Filippa K:n Corporate Responsibility Managerin Elin Larssonin esitys Our way to long-term sustainable success Sitran ja Suomen Tekstiili & Muoti ry:n järjestämässä Tekstiili, muoti ja kiertotalous? -tapahtumassa 25.5.2015.

1. FILIPPA K
O U R W A Y T O L O N G - T E R M S U S T A I N A B L E S U C C E S S

2. 5/26/2015
make
”Inspired by my own needs
and of those around me,
I set out to build a brand
that had substance and
truth,
not dependant on the
superficial trends of the
fashion industry.’’
- Filippa Knutsson

3. THE PLANETARY BOUNDARIES

4. V I S I O N
F A S H I O N W H E R E S U S T A I N A B I L I T Y I S T H E G U I D E T O
G R O W T H
M I S S I O N
T H E G L O B A L L E A D I N G B R A N D I N L O N G L A S T I N G &
S U S T A I N A B L E F A S H I O N

5. LONG LASTING SIMPLICITY
If we want fashion to stay
relevant and aesthetic,
inside and out.
We must be
personal, simple
and long lasting.
Ecosystems are our inspiration.
Planetary boundaries are key, not limitation.
Sustainability is our guide to growth.
We are dedicated to
a carefully curated wardrobe
built on personal style, and to circular design
with a holistic approach to business.
How we do something is how we do everything.
What we do is long lasting.

6. Conscious design for a better future
• Only sustainable materials (FK class 1-2)
• Only recyclable styles
Sustainable sourcing & manufacture
• Full transparency in our supply chain
• Only sustainable production processes (according to FK definition)
Resource efficient business
• Accurate purchase precision in number of pieces produced
• Minimal footprint through out our business
O U R C O M M I T M E N T S 2 0 3 0

7. People in our value chain are respected
• Total compliance to Filippa K Code of Conduct based on Filippa K’s values
Long-term sustainable success
• Professional long-term partnerships
• Sustain a profit level of more then 10% EBT
• Sustain a growth in comparable units
O U R C O M M I T M E N T S 2 0 3 0

8. T H E C U R AT E D WA R D R O B E
A perfect wardrobe that is simple rather than excessive
and is created to last and evolve over time
A selected wardrobe that is maintained and cherished,
that can be updated in new ways

9. C I R C U L A R D E S I G N
REPAIR
REUSE
RECYCLE
REDUCE

10. REDUCE – Front Runners
• Develop front runners for circular
design
• Gain knowledge in our daily business
• Engage all stakeholders on our
journey
• Develop one product group per year
available in stores for at least two
seasons

11. REUSE
We offer our products a second life through
our second hand store.
We offer our customers to lease our
products as a complement to owning them.

12. REPAIR
We offer repair service in order to prolong the
lives of our products and we sell garment care
products to help our customers to care for their
garment.
RECYCLE
We want our products back in order to give them
a longer life span and the possibility to create
new fibres.

13. FILIPPA K SUSTAINABILITY
L O N G L A S T I N G S I M P L I C I T Y
Filippa K Lease Filippa K Collect Filippa K Care Second HandFront runners Live Lab

14. SLCA – together with the Natural Step

15. FRONT RUNNER CRITERIA
- Minimal waste
- Recyclable
- Sustainable materials
- Minimal use of resources
- Less chemicals
- Minimal emissions
- Transparent supply chain
- Respect for people
- Respect for animal welfare
- Long-lasting in design and quality
- Perfect fit and comfort
- Financially sound

16. OUR METHOD
“It was of importance to make styles that
challenged us not only on a fibre level but also in
the selection of buttons, lining, interlining, thread
as well as cutting processes, waste minimization
and disassembly. Working close in a team where
being part of every function and production step
in the company has led to a greater
understanding and respect for the whole chain.
An interaction worth striving for in the future.”
Åsa Stenerhag, Designer

17. OUR CHOICES
”Decisions taken during the design phase
determine how sustainable things will be in the
entire value chain. And there are many factors to
consider. For example, black may be the least
environmentally friendly colour choice if seen to
the production phase alone. But because people
can combine their favourite black garment with so
many different things it becomes a versatile, long-
lasting item. This makes black the most
sustainable choice seen from the use phase”
Nina Bogstedt, Filippa K

18. THE RESULT
Avoid waste
– Minimized in production
– Scarves of waste fabric
Be recyclable
– Cooperation with Re:Newcell
Sustainable materials and accessories
– Main fabric: 100% Tencel
– Lining: 100% Tencel
– Thread: 100% Tencel
– Interlining: 100% Organic Cotton
– Buttons: Organic Corozo nut
– Neck label: 50% recycled polyester
– Hangtag: FSC paper, recycled polyester thread
– Polybag: Biodegradable PLA bag
Minimise the use of resources
– No pin on hangtag
– No silky paper
– Water & energy reduction in dyeing process
– Eco-truck for transport

19. THE RESULT
No use of potentially harmful chemicals
– Better dye stuff and a holistic evaluation of the
impact of the wet processes
Transparent supply chain
– Tracked the suppliers from fibre to ready made
garment
Long-lasting in design and quality
– Survey; Wardrobe favourites
– Carry over product, in store for at least a year.
– Encourage reuse
Perfect fit and comfort
– Tested & adjusted
Contributing margin
– Yes
Care label:
Our clothes are made to last. To let it last even longer,
pass it on to others if you don’t wish to wear it
anymore.
If worn out, we welcome you to return it to our Filippa K
stores for recycling.

21. NEXT FRONT RUNNERS