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scoutR pitch deck
- 1. Changing Africa, onescooter at a time.01
- 2. PROBLEM02 Pollution Casablanca is rankedsixth most polluted city in the world in 2016. Price Traffic jams & Lack of public transport Is an important concern to citizens of Morocco, moving around the city should not be expensive. Casablanca is one of the biggest cities and busiest cities in Africa, yet, there's a visible lack of transit transportation, and trust me, you don't want to get stuck in traffic here.
- 3. SOLUTIONS NO COMMITMENT ELECTRIC ACCESSIBILITY We takecare of the boring stuff, you just have to enjoy your ride. Using electric scooter instead of oil- dependant cars will reduce pollution drastically A fleet of e-scooter is roughly an average car's size, and you don't have to wait hours for a scooter, you'll find one closeby. 03
- 4. The scoutR appis under construction, it will be available for a private demo very soon 04
- 5. Birth of A timelineon our ideal launch points, we will start by providing to the citizens of Casablanca a small fleet for a test run, and then we will analyse the results and finally launch it. scoutR BETA (25 scooters) December 2020, Casablanca Expand the fleet and add a new payment method February/March 2021 Launch of Mobile app (iOS & Android) January 2021 05
- 6. 06TIMING COVID 19 ANDLOCKDOWN People do not want to stay in crowded places anymore. And lockdown is up in Morocco, citizens are looking for new ways of entertainment. Who doesn't like a fresh start. NO COMPETITION. Morocco is a market free of competition by big corporations such as Lime and Bird, this is the best timing for our launch.
- 7. TRACTION 07 The scooter rentalmarket is estimated to