Reima is a leading brand in performance kidswear that sells approximately 7 million products annually. In 2017, Reima had net sales of 112 million euros, with over 80% coming from international markets. Reima designs all products to be functional for active kids' needs while also being non-toxic and safe. The company focuses on quality, comfort, and small practical details in its design. Reima also emphasizes sustainability and corporate responsibility in its business practices and aims to support an active lifestyle for kids through various sponsorships and initiatives.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
For us, sustainability means being responsible, cooperative, fair and respectful of our people and of the environment. Saipem’s sustainability model incorporates the principles of transparency, honesty, integrity and correctness and expresses them in all the company processes, focusing on excellence, on the attainment of long-term goals and value creation in the countries in which we operate.
1)Discuss recruiting today via social tools. Are you pro or agains.docxmonicafrancis71118
1)Discuss recruiting today via social tools. Are you pro or against social tools recruitment?
again share an experience or research the web.
2) Share an example of IT Ethics? (Maybe an experience you had or something you read or something you saw in a movie)
3) Porter's value chain represents the flow of goods, services, and data in an organization. Apply Porter's model to a case or business to explain the following:
- inbound logistics
- operations
- outbound logistics
- marketing and sales
- services
If one of your colleagues did not explain something correctly, feel free to correct them. Or share your own point of view.
4) Explain the importance of a project charter, defining a clear project scope, WBS, etc... and what is scope creep and is it helpful or not to a project?
5) What is ERP and what is it used for?
Discuss the rules and how to achieve success. Also, share success or failure stories (research the web).
6) discuss the importance of data visualization. How do you think it changed the way we do things today. Research the web and find some of the updated stories to share with your colleagues.
7) Discuss how does the search engine work. Give an example.
8) Discuss how can search engines can affect a business in its success or failure.
9) Explain the difference between Web directories crawler search engines, and hybrid search engines.
and why do you think search engines important for businesses today?
10)
Do you think social media eliminate the need for a face-to-face meeting?
How can companies utilize social media collaboration tools to become more competitive
Responsibility
Reflections
Our responsibility journey
2012–17
2
About Burberry
1 Burberry: Protect. Explore. Inspire.
Our responsibility journey
2 Reflecting on the last five years
3 Key milestones
5 Making a difference along our value chain
7 Delivering our strategy
8 How our stakeholders have shaped our journey
Ethical trading
11 A programme with breadth and depth
12 Human rights
Environmental sustainability
15 Environmental innovation at our sites
16 Resource efficiency in manufacturing
17 Sustainable raw materials
Community investment
21 Targeting our impact
Progress against targets
24 Performance overview
Table of
Contents
We were founded in 1856 by 21-year-old dressmaker
Thomas Burberry and are guided by three core
values – Protect, Explore, Inspire. These values
influence not only what we do, but crucially also
how we do it:
– Protecting people and our planet.
– Exploring more sustainable ways of working.
– Inspiring a connected and compassionate culture.
From the cotton fields of Peru to the cashmere
goat herds of Mongolia – the materials that make up
our garments come from diverse and often remote
regions, where fragile ecosystems and subsistence
farmers coexist day by day. As a global brand,
we take our responsibilities to people and the
environment very seriously.
Burberry:
Protect. Explore.
I.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Handprinting: The Art and Science of Quantifying Positive ImpactsSustainable Brands
SB'14 San Diego
Greg Norris, Co-Director, SHINE, Harvard School of Public Health
Gale Tedhams, Director, Sustainability, Owens Corning
Laura Draucker, Senior Associate, World Resources Institute (WRI)
Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report:
The 18 brands commitment to Company Sustainable Procurement (CSP) has a huge impact on suppliers, all but one brand has included specific sustainability compliance requirements in purchasing contracts, a large share of brands’ purchases of fabrics and accessories is subject to formal sustainability assessment and the adoption of preferred suppliers Green Lists based on sustainability criteria is widespread.
In the field of organizational models for sustainable procurement management, the one size fits all concept does not hold true. A cluster of larger brands was found to follow a formalized management style, with the CSR department acting as watchdog for CSP. These brands established a Green List of preferred suppliers and assess a high share of fabrics and accessories purchases.
Other brands historically engaged in sustainability, especially in the luxury segment have adopted a more informal approach, without a clear role for the CSR function. Finally, a third cluster is still in a phase of organizational evolution with a mix of roles for the CSR department and expectations for future adoption of formalized sustainability evaluation tools.
