The document discusses Eclipse Group, a company that provides integrated cross-media marketing services. It outlines Eclipse's approach of personalizing communications across multiple channels like direct mail, email, SMS and websites based on customer data, to improve engagement and results for clients. The document also notes that today's customers are overwhelmed with messages and demand more relevant personalized communications that respect their preferences.
The document discusses the concepts of blue ocean strategy and provides examples of companies that have successfully implemented it. Blue ocean strategy involves creating new market space by changing the boundaries of an industry and making competition irrelevant. Examples discussed include Apple with the iPod/iTunes by making music purchasing and listening easier and more personalized, Dell by directly selling computers to customers, and EasyJet by offering low-cost flights in Europe.
This document provides guidance on starting a startup by outlining what defines a startup, how the startup process works by taking high risks for high growth opportunities, and how to generate startup ideas, find product-market fit, setup a founding team, raise funds, and common mistakes to avoid. It emphasizes the importance of targeting a large market with a unique and disruptive product that is 10 times better than alternatives, driven by a strong mission and launched at the right technological timing to have the greatest chance of success.
2. Production Techniques Evaluation Pro FormaDaniel Corr
The document discusses different types of graphic design mediums including graphic design, radio production, and video game production. It provides advantages and disadvantages of each medium, compares a real Coca-Cola advertisement to one the author created for radio production, and discusses strengths and weaknesses of the author's radio advertisement.
Eclipse Group is a cross media marketing company that provides integrated online and offline communication services. They discussed how consumers are overwhelmed by marketing messages and demand more relevant communications. Eclipse advocates a cross media approach using personalized messages across multiple channels like print, email and mobile to improve customer acquisition, loyalty and retention for industries like banking, insurance and telecom. They presented a case study for an insurance client that saw a 500% increase in sales through their cross media campaign process.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
The document discusses the concepts of blue ocean strategy and provides examples of companies that have successfully implemented it. Blue ocean strategy involves creating new market space by changing the boundaries of an industry and making competition irrelevant. Examples discussed include Apple with the iPod/iTunes by making music purchasing and listening easier and more personalized, Dell by directly selling computers to customers, and EasyJet by offering low-cost flights in Europe.
This document provides guidance on starting a startup by outlining what defines a startup, how the startup process works by taking high risks for high growth opportunities, and how to generate startup ideas, find product-market fit, setup a founding team, raise funds, and common mistakes to avoid. It emphasizes the importance of targeting a large market with a unique and disruptive product that is 10 times better than alternatives, driven by a strong mission and launched at the right technological timing to have the greatest chance of success.
2. Production Techniques Evaluation Pro FormaDaniel Corr
The document discusses different types of graphic design mediums including graphic design, radio production, and video game production. It provides advantages and disadvantages of each medium, compares a real Coca-Cola advertisement to one the author created for radio production, and discusses strengths and weaknesses of the author's radio advertisement.
Eclipse Group is a cross media marketing company that provides integrated online and offline communication services. They discussed how consumers are overwhelmed by marketing messages and demand more relevant communications. Eclipse advocates a cross media approach using personalized messages across multiple channels like print, email and mobile to improve customer acquisition, loyalty and retention for industries like banking, insurance and telecom. They presented a case study for an insurance client that saw a 500% increase in sales through their cross media campaign process.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Presentation at the Word of Mouth Marketing Conference in istanbul, May of 2008 by Willem Sodderland, CEO/founder of Buzzer, Europe\'s first WoMM agency
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
This document contains corrections to mistakes found in sentences from other documents. The corrections cover grammatical errors, word choice errors, punctuation issues and other language mistakes. The corrections help improve the clarity, accuracy and professionalism of the language in the original sentences.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
The document discusses Agel, a multi-level marketing company operating in over 50 countries that focuses on health and wellness products delivered using a novel gel technology. It outlines Agel's compensation plan which rewards distributors for building a team and generating team volume, including bonuses for product packages sold as well as residual income based on team performance over multiple generations.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
The document discusses the concept of "fake door testing" as a way to quickly test product ideas. It explains that people are better at reacting to things that exist rather than predicting what they want. Fake door testing involves building the minimum viable product to test key assumptions, while faking other elements, and testing it on real users. The document provides examples and steps for conducting fake door testing, including building a sales interface for user-generated outfits, faking partnerships with retailers, and directly handling shipping to test the idea. It emphasizes the need for tolerance of failure, clear metrics, not betraying user trust, and that fake door testing is not a replacement for ideation.
