Top 10 Principles of Event Strategy
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Ten strategic tips for event and experiential marketers who want to get more return on their investment.
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Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This intensive one-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.
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Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
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Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
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Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
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Feeding the masses and business etiquette
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Selecting speakers and a master of ceremonies
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The Event Manager is responsible for planning, coordinating, and evaluating events through information gathering, concept development, planning, coordinating, and evaluation. They go by various titles like Event Coordinator, Meeting Planner, or Special Event Director. Key responsibilities include meeting with clients to determine event objectives and requirements, developing programs, budgets, and services, coordinating with committees and suppliers, and ensuring events conform to plans. Successful Event Managers require knowledge of event planning processes, customer service principles, and marketing/business management, as well as skills in communication, critical thinking, coordination, judgment, creativity, and problem analysis.
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The document discusses various aspects of event management including defining events and their types, need for events, elements of event management, creating events through planning, organization, programming and service management. It also covers human resource and revenue management, financial management, evaluation and assessment of events. Different event organization structures and teaching methodologies used are also outlined.
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The document outlines the events management process, which includes 4 phases: conceptualization, strategic planning, implementation, and evaluation. It defines key concepts like events planning, management, and project management. The strategic planning phase involves formulating an event strategy, financial plan, and integrated marketing communications strategy. The implementation phase covers administration, risk management, and logistics. Evaluation uses metrics like ROI, ROE, ROL, and ROO to measure the event's success through tools like surveys, web analytics, and reports.
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What Will Students Learn?
Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
Create a diversity plan
Evaluate the process once it’s all wrapped up What Topics are Covered?
Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
Selecting the venue
Feeding the masses and business etiquette
Celebrating diversity
Selecting speakers and a master of ceremonies
Adding the finishing touches
Event day roles
Closing the event and gathering feedback
For more details visit - http://www.globalexpertsystems.org/index.php/event/conference-and-event-management-training-workshop-2013/
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The Event Manager is responsible for planning, coordinating, and evaluating events through information gathering, concept development, planning, coordinating, and evaluation. They go by various titles like Event Coordinator, Meeting Planner, or Special Event Director. Key responsibilities include meeting with clients to determine event objectives and requirements, developing programs, budgets, and services, coordinating with committees and suppliers, and ensuring events conform to plans. Successful Event Managers require knowledge of event planning processes, customer service principles, and marketing/business management, as well as skills in communication, critical thinking, coordination, judgment, creativity, and problem analysis.
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Structural Interventions
This document discusses various types of structural interventions in organizations, including sociotechnical systems, self-managed teams, work redesign, and quality of work life programs. It defines structural interventions as changes to how work is divided and organized, including units, reporting structures, workflows, and communications. Sociotechnical systems aim to optimize the relationship between social and technical aspects of work systems. Self-managed teams are autonomous and collaborate to achieve team results. Work redesign models job characteristics that improve motivation. Quality of work life programs restructure dimensions of the organization through participative mechanisms to institute sustainable changes.
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Event management involves planning and coordinating large-scale events such as conferences, concerts, or ceremonies. This chapter discusses key concepts in event management including defining events, analyzing events, and the roles of decision makers and technical staff. It also covers establishing policies and procedures, developing record keeping systems, and budget preparation for event accounting and financial management. Effective event management requires skills in organization, communication, budgeting, and ensuring safety.
Event aims and objectives
The document discusses event planning and outlines learning objectives related to proposing event aims and objectives, discussing the role of event theming, and responding to client briefs. It provides information on defining event objectives, including that objectives should be driven by stakeholder needs and expectations and prioritized. The document also discusses developing SMART objectives and provides examples of different types of event themes.
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The document discusses the history and evolution of event management as a profession. It outlines how early events brought together tribes and clans for peace, and how religious and political events influenced societies. It then explains how modern events serve social, political, and economic purposes for communities. Finally, it identifies several 21st century factors that impact event management, such as professionalization of the field, population trends, technology, and volunteerism.
