Dr Bernard Cadogan gave observations on rhetoric and public speaking at the McGuinness Institute in Wellington. He provided "Do's" which included being transparent and telling the truth as the public expects. "Don'ts" included not pretending superiority, being moralistic, zealous, or personal. Two structures for rhetorical architecture were described as mimesis phases and the triune of technique, critique, and mystique in political philosophy. A list of notable speeches in New Zealand history was also provided.

1. Observations by Dr Bernard Cadogan!
!
Friday, 8 May 2015 at the McGuinness Institute, Wellington !

2. Do’s
• ‘fess
up’
as
Helen
Clark
memorably
put
it.
• Tell
it
as
it
is
as
the
public
keep
telling
us.
New
Zealanders
are
s;ll
late
Victorian
posi;vists
in
their
tests
for
the
truth.

3. Don’ts
• Don’t
pretend
to
superiority.
You
will
affirm
your
authority
by
disloca;ng
it,
and
by
not
making
yourself
the
issue.
• Don’t
be
moralis6c.
Don’t
make
yourself
out
to
be
poli;cally
or
ideologically
correct
in
terms
of
disciplines
that
are
not
epistemologically
verifiable.
• Don’t
whip
yourself
up
into
zeal.
People
hate
dogma;sts.
• Don’t
be
a
prig.
People
hate
PC.
• Don’t
be
gnos6c,
as
if
you
alone
have
access
to
special
insight
and
knowledge.
People
hate
sorcerers,
witches
and
wizards.
• Don’t
be
a
personalist.
It’s
not
a
poetry
reading.
You’re
not
reading
out
diary
excerpts
of
your
extra
special
wannabe
celebrity
life.
• Mislay
the
self,
and
don’t
worry
about
it.

4. Two
threefold
structures
for
rhetorical
architectonics
• The
first
threesome
is
Mimesis1,
Mimesis2,
and
Mimesis3.
• The
second
triune
structure
relates
to
Poli;cal
Philosophy
itself.
It
consists
of
technique,
cri6que
and
mys6que.

5. More
don’ts
• Don’t
say
you
are
passionate.
Be
passionate
by
doing.
Passion
like
Love,
is
something
you
do,
nothing
you
say.
• Don’t
say
you
are
thrilled
or
excited.
The
audience
wants
to
see
that
you
enjoy
being
with
them
and
that
you
like
your
job.
• Don’t
be
horrible.
Don’t
do
anything
to
put
a
bullet
through
the
pressurised
hull
of
reasoned
New
Zealand
civil
discourse.
• Don’t
preach.
Don’t
be
moralis6c.
Don’t
let
the
spiMle
of
zeal
fly.
Don’t
pretend
to
moral
advantage.

6. List
of
Speeches
Copies
of
these
speeches
can
be
found
at
www.na;onvoicesnz.org
• Sir
George
Grey
‘Millions
Yet
Unborn’
(8
March
1878)
• Sir
Apirana
Ngata
‘The
Gospel
of
Equality’
(25
July
1939)
• Rt
Hon.
Simon
Upton
‘Too
Young
–
Too
Old’
(13
December
2000)
• Rt
Hon.
Helen
Clark
A
series
of
comments
(2002,
2003
and
2004)
• Dr
Don
Brash
‘Na;onhood'
(27
January
2004)

7. Thank
you
An
ini;a;ve
of
the
McGuinness
Ins;tute.
A
video
of
the
event
will
be
published
on
the
website
www.na;onvoicesnz.org
as
well
as
the
McGuinness
Ins;tute’s
YouTube
channel
in
early
June
2015.