“10 MINUTE A DAY”
SOCIAL MEDIA ROUTINE
Many businesses (small & large) often struggle with social
media. Measuring it is one thing but the discipline of
routine updates is another. We came across an infographic
(below this post) that addresses a simple daily social
media checklist that can be adopted by organisations of all
sizes. I have to put in an early warning here that there is no
one-size-fit-all ‘social media plan’ but this routine is sure to
get some discipline in place for your social media and get
you on the right footing.
Daily Actions on your Business Page
Update Your Facebook
Page Status Daily
Post At Least 2 Interesting
Topics A Day
I does not take long, does
it? Make it part of your
morning routine in the
office. And with post
scheduling, you can plan
your posts well ahead of
Make sure you keep it relevant to your
industry. All of us bump into some
interesting facts on the internet
throughout the day, so whenever you
find one, just post it, but don’t forget to
add a brief comment with an opinion
maybe, so it does not look automated.
If you run out of ideas you may want to
try some authority website in your
Find and “Like”
1 Page A Day
Here you’ve got a bit more
freedom. Apart from industry
relevant pages you may also like
other pages to show your audience
that you have diverse interests. A
good idea is to like pages that your
fans like – “Know your audience”
Ask People to
Not much to say really, the
more people engage with
your page the better.
TWEET AT LEAST 3 TIMES A DAY
You should never ever forget to tweet about your new blog or promotional offer but
on the other hand loose the sales pitch and don’t be too self obsessed. A completely
unrelated funny tweet is very welcome once in a while and shows your followers
how cool you are, right!
FOLLOW 10 NEW PEOPLE PER WEEK
Start off with the influential people in your industry, followed by other businesses
you have established relationships with and then everyone you think is worth
following. Be sure to follow back people who follow you – it’s good manners
RE-TWEET 2 INTERESTING TWEETS A DAY
If you like a tweet in your feed, you may want to re-tweet it. It saves you the time
of finding something yourself and also enhances your relationship with the user
who tweeted it first. If he knows you like his tweets he will look at you with a good
Daily Actions on your G+ Page
POST AT LEAST TWICE A DAY
Much like on Facebook, try to keep it relevant to the industry with occasional funny post to show
your not “all work and no fun”. As Google+ is still considered a bit more “professional focused” the
trend is to share an opinion on the articles you are posting to show you’ve read it all.
ADD 5 NEW PEOPLE YOUR CIRCLES
Same again, influential people in your industry and anyone you find interesting.
OFFER HANGOUT SESSIONS
Make use of this Google+ feature and host Hangouts for topics in your industry or other issues
that concerns your audience. The more sociable you are the better. Educating people also
boosts your profile’s authority.
Daily Actions on Your Pinterest Boards
POST IMAGES EACH MONTH
As Pinterest is inherently a visual platform, creating original content is not that easy,
which is why you need not hurry. Take high quality pictures of your new products or
examples of work and upload them regularly. If your business is offering services, try
to think of infographics or other ways of visually presented data that can be of interest
to your audience. Always use keywords and tags and make sure your pins link back to
your website. Although the Infogprahic says you need to add a new board each week,
we find that unrealistic. Companies usually have a fixed number of boards, mostly
based on the type of products or services they offer
DAILY ACTIONS ON YOUR
FOLLOW 5 NEW PIN BOARDS PER WEEK
Find and follow interesting pin boards from users in your field. It will give you
ideas for your uploads.
Connect With 3
New People Per Week
Follow 2 New
Companies Per Week
Although LinkedIn is professional
network and posting multiple
times a day is not advisable, you
need to make sure your company
status is updated regularly and
your company profile reflect the
latest changes in the business.
Carefully select the people you
want to connect with. This is not
like Google+ or Tweeter, don’t just
send request to everyone you see.
If you don’t know the person or
you do not have much in common
they will probably reject it.
Find companies within your
industry and follow them to be on
top of any updates they are
sharing. It is always useful to know
what they’ve got to say and of
course they may follow you back.
Recommendations are brilliant
but if you don’t ask for it the
chances of someone sitting down
and writing one are much
Daily Actions on Your Channel
Find 3 New Videos
To Share on Social Media
Platforms Each Week
Videos are great way to communicate
messages to your audience. Try to find
interesting videos about your industry and
share them on Facebook, Twitter & Google+
Subscribe To 1
New Channel Each Week
While searching for videos to share you may
stumble on some channels with good
content. Be sure to subscribe for them as
this will help you a lot in finding interesting
videos for sharing in the future.
Upload A Video
About Your Business
This is a great way to expose your business to the
audience. Whether it is a video about the services
that your company offers, an event or an exhibition
you’ve attended or even better, a video testimonial
of someone saying how great you are, don’t forget
to upload it.
Write A Blog Post At Least Every Fortnight
Another great way to reinforce your brand exposure
online. Try writing a blog posts about hot topics in
your industry to show your expertise or focus on
services or products your company offers. .
Keep in mind the SEO value of the blog post and
use your target keywords in the title and the
content. Do not forget to share your blog post
across all your social media profiles. After all, if you
don’t brag about it who is going to read it.
A Hint From Us
You’ve got so much to do – posting, tweeting, re-tweeting, blogging, uploading pictures, sharing videos so
you might need some help. We recommend using Hootsuite. The free version allows managing 5 social
profiles. Everything you post will appear on all your profiles at the same time. It will save you lots of time
and provide consistency across all your profiles. With the scheduled post option you can specify when a
certain post should appear and thus keep your pages updated regularly without the need of you doing it
manually at certain periods.
Let’s get in touch
GOOD BYE !
We take your goal and vision and put it into practical action steps to get you there.