This document summarizes research conducted to develop a system to improve traffic flows on Dutch highways. The system aims to reduce traffic jams by 30-40% by advising drivers on speeds to maintain through a smartphone app. The app collects GPS and speed data from vehicles and downloads advised speed profiles from a backend server based on real-time traffic conditions. The system architecture involves communication between the app and onboard vehicle units via USB, and between onboard units and roadside units using WiFi for cases where 3G coverage is weak. The backend server performs big data analysis on vehicle data to determine optimal speeds to advise.