The document discusses the importance of adapting to digital tools and social media to remain competitive in business. It highlights the rapid advancement of technology, the distinction between digital natives and immigrants, and offers best practices for using platforms like Twitter, Facebook, and LinkedIn. The document concludes by promoting socialknx, a content marketing and social media management agency, as a resource for businesses needing assistance in this digital landscape.

1. TAKING YOUR BUSINESS…
INTO THE FUTURE
November 2015
Gina Schreck - President, SocialKNX
@GinaSchreck

2. In the Beginning…We Got Connected
And Never Looked Back
@GinaSchreck

3. Google Gave Us Search in the
Mid-Nineties
@GinaSchreck

4. Apple Made Us SMART
@GinaSchreck

5. WWW
Whatever information we want
Wherever we are
Whenever we want it
@GinaSchreck

6. Digital Darwinism:
When Technology is Advancing
Faster Than People Can Keep Up
@GinaSchreck

7. 1: 3 Will Be UnEmployable
in the next 5 years
Because they can’t (or won’t) evolve
@GinaSchreck

8. “If today’s social tools are not in your blood it is
difficult to imagine their power and use them for
good.”
~Avinash Kaushik, Digital Marketing Evangelist for Google
@GinaSchreck

9. Leaders Must Start Holding Their Teams
Accountable for Embracing Today’s Tools or
They Will All Go Down Together
@GinaSchreck

10. “If you don’t cannibalize yourself,
someone else will”
~ Steve Jobs
@GinaSchreck

11. STATE OF SOCIAL MEDIA
• 7+ Billion People
• 6 Billion have mobile phones
• 4 Billion have flushing TOILETS!
• 1.5 Billion on Facebook
• 78% of Facebook Users on MOBILE
• 380 Million on LinkedIn – 107 Million in US
• 320 Million Twitter Users
• 100 Hours of Video Uploaded to YouTube every 60 SECONDS!
@GinaSchreck

12. DIGITAL NATIVES are those 35 or younger.
Don’t necessarily LOVE technology, but don’t
know a world without it.
@GinaSchreck

13. Digital Immigrants are those over 35 who have
to decide whether to enter and embrace this
new digital world or stay behind and become
extinct
@GinaSchreck

14. You Might Be a Digital Immigrant
@GinaSchreck

15. Let’s Get On Board
@GinaSchreck

16. Building Your Power Brand
with Today’s Tools
@GinaSchreck

17. Great Resource
Who Will Others Say You Are?
@GinaSchreck

18. @GinaSchreck

19. Twitter Best Practices
@GinaSchreck

20. Follow Smart People
Share Smart Content
Build Smart Relationships
@GinaSchreck

21. Facebook Best Practices
@GinaSchreck

22. Connect with Potential Clients (when appropriate)
Follow Business Pages of Clients & Prospects
Build Relationships
@GinaSchreck

23. LinkedIn Best Practices
@GinaSchreck

24. Be FINDABLE (add keywords to your profile)
Be ACTIVE (update, post, like other’s content)
Be CONNECTING (add new people to your contacts weekly)
@GinaSchreck

25. Use the Right Tools
to save time and sanity
@GinaSchreck

26.  Sprout Social or Hootsuite
(Manage)
 Flipboard
(Currate)
 Pulse
(Currate)
 Evernote
(Jot post ideas)
@GinaSchreck

27. Tools to Watch
Blab
Snapchat
Facebook Notes & More
@GinaSchreck

28. Be Adventurous
@GinaSchreck

29. SocialKNX is a content marketing and social media management agency,
helping you connect to your world.
Contact us for a social marketing audit or to get help today!
800-556-5927 or www.SocialKNX.com