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Event planning involves budgeting, establishing dates, selecting venues, acquiring permits, coordinating logistics like transportation and utilities, developing themes, arranging speakers and entertainment, coordinating support services, and planning for emergencies and clean up. Event management applies project management principles to the event planning process. The document then describes various types of events that event planners organize, such as seminars, meetings, trade shows, business dinners, press conferences, product launches, and family events.
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Chapter 2 The Event Manager and Its Duties and Responsibilities
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The document outlines the events management process, which includes 4 phases: conceptualization, strategic planning, implementation, and evaluation. It defines key concepts like events planning, management, and project management. The strategic planning phase involves formulating an event strategy, financial plan, and integrated marketing communications strategy. The implementation phase covers administration, risk management, and logistics. Evaluation uses metrics like ROI, ROE, ROL, and ROO to measure the event's success through tools like surveys, web analytics, and reports.
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http://www.dica.gov.mm/sites/dica.gov.mm/files/document-files/cost_of_doing_business_in_myanmar-survey_report_2017_0.pdf
COST OF DOING BUSINESS IN MYANMAR-SURVEY REPORT 2017
New-Posted on - 20-01-2017
Launching Ceremony of the Survey Report 2017 on the Cost of Doing Business in Myanmar was held at Grand Ball Room, Sedona Hotel in Yangon
COSTOF
DOING BUSINESS
IN MYANMAR
SURVEY REPORT 2017
Printed in: Yangon in January 2017
(Also available on the DICA website indicated below)
Conducted by: Directorate of Investment and Company Administration
(DICA) – Yangon Office
Ministry of Planning and Finance
No 1 Thitsar Road, Yankin Township
Yangon
Tel: 95 1 658134
Fax: 95 1 658145
URL: http://www.dica.gov.mm
Supported by: Japan International Cooperation Agency (JICA)
(Myanmar Office)
# 701 Sakura Tower
339 BogyokeAung San Road
Kyauktada Township, Yangon
Tel: 95 1 255473 ~ 6
Fax: 95 1 255477
URL: http://www.jica.go.jp/english/index.html
Implemented by: Myanmar Survey Research
Yangon Central Railways Station Building
Kungyan Street, MingalaTaungnyunt Township
Yangon
Tel: 95 1 370464
Fax: 95 1 254263
Email: msr@myanmar.com.mm
URL: www.myanmarsurveyresearch.com
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Holland-LB
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Advaita Group Company Profile
The Advaita group is a design-centric innovative organization focused on solving real problems. We are specialized in branding, marketing material, and other such design services which help our clients reach new heights. Our services are essential for established businesses as well as startups to make their presence in the existing market. Our vision is to make this happen and increase our value as an agency in the process
Pencilvent Company Profile
As a marketing agency, we utilize our resources of
creativity in the specialization of ultimate branding,
marketing strategies, planning and implementation,
digital marketing and social media as well as designing
and events creation and management.
Pencilvent Company Profile
As a marketing agency, we utilize our resources of creativity in the specialization of ultimate branding, marketing strategies, planning and implementation, digital marketing and social media as well as designing and events creation and management.
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Thar
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Dandelion Statement of Qualifications 2
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Pascale Le Blanc Profile Via Youthopia
Pascale LeBlanc of YOUTHOPIA Communications provides strategic marketing, promotion, and design concepts focused on today's youth. The company creates bold strategies and new concepts to optimize brands for youth and families. Services include creative concept development, youth environment design, strategic promotional programs, and lifestyle event marketing. YOUTHOPIA aims to integrate youth needs into marketing approaches and build relevant touchpoints through research, design, and campaigns. The goal is to help clients effectively reach and connect with youth audiences.
