Car sharing into Europe Laure WAGNER, founding partner of BlaBlaCar For the second year, the EIGSI General Engineering School organizes in La Rochelle, France, a high quality forum focused on interregional mobility in the Atlantic Area. La Rochelle Mobility Forum is part of a 4 high quality forum cycle. Climatlantic is a project co‐funded by INTERREG IVB ATLANTIC AREA Programme,aimed at developing an Atlantic Strategic Agenda for Sustainable Urban Development and the reduction of the Carbon Footprint covering four main pillars: mobility, energy, territorial management and social behavior.

1. Booming in
Europe
Laure WAGNER
Founding team
@BlaBlaCar_FR

2. ALONE
80€
RIDE SHARING
20€
20€
@BlaBlaCar_FR
20€
20€

3. People Powered Travel
A travel
search
engine
A trusted
community

4. 12 countries

5. A fast growing community
@BlaBlaCar_FR

6. A new transport network
@BlaBlaCar_FR

7. Figures
@BlaBlaCar_FR

8. Long tail offer
Our Top 10
trips
=
only 3%
of our offer
@BlaBlaCar_FR

9. Making a difference
@BlaBlaCar_FR

10. Who rideshares?
1/3
: 18 – 25
1/3
: 26 – 35
1/3
: + de 35

11. Want to travel from here?
@BlaBlaCar_FR

12. HOW?

13. Context
+
_____________

14. Execution
?
Easy
Support
P2P Trust
@BlaBlaCar_FR

15. HOW DO
WE BUILD
P2P TRUST?

16. D.R.E.A.M.S.
D.R.E.A.M.S.
The Trust Framework by
DECLARED
RATED
ENGAGED
MODERATED
SOCIAL
Lisa M
26 y.o.
ACTIVE

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The Trust Framework by
DECLARED
S

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The Trust Framework by
RATED
M
S

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A
The Trust Framework by
ENGAGED
M
S

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R
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M
The Trust Framework by
Logged 1h ago
Response rate: 98%
ACTIVE
S

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M
The Trust Framework by
MODERATED
S

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E
A
The Trust Framework by
SOCIAL
M
S

23. Passenger transported
10M
3M
2007
2008
D . . AM .
2009
2010
2011
DR . AM .
2012
2013
DREAMS

24. Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
2.2
3.5
3.6
3.8
4.7

25. TRUST LEVELS
Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
2.2
3.5
3.6
3.8
4.7
FRIENDS & FAMILY
D.R.E.A.M.S. PROFILE
4.2

26. Follow your DREAMS &
Become a Super Hero of Trust!
www.BeTrustman.com
@BeTrustman

27. Mobile is the future
@BlaBlaCar_FR

29. Thanks!