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How can goods marketers improve customer services

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Sameer Mathur
Sameer Mathur

improve customer services

Services
1 of 17
Manage product support services
Major battle ground for Competitive Advantage Significant percentage of PROFITS
What WORRIES does a customer have about product services ????
Reliability and failure
• Service dependabilit y • Out of pocket expenses
Manufactures provide facilitating Services May also offer value augmenting services
One has to pay for product services
Customer service EVolutiON
Low prices for the products High price for components and service
Intermediaries are Closer to customers Operated in more places Can offer quicker services
Customer service imperative
Choices are increasing rapidly Manufactures must figure out a way to make money on their equipment rather relying on the services they pr
Better marketers think good
THANK YOU
Created by : Anant Shankar Tripathi SCAC, Pune during an internship by Prof. Sameer Mathur IIM , Luchknow

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