Disney Institute Alan Bergstrom
The document summarizes an interview with Alan Bergstrom, a brand consultant who attended the Disney Institute's program on quality service. Bergstrom was interested in learning Disney's tools for delivering compelling brand and customer experiences. He identified three key lessons from the program: 1) Happy employees make for happy customers, 2) Engaging customer emotions is important for great experiences, and 3) Formalizing a quality service approach creates an excellence culture, though it requires conscious effort to embed in an organization's culture.
Harmony Crew Communications_Marketing Capabilities
Harmony Crew is a virtual communications firm founded in 2001 that provides strategic marketing, sales support, and employee engagement services. They have a team of professionals from various marketing and communications disciplines. Harmony Crew works with clients across various industries to develop tailored strategies and creative content to effectively engage target audiences through integrated campaigns. They pride themselves on consistently delivering cost-effective results and exceeding client expectations.
credentials
The Wee Agency is a full-service digital marketing agency based in Scotland that brings together expertise in graphic design, digital, PR, and marketing. They create award-winning campaigns that support client goals and reach audiences through creative solutions. The agency works collaboratively across disciplines to develop strategic and creative proposals focused on delivering results for clients. They can handle all aspects of branding, websites, promotional campaigns, and more.
theHANDPICKED Show
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
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Why business brands need big ideas. - McCann Enterprise
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Top 10 Principles of Event Strategy
- 1. TOP 10 PRINCIPLES OF EVENT STRATEGY Kerrie Sheldon EVP of Event Strategy, Design & Production Opus Agency
- 2. REVISIT YOUR GOALS. Don’t do an event just because you did it before. Always reassess your reasons and goals.
- 3. KNOW YOUR AUDIENCE. Research your audience and know who they are. Speak their language— avoid marketing babble and clichés.
- 4. LISTEN TO ATTENDEES. Give your attendees a voice and listen to what they have to say. One-way conversation is not effective communication.
- 5. CREATE A UNIQUE EXPERIENCE. Your event should be true to your brand and echo your unique brand attributes. Your brand is not just your logo.
- 6. MAXIMIZE EVERY TOUCH POINT. Immerse and engage your attendees. Inspire participation and creation. Do with events what can only be done with events.
- 7. INTEGRATE YOUR EVENTS. Every engagement is part of a strategic brand relationship. Allow them to work together.
- 8. ENGAGE WITH CONTENT. Content is not king. Content is the currency of engagement.
- 9. MEASURE FOR VALUE, NOT VANITY. Align metrics with business objectives and optimization goals.
- 10. EMBRACE DATA FOR ITS INSIGHT AND ACCOUNTABILITY. Collect and treat it with respect, transparency, and reciprocal value for attendees.
- 11. START PLANNING TODAY. Good planning is always better than good reacting.
- 12. KERRIE SHELDON IN HER ROLE AS EVP of Event Strategy, Design & Production for Opus, Kerrie deftly blends strategy and creative in order to bring her clients’ visions to life—while simultaneously meeting defined, measurable goals. A seasoned pro at achieving success with projects of all sizes, Kerrie’s ability to bring a creative vision together with the technical production services necessary to create it is critical to helping Opus clients extend their brands through keynotes, breakouts, and engagements of all kinds. With more than 25 years of event management, production, and creative event design experience, Kerrie joined Opus in 2010 after most recently running her own event marketing and production company, Genesis Creative Group, for 12+ years. Previously, she worked for Fortune 500 company Tandem Computers as Director of Global Events. Kerrie lives in the San Francisco Bay Area with her daughter Sarah, and enjoys the Pacific beaches and mountains throughout the year. OPUS AGENCY PROVIDES event marketing, management and production solutions to Fortune 1000 companies. Since 1993, we have been a trusted adviser to a diverse group of customers creating unique, high quality events. We design, plan and execute brand experiences that accelerate results and enable customer success. Our passion for customer success drives every aspect of our business—our amazing people, the values they share, and our best-practice methodology. We call it TeamCS™— the Opus Customer Success Platform. We would love to show you how it works.
- 13. THANK YOU