This document contains marketing advice from Ross Kingsland, CEO of Social Media Thunder. It discusses developing goals, understanding customers, creating buyer personas, finding partnerships to gain customers, and using social media effectively. Key points include setting SMART goals, asking questions to understand customer pain points and behaviors, testing buyer personas, partnering with complementary companies for mutual promotion, and owning social media through consistent messaging. The overall message is on strategically planning marketing approach through customer insights.
Zappli is developing a mobile shopping application that aims to solve frustrations in the shopping process. The app allows users to search for product information, get advice from friends, read reviews, find deals, and purchase items all in one place using their mobile device. Zappli has launched an initial version for iPhone and plans further releases along with promotional campaigns. It generates revenue through retailer commissions, advertising, and promotions. The company is led by experienced entrepreneurs in ecommerce and mobile and believes mobile shopping will become a $100 billion industry by 2015.
Customer Centric Retail Innovation - Bucharest May 29, 2008Alain Thys
The document discusses customer-centric retail innovation and provides five steps to achieve it:
1. Take the customer perspective by understanding their journey and needs.
2. Get to know customers' emotions and what really matters to them.
3. Focus innovation efforts on areas that have the most customer engagement and emotional involvement.
4. Ensure employees understand and are aligned with the customer-centric strategy.
5. Start implementing customer-centric innovations while continuing to learn from customers.
This document provides an overview of entrepreneurship and finding business opportunities. It discusses what constitutes a business opportunity, challenges in finding opportunities during times of crisis, and opportunities that may exist even during crises like natural disasters. The document then outlines several processes for seeking out opportunities, including analyzing macro trends, identifying irritants in the market, innovating to meet unmet needs, and leveraging one's own skills, network, and vision. It emphasizes that opportunities are available when one is ready to seize them and that the entrepreneurial mindset is needed to look past surface issues to identify openings.
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
The document describes World Wild Brands as providing a complete product sourcing solution for e-commerce businesses. It details various types of wholesalers included like dropshippers, light bulk, volume, and liquidation wholesalers. The platform also provides built-in market research tools and the ability to save, print, and export research. Updates are provided daily. The focus is on educating users through a new program called "The Whole $ale" which includes video courses, workbooks, and bonuses like reports and discounts. It aims to teach users how to successfully source products and build an e-commerce business.
This document appears to be notes from a marketing training or seminar. It discusses various marketing topics like defining a company's vision and goals, identifying target customers, developing buyer personas, competition analysis, and growth frameworks. It also provides tips on getting the first 1,000 customers by partnering with complementary companies who already have access to the target market. Finally, it briefly mentions topics around social media positioning and sales messaging. The document contains numerous questions and prompts to help structure marketing strategies and plans.
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Pallav Nadhani is the founder and CTO of InfoSoft Global, which develops the charting software FusionCharts. FusionCharts is used on popular websites like Weather.com and LinkedIn to add interactive charts and graphs. Nadhani developed the first version of FusionCharts as a teenager to earn money by solving a need in the market. Over time, he grew the business by continually innovating, focusing on customer needs, marketing through word of mouth and partnerships. Today FusionCharts is used by thousands of customers around the world and has helped Nadhani learn important lessons about entrepreneurship.
The document discusses the principles of effectual thinking used by successful entrepreneurs. It provides examples of entrepreneurs who focused on affordable loss, leveraging contingencies, and forming partnerships with available resources and networks. The document advocates an iterative process of taking action with available means and allowing outcomes to develop organically rather than relying solely on predictive business plans and analyses.
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Presentation at the Word of Mouth Marketing Conference in istanbul, May of 2008 by Willem Sodderland, CEO/founder of Buzzer, Europe\'s first WoMM agency
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
This document contains corrections to mistakes found in sentences from other documents. The corrections cover grammatical errors, word choice errors, punctuation issues and other language mistakes. The corrections help improve the clarity, accuracy and professionalism of the language in the original sentences.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
The document discusses Agel, a multi-level marketing company operating in over 50 countries that focuses on health and wellness products delivered using a novel gel technology. It outlines Agel's compensation plan which rewards distributors for building a team and generating team volume, including bonuses for product packages sold as well as residual income based on team performance over multiple generations.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
The document discusses the concept of "fake door testing" as a way to quickly test product ideas. It explains that people are better at reacting to things that exist rather than predicting what they want. Fake door testing involves building the minimum viable product to test key assumptions, while faking other elements, and testing it on real users. The document provides examples and steps for conducting fake door testing, including building a sales interface for user-generated outfits, faking partnerships with retailers, and directly handling shipping to test the idea. It emphasizes the need for tolerance of failure, clear metrics, not betraying user trust, and that fake door testing is not a replacement for ideation.