Elimination of hazardous chemicals, traceability and ban of cruel practices towards animals are the most considered dimensions. These findings witness a higher level of maturity, beyond what we can define phase one of sustainability management almost exclusively focused on CO2 emissions cuts. The ranking of sustainability attributes reveals a close connection with some of the influential high-profile campaigns launched in recent years by environmental, workers' rights advocacy and animal welfare NGOs. Citizens through NGOs more than consumers through their wallets appear to be the driving force pulling fashion brands into the sustainability journey.
CSR managers value certification labels, especially when they compare best suppliers. Just a few of them consider certifications mandatory though. Brands with established CSP place less value on certifications. Most valued labels are Oeko-Tex100 / 100plus, GOTS, SA8000 and Bluesign.
Finally, the Survey findings were consistent with some more general conclusions:
1. the movement towards a more sustainable fashion has already started and goes full steam. Sustainable fashion is already among us, it is not matter of future or expected developments: it is now;
2. Supply chain relationships are changing more rapidly than consumer purchasing behavior. At the current development stage of the market, the consumer as citizen through the NGOs campaign, more than the consumer through its own wallet that is driving the movement towards a more sustainable fashion.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report: 1) Brands' sustainable procurement impact on suppliers; 2) Organizational models for sustainable procurement; 3) The dimensions of sustainability brands are focusing on; 4) The value of certification labels.
A presentation on climate solutions and the results from Sitra's Green to Scale projects for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Outi Haanperä.
A presentation on the circular economy playbook by Sitra, Technology Industries Finland and Accenture for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Jyri Arponen.
For us, sustainability means being responsible, cooperative, fair and respectful of our people and of the environment. Saipem’s sustainability model incorporates the principles of transparency, honesty, integrity and correctness and expresses them in all the company processes, focusing on excellence, on the attainment of long-term goals and value creation in the countries in which we operate.
1)Discuss recruiting today via social tools. Are you pro or agains.docxmonicafrancis71118
1)Discuss recruiting today via social tools. Are you pro or against social tools recruitment?
again share an experience or research the web.
2) Share an example of IT Ethics? (Maybe an experience you had or something you read or something you saw in a movie)
3) Porter's value chain represents the flow of goods, services, and data in an organization. Apply Porter's model to a case or business to explain the following:
- inbound logistics
- operations
- outbound logistics
- marketing and sales
- services
If one of your colleagues did not explain something correctly, feel free to correct them. Or share your own point of view.
4) Explain the importance of a project charter, defining a clear project scope, WBS, etc... and what is scope creep and is it helpful or not to a project?
5) What is ERP and what is it used for?
Discuss the rules and how to achieve success. Also, share success or failure stories (research the web).
6) discuss the importance of data visualization. How do you think it changed the way we do things today. Research the web and find some of the updated stories to share with your colleagues.
7) Discuss how does the search engine work. Give an example.
8) Discuss how can search engines can affect a business in its success or failure.
9) Explain the difference between Web directories crawler search engines, and hybrid search engines.
and why do you think search engines important for businesses today?
10)
Do you think social media eliminate the need for a face-to-face meeting?
How can companies utilize social media collaboration tools to become more competitive
Responsibility
Reflections
Our responsibility journey
2012–17
2
About Burberry
1 Burberry: Protect. Explore. Inspire.
Our responsibility journey
2 Reflecting on the last five years
3 Key milestones
5 Making a difference along our value chain
7 Delivering our strategy
8 How our stakeholders have shaped our journey
Ethical trading
11 A programme with breadth and depth
12 Human rights
Environmental sustainability
15 Environmental innovation at our sites
16 Resource efficiency in manufacturing
17 Sustainable raw materials
Community investment
21 Targeting our impact
Progress against targets
24 Performance overview
Table of
Contents
We were founded in 1856 by 21-year-old dressmaker
Thomas Burberry and are guided by three core
values – Protect, Explore, Inspire. These values
influence not only what we do, but crucially also
how we do it:
– Protecting people and our planet.
– Exploring more sustainable ways of working.
– Inspiring a connected and compassionate culture.
From the cotton fields of Peru to the cashmere
goat herds of Mongolia – the materials that make up
our garments come from diverse and often remote
regions, where fragile ecosystems and subsistence
farmers coexist day by day. As a global brand,
we take our responsibilities to people and the
environment very seriously.
