I did some thinking a while back on a process to ensure we can engage to deliver change. What do you think?

1. How to engage
michael rose
@MrMikeRose

2. Decide what engaging about
What is the outcome we want?
Why do we care? (Acknowledge what our motive is)
Where are we on the change curve?
What are we trying to change and why?

3. Identify top 3 audiences
Not too many
Don't be too ambitious
Pick those who are already interested.
Pick those who are keen to help.
Where are they on the change curve?
how do you anticipate they will respond?
Pathfinders/trailblazers

4. Work out what is in it for them
ASK them what they are trying to achieve
RESEARCH what their plans and strategies are
Work out how what we are asking will help them
Demonstrate the next step of the change curve
Incentivising - Carrot not stick

5. Develop key messages
Simple and honest
Acknowledge BOTH motivations
Speak in their language
Persuading them to move on on the change curve
Demonstrate benefits - use examples

6. Test Messages and approach
PILOT
ideally face to face
get active feedback then REFINE
Resource intensive, travelling and visiting

7. Roll out [communicate]
but keep talking and listening
get more feedback
keep refining
Mini communication process spins off...

8. Identify the next audiences
Back to the start…...