultural communication Skill
ď‚ž Familiarity in Cross Functional Management Environment
Professional Experience:
Carestream Health Japan (Aug/2013 – Present)
Position: General Manager (from July 2016) / Director, Service Division
ď‚ž Carestream Health is one of the leading radiology healthcare solution company. Care
stream Japan has more than 120 employees and contractors in six offices, and its HQ
is located in Tokyo
ď‚ž Responsible for a third of total Japan revenue and gross margin
ď‚ž Manage P/L, service channel development, ranging from product and service quality
control, Call Center, analytic consulting, technical support, and to business
development for servicing third party vendors (50 employees and 40 contracted
service engineers all over Japan)
 Drove company’s fundamental service transformation from in-direct (dealer-driven)
service to direct in order to enhance profitability and visibility among customers
Elekta Japan (July/2008 – July/2013)
Position: Executive Director, Customer Care Service
ď‚ž Led joint task team for Toshiba/Elekta sales&service alliance project
ď‚ž Develop a transitioning business plan for Toshiba sales/service organization to
distribute Elekta OEM products
ď‚ž Restructure sales/service distributor channels to optimize combined area coverage
ď‚ž Led application/training teams to establish Toshiba/Elekta Clinical Training Center
ď‚ž Manage Elekta Customer Service, Call Center, Application Consultant teams
consisting of 60 staff
Wolters Kluwer Health Japan, K.K. (May/2006 – May/2008)
Position: General Manager/Regional Sales Manager
 WKH is the world’s second largest Euronext-listed medical publishing company based
in the Netherlands.
ď‚ž Responsible for the development and implementation of business planning and
strategy
3. ď‚ž Developed and implemented a new client database and sales tracking system to
monitor sales activities and make accurate sales forecasting
ď‚ž Prepared and implemented annual budget, P/L, and pricing operations, and provide
updates to global office on regular basis
ď‚ž Made overall restructuring upon the sales team consisted of all new reps except one
while overachieving sales target
ď‚ž Directed several sales alliances with major players in the industry
ď‚ž Directed for merging with other business units into one legal entity, and developed and
implemented new CI promotions
 Due to corporation’s business realignment on a global basis, most of our division’s
business functions will be outsourced, and I decided to leave the company as a result
General Electric (Sep/1990 – April/2006)
- GE Clinical Systems (Feb/1997 – April/2006)
Position: Service Division Manager @ GE Healthcare Clinical Systems (April/2003 –
April/2006)
ď‚ž Managed 5 regional managers and 60 field engineers across Japan for servicing
medical devices (Ultrasounds and Blood Gas Monitors) and clinical disposables
(catheters and disposable sensors)
ď‚ž Organized a call center which consisted of 30 telephone operators taking orders, repair
requests and operational questions. Customers were nurses, purchasing department
managers at large hospitals, and physicians at clinics
ď‚ž Developed pricing strategies, new offerings (eg. insurance packages and training
programs) in coordination with business unit managers.
- Position: Sales Director, X-ray Sales Unit (April/2000 – Mar/2003)
ď‚ž Led a task-force team to acquire a local Japanese X-ray company
ď‚ž Developed and managed branding, go-to-market strategies, established distributor
channels, overall P/L, managed 45 sales staff in 8 branches in Japan
- Senior Manager, IT/Healthcare Business Development (Feb/1997 – Mar/2000)
ď‚ž Responsible for carrying out researches into the possibility of developing new
businesses, M&A opportunities in the information technology service and healthcare
fields
ď‚ž Led the special task team for several M&A projects
- GE Healthcare (U.S.A)
Position: Divisional Head (Nov/1993 – Dec/1996)
4. ď‚ž Established In-vivo Blood Gas System Division Sales Team in the U.S.
ď‚ž Engaged in many tasks to establish new task force, such as recruiting sales reps and
engineers, and lab technicians, keeping books, developing sales channels, negotiating
with sub-contractors to produce parts & equipments, and made about $25M in three
years.
- GE Yokogawa Medical Systems (Japan) (Sep/1990 – Oct/1993)
Position: Product Manager & Senior Sales Manager of Special Sales Div.
ď‚ž Negotiated with Biomedical Sensors, Inc., (England) about acquiring the distribution
right of the world’s first commercialized continuous blood gas monitoring system in
Japan.
ď‚ž Coordinated all of necessary legal procedures to import the system into Japan, such
as preparing application documents, coordinating clinical studies performed
domestically, and modifying the specification of the system to be adapted for Japanese
regulations.
ď‚ž Responsible for general marketing task such as pricing, budgeting, making catalogues
and manuals, organizing and supervising special sales team, organizing medical trade
shows.
ď‚ž Became senior sales manager of blood gas monitoring division and supervised over
100 sales force in nine Japanese regions, boosting sales revenue in 35% over
previous year.
Sony Corporation (Apr/1983 – Mar/1987)
Position: International Marketing, AV Business Unit
ď‚ž Developed successful advertising campaign for Walkman, 8mm video camera, and CD
player which resulted in increased visibility and sales.
 Coordinated and implemented Japan’s biggest amateur video contest for promoting
video camera market.
 Introduced world wide corporate identity for TV commercials known as “It’s a Sony”
coordinating with SONY’s PR staff in Europe and the U.S.