Burberry:
Protect. Explore.
I.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Handprinting: The Art and Science of Quantifying Positive ImpactsSustainable Brands
SB'14 San Diego
Greg Norris, Co-Director, SHINE, Harvard School of Public Health
Gale Tedhams, Director, Sustainability, Owens Corning
Laura Draucker, Senior Associate, World Resources Institute (WRI)
Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report:
The 18 brands commitment to Company Sustainable Procurement (CSP) has a huge impact on suppliers, all but one brand has included specific sustainability compliance requirements in purchasing contracts, a large share of brands’ purchases of fabrics and accessories is subject to formal sustainability assessment and the adoption of preferred suppliers Green Lists based on sustainability criteria is widespread.
In the field of organizational models for sustainable procurement management, the one size fits all concept does not hold true. A cluster of larger brands was found to follow a formalized management style, with the CSR department acting as watchdog for CSP. These brands established a Green List of preferred suppliers and assess a high share of fabrics and accessories purchases.
Other brands historically engaged in sustainability, especially in the luxury segment have adopted a more informal approach, without a clear role for the CSR function. Finally, a third cluster is still in a phase of organizational evolution with a mix of roles for the CSR department and expectations for future adoption of formalized sustainability evaluation tools.
Elimination of hazardous chemicals, traceability and ban of cruel practices towards animals are the most considered dimensions. These findings witness a higher level of maturity, beyond what we can define phase one of sustainability management almost exclusively focused on CO2 emissions cuts. The ranking of sustainability attributes reveals a close connection with some of the influential high-profile campaigns launched in recent years by environmental, workers' rights advocacy and animal welfare NGOs. Citizens through NGOs more than consumers through their wallets appear to be the driving force pulling fashion brands into the sustainability journey.
CSR managers value certification labels, especially when they compare best suppliers. Just a few of them consider certifications mandatory though. Brands with established CSP place less value on certifications. Most valued labels are Oeko-Tex100 / 100plus, GOTS, SA8000 and Bluesign.
Finally, the Survey findings were consistent with some more general conclusions:
1. the movement towards a more sustainable fashion has already started and goes full steam. Sustainable fashion is already among us, it is not matter of future or expected developments: it is now;
2. Supply chain relationships are changing more rapidly than consumer purchasing behavior. At the current development stage of the market, the consumer as citizen through the NGOs campaign, more than the consumer through its own wallet that is driving the movement towards a more sustainable fashion.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report: 1) Brands' sustainable procurement impact on suppliers; 2) Organizational models for sustainable procurement; 3) The dimensions of sustainability brands are focusing on; 4) The value of certification labels.
A presentation on climate solutions and the results from Sitra's Green to Scale projects for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Outi Haanperä.
A presentation on the circular economy playbook by Sitra, Technology Industries Finland and Accenture for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Jyri Arponen.
A presentation on Sitra and the circular economy and WCEF for international journalists visiting Finland on 31 October 2018. Presented by Project director Kari Herlevi.
Winning Climate Strategies: Solutions for asset owners from beginner to best practise
Catherine Howarth's presentation in the Finnish Climate Summit, June 2018. Catherine Howarth is the Chief Executive of ShareAction, that coordinates civil society activism to promote responsible investment across Europe.
The SHIFT framework is a practical tool for finding the best ways to encourage ecologically sustainable consumer behavior, whether the solution is a product, a service or behavior change. It is intendent for marketing practitioners, companies large and small, marketing agencies, and societal marketers. The framework is based on a thorough review of the scientific literature on sustainable consumer behavior.
Presentation by professor Kate White, University of British Columbia, Vancouver.
Thomas Kolster, Mr. Goodvertising, esitys Sitran Aamuharppaus-tilaisuudessa 27.3.2018 / Thomas Kolster's presentation at Sitra's event on March 27th, 2018.
Uusiutuvan energian ajankohtaispäivä 23.1.2018
Matti Kahra, Sitra: "Suomen 2030 ilmasto -ja energiatavoitteet - tehdäänkö oikeita asioita riittävästi?"
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. 3
Company overview
• Reima sells ca. 7 million products annually
• Reima brand net sales doubled from 2012 to 2017
• Over 80% of sales come from international markets
• Ca. 15% of sales from own e-commerce
• Net sales of ca. 112 MEUR in 2017
THE LEADING SPECIALIST IN PERFORMANCE KIDSWEAR
2006A
150
2008A 2010A 2012A 2014A 2016A 2018LE
100
50
0
25,7
34,6
38,4 39,3
46,6
58,4 61,5 62,3
75,4 74,5
85,3
112,0
130,0
2017A2015A2013A2011A2009A2007A
REVENUE
4. 4
Designed to perform
Every Reima product is designed to perform and deliver uncompromising functionality for active kids’ needs.
All Reima products are designed to be non-toxic and safe for children, meeting all safety standards and regulations on children’s wear.
Tasteful simplicity, honest
and thoughtful design
Ultimate comfort with proper
fit and room for movement
Small practical details in
each design for unparalleled
functionality
Durable, easy-care garments Non-toxic and safe for
children to wear with high
lifetime value
AESTHETICS ERGONOMICS EXPERTISE EASY CARE RESPONSIBILITY
REIMA USES ONLY BEST, TECHNICAL-DRIVEN FABRICS FOR
UNPARALLELED COMFORT AND PERFORMANCE IN ALL WEATHER CONDITIONS
5. 5
obe,
see
eima
hich
ality
from
and
.
llion.
eing
ions
get
ocus
hain
We
ions
mfori
ieve
and
ngly
Yet, no matter howstrict our control is and howdiligent
ourauditsare,allbusinessbetweenusashumanbeings
is still heavily based on trust. We know our partners
and we talk to them every day. We, therefore, trust
them. Should a breach of this trust occur, our policy
is not to immediately discontinue the partnership but
rather to work and sort out the problems together
in order to improve their performance as well as
ours. Likewise, if we fail to comply with the ethical
standards we have set for ourselves, there is no way
out but communication, remediation and learning
from our mistakes. The process may feel painful but it
can only make us healthier.
Financial strength provides us with stability and
the resources to invest in business development.
The development will also be visible throughout
our corporate responsibility agenda. By constantly
improving and innovating, we are able to further
drive the sustainability of our business alongside the
industry. We have established a road map with clear
key performance indicators for the near future and will
present our targets in this document. In the coming
months and years, we will be closely monitoring our
progress.
It is important for our kids – and their kids.
CEO
Elina Björklund
LOOKI NG AT TH E WORLD AROU N D US
A global organisation like Reima can only achieve sustainable growth by adapting to the world around it, although
we may try to change that world for the better through our own actions. The current megatrends that affect
us are globalisation, climate change and decreasing birth rates in industrialised countries. We can identify the
effects of these megatrends in the following concrete trends that are now reshaping the entire textile business.
Megatrends
Understanding the importance of a healthy lifestyle is growing rapidly around the globe.
This health trend has been and will remain strong, and products and services supporting
both physical and mental well-being are expected to be on the rise. Studies have shown
that kids are moving less and less. As we become more aware of the positive effects of
physical activity in kids, more focus is being put on this critically important trend.
H E ALTH AN D WE LLN ESS ON TH E RIS E
As the clothing market polarises further, there is a growing number of consumers who
are willing to invest in quality over quantity. Clothing can be seen as an investment that,
at its best, enables an active lifestyle, improves performance and adds comfort. A global
interest in sustainability and green values makes high-quality clothing interesting, as it
gives clothes a high 2nd life value. This is especially true for kids clothing.
SAF ET Y-CONSCIOUS CONSU M E RS
FOCUS ON QUALIT Y
In recent years, we have experienced a clear shift in clothing trends from formal fashion
to a more sporty lifestyle. This trend can be seen with adults as well as with kids. Sporty
clothes are acceptable as all-round casual clothing – there is even a new term ‘athleisure’
to describe this new line of clothing. Kids wear comfortable, functional clothing on the
slopes, in the city and during the school day as well as in the parks and backyards.
COM FORTAB LE ACTIVE WE AR
I NSTE AD OF FAST FAS H ION
6. 6
LIFECYCLE MATTERS
PRODUCTION
& DELIVERY
USAGE
X TIMES
REUSE
materials
facilities
practices
need/impulse
to purchase
motivation
for second life
recycling
opportunities
Marketing communication & actions
1. 2. 3. 4.