This document contains marketing advice from Ross Kingsland, CEO of Social Media Thunder. It discusses developing goals, understanding customers, creating buyer personas, finding partnerships to gain customers, and using social media effectively. Key points include setting SMART goals, asking questions to understand customer pain points and behaviors, testing buyer personas, partnering with complementary companies for mutual promotion, and owning social media through consistent messaging. The overall message is on strategically planning marketing approach through customer insights.
Zappli is developing a mobile shopping application that aims to solve frustrations in the shopping process. The app allows users to search for product information, get advice from friends, read reviews, find deals, and purchase items all in one place using their mobile device. Zappli has launched an initial version for iPhone and plans further releases along with promotional campaigns. It generates revenue through retailer commissions, advertising, and promotions. The company is led by experienced entrepreneurs in ecommerce and mobile and believes mobile shopping will become a $100 billion industry by 2015.
Customer Centric Retail Innovation - Bucharest May 29, 2008Alain Thys
The document discusses customer-centric retail innovation and provides five steps to achieve it:
1. Take the customer perspective by understanding their journey and needs.
2. Get to know customers' emotions and what really matters to them.
3. Focus innovation efforts on areas that have the most customer engagement and emotional involvement.
4. Ensure employees understand and are aligned with the customer-centric strategy.
5. Start implementing customer-centric innovations while continuing to learn from customers.
This document provides an overview of entrepreneurship and finding business opportunities. It discusses what constitutes a business opportunity, challenges in finding opportunities during times of crisis, and opportunities that may exist even during crises like natural disasters. The document then outlines several processes for seeking out opportunities, including analyzing macro trends, identifying irritants in the market, innovating to meet unmet needs, and leveraging one's own skills, network, and vision. It emphasizes that opportunities are available when one is ready to seize them and that the entrepreneurial mindset is needed to look past surface issues to identify openings.
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
The document describes World Wild Brands as providing a complete product sourcing solution for e-commerce businesses. It details various types of wholesalers included like dropshippers, light bulk, volume, and liquidation wholesalers. The platform also provides built-in market research tools and the ability to save, print, and export research. Updates are provided daily. The focus is on educating users through a new program called "The Whole $ale" which includes video courses, workbooks, and bonuses like reports and discounts. It aims to teach users how to successfully source products and build an e-commerce business.
This document appears to be notes from a marketing training or seminar. It discusses various marketing topics like defining a company's vision and goals, identifying target customers, developing buyer personas, competition analysis, and growth frameworks. It also provides tips on getting the first 1,000 customers by partnering with complementary companies who already have access to the target market. Finally, it briefly mentions topics around social media positioning and sales messaging. The document contains numerous questions and prompts to help structure marketing strategies and plans.
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Pallav Nadhani is the founder and CTO of InfoSoft Global, which develops the charting software FusionCharts. FusionCharts is used on popular websites like Weather.com and LinkedIn to add interactive charts and graphs. Nadhani developed the first version of FusionCharts as a teenager to earn money by solving a need in the market. Over time, he grew the business by continually innovating, focusing on customer needs, marketing through word of mouth and partnerships. Today FusionCharts is used by thousands of customers around the world and has helped Nadhani learn important lessons about entrepreneurship.
The document discusses the principles of effectual thinking used by successful entrepreneurs. It provides examples of entrepreneurs who focused on affordable loss, leveraging contingencies, and forming partnerships with available resources and networks. The document advocates an iterative process of taking action with available means and allowing outcomes to develop organically rather than relying solely on predictive business plans and analyses.