7. 7
Nine KPIs for Reima
sustainability
The materiality matrix presented is the basis for
definingourgoalsandsettingReima’skeyperformance
indicators (KPIs) for sustainability. We have set the
KPIs separately for each block of the matrix.The goals
and KPIs listed here are the continuation of our long-
term commitment and activities in each area. In 2017,
we defined these cornerstones in order to continue
our sustainability activities in a structured way. Most
of the agenda consists of a few sub-tasks, and we
have set the overall targets based on the completion
level of the sub-tasks. The Reima Leadership Team
and the Reima Board of Directors both monitor the
achievement levels of these goals and KPIs.
Product safety is of utmost significance to us, and
all other sustainability activities revolve around it.
We consider a product to be sustainable when all the
related upstream activities are sustainable. We take
safety into account in design and R&D and continue
the assurance at the mass production level. We
follow country-specific regulations for making safe
products but strive to go beyond their requirements
and to apply the best possible practices. Greener
materials, e.g. organic cotton, can make products
safer as they are often produced in a sustainable way.
By introducing our “Green Line” concept in autumn
2018, we will be implementing even more sustainable
material options.
Product safety is
of utmost significance
to us, and all other
sustainability
activities revolve
around it.
Inroduce “Green product line”
during autumn 2018.
2.
Use of greener materials
& conscious choice
of materials
AGENDA &
ACTION POINTS
1.
Consumer safety –
Product safe for kids
Extend Reima’s product
safety requirement beyond
Regulation by 2019
3.
Better customer
satisfaction
The most preferred kid´s
performance wear brand in
all focus markets by 2021.
3.
Better customer
satisfaction
The most preferred kid´s
performance wear brand in
all focus markets by 2021.
7.
Restricting harmful
chemicals in production
beyond industry safety
requirements
Reima “Restricted Substance List”
(RSL) implemented by the end of
2018.
7.
4.
Human rights &
social accountability
Continue Reima’s periodic
screening process to oversee
human rights in
the supply chain.
6.
Business ethics
and best HR practices
Revise Reima´s data
management policy
according to General Data
Protection Regulation
(GDPR) by May 2018.
5.
Supply chain
transparency &
control for fair practices
Reima audit for all Tier-I
suppliers located in Amori
defined risk Countries in
2018.
5.
Supply chain
transparency &
control for fair practices
Reima audit for all Tier-I
suppliers located in Amori
defined risk Countries in
2018.
8.
Reduce
environmental impact
Reima “Environmental
audit” for
all major Tier-II suppliers by
the end of 2018.
8.
Reduce
environmental impact
Reima “Environmental
audit” for
all major Tier-II suppliers by
the end of 2018.
Reduce of
carbon footprint
9.
Reduce the amount of shipments to
bring the share under 5% during
2018. Strengthen communication
with consumers to help reducing the
impact by taking care reima clothes
properly.
9
KPIs
for Reima
sustainability
8. 8
5
S IS ON TH E N E X T G E N E R ATION
O
on top of designing products
that allow kids to move
more, we are dedicated to
building all our activities
as a brand around active
kids. We want to support
local communities in
activities that provide kids
o enjoy an active lifestyle and,
njoy the outdoors and fresh air.
sponsorships around the world.
home market, Finland, Reima is
en Liike (“Children’s movement”)
ses free afternoon playschools
be physically active and try out
17, Reima challenged kids from
create “One Million Hours of Joy”
e challenge.
In 2016, we introduced a completely new concept,
ReimaGO, to the market. A ReimaGO sensor enables
tracking the physical activity of a child. With the
special ReimaGO application, parents can inspire
their kids to move more. This concept has been
received well. Through ReimaGO, we have worked
together with day nurseries and schools in order to
help them offer kids activities throughout the school
day and to allow parents to understand just how much
their children have moved whilst in day care/school.
We now have more than 70 years of cumulative
experience and expertise in making clothing for kids
and our aim is to make the best possible functional
wear for kids globally. We never compromise on
product quality and safety in our design. Our products
also include manysafetyfeatures, such as detachable
hoods and reflecting details. We have put a great deal
of effort into making our collection as environmentally
sustainable as possible. We are especially proud that,
in 2017, we reached the milestone of producing all our
clothes 100% free of fluorocarbons. →
In 2017, we reached
the milestone of
producing all our
clothes 100% free
of fluorocarbons.
11. 1 1
Reima Little Planet
value proposition-
Discover the best hoods,
activities & services for families
in a city.
Play like a local, Dress like a local.