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
1. Customer & ProspectsWhat do they want?Are you listening? Xeikon café, June 9th 2011 Marc Verheyen / Hans van Lith
2. Agenda Introduction Eclipse Cross Media Where do we play? Cross Media approach versus Direct Mail Insurance case (the facts) International recognition Q&A Session Xeikon café, June 9th 2011
3. Company presentation Eclipse Group: Eclipse Group established in 2006 Team started as early adapters in the 1-2-1 Direct Marketing Industry over 15 years ago One of the first Xeikon users worldwide (1993) Knowledge base developed while associated with the world largest print company Subsidiaries in Belgium, The Netherlands, France, Germany, United Kingdom, U.S.A. Our key services: Ideas, Strategy Communications re-engineering Variable Data Programming Production (capabilities / project management resource / artwork mock-ups) PURLs (complex), Integration of Social Media Truly Integrated communications Strategic (International) partners Our key results: Dialog / loyalty / enrichment of your customer data Create top-of-mind awareness Quantifiable solutions / results Focus on innovative and relevant marketing and communication services Measurable RO(M)I results through relevant messaging in dialog with customers Xeikon café, June 9th 2011
4. Company presentation Building blocks we can provide: Campaign management Concept & Creation Project management IT & Data management, integration CRM (SLA driven) ‘Tailor made’ development of online and offline applications Full Color digital print, personalization & individualization even in combination with offset Fulfillment & postal service PURL with/without dedicated campaign sites E-mail SMS/MMS Data analysis + enrichment, reporting, dashboards Portal solutions Xeikon café, June 9th 2011
6. Where do we play? Companies in a very competitive mass consumer market with legally bound -SLA driven- obligations to deliver a defined “commodity” service “Short” term noticeable contracts (new trend also in the insurance market) Markets with a high attrition rate and many changes between competitors because of the transparent delivery Strong government regulations with mandatory communication to customer Xeikon café, June 9th 2011
13. 7 6 1 5 2 3 4 MONITORANDANALYSE PRODUCE AND SEND Typical Marketing Campaign Process ESTABLISHTHE NEED DESIGN THEPIECE OBTAIN THE DATA DEVELOP THE PROPOSITION DECIDE ON THE FORMAT Establish: Sales Payback Success E.G. Acquisition And: Decide on Audience/ Segment Product, Message, Strap, Incentives, Response Mechanisms, Etc. And Medium And Obtain Approval Then: Start all over again Xeikon café, June 9th 2011
14.
15. 43% of direct mail recipients now prefer to respond on-line
21. Consumer internet spend continues to grow, but relative cost to companies for on-line CPA remains higher than through other direct acquisition routes
22. Failure to employ effective segmentation and personalisation result in decreasing returnsSTATS: Consumers are hit by 4,000 marketing messages every day (DMA-2008) 43% of direct mail recipients now prefer to respond on-line (DMA-2008) There are well in excess of 210 million websites (internetworldstats.com) Google has indexed well over 1 trillion unique URLs (Googleblog: 7/25/2008) Online advertising expenditure has fallen 12% - 17% (trendsupdates.com) The Internet is dead (as an investment) - Nobody can figure out a business model that works – e.g. Microsoft has spent billions on Internet strategy without a dime of profit. (Wall Street Journal – 17/07/09)
23. Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you Oi! DOES ANYONE WANNA BUY THIS PRODUCT? Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you THIS PRODUCT is best for you Oi! DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you THIS PRODUCT is best for you Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? What you want in THIS PRODUCT... Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? Excuse me - DOES ANYONE WANNA BUY THIS PRODUCT? THIS PRODUCT is best for you What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... THIS PRODUCT is best for you What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... THIS PRODUCT is best for you What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... What you want in THIS PRODUCT... I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less I’ll sell you THIS PRODUCT for less
27. Why Personalise? TOTAL POTENTIAL AUDIENCE PROPOSITION RIPE TARGETS SALES Xeikon café, June 9th 2011
28. Dave: Male, 22, on-line developer and entrepreneur Passionate about all things new, he is an ‘innovator’ purchaser Sarah: Female, 40, mum of 3 in the process of retuning to work Prioritising safety & security, she is an ‘early majority’ purchaser Jim: Male, 55, coming to the end of a long career in Financial Services With a ‘flown the nest’ household, he is a purchasing ‘laggard’ Mary: Female, 70, cash-rich widow living in a nursing home Young at heart, owns a mobile phone, a ‘late majority’ purchaser Meet The Audience: QUESTION: Will these customers react the same way to the same offer? Or will 4 different treatments create a better result? Xeikon café, June 9th 2011
30. The eclipse Marketing Campaign Process 1 2 3 4 5 6 7 ESTABLISHTHE NEED OBTAIN THE DATA DEVELOP THE PROPOSITION DECIDE ON THE FORMAT DESIGN THEPIECE PRODUCE AND SEND MONITORANDANALYSE POSTCARD 1 LETTER & BROCHURE PURL SMS Establish: Sales Payback Success Click-through rates Site usage / Behaviour Interests (links clicked) Data augmentation Perceptions/Satisfaction etc. 2 EMAIL 3 Multiple Propositions Multiple Formats Across Printed, Electronic and Voice Mediums Multiple Segments Xeikon café, June 9th 2011
31. Why Do Cross Media? TARGETEDPROPOSITION 1 TARGETEDPROPOSITION 5 TOTAL POTENTIAL AUDIENCE >500%* Increase In Sales RIPE TARGETS RIPE TARGETS SALES SALES RIPE TARGETS RIPE TARGETS TARGETEDPROPOSITION 2 TARGETEDPROPOSITION 4 SALES SALES TARGETEDPROPOSITION 3 RIPE TARGETS SALES * Source: Caslon PDP Report – September 2010 Xeikon café, June 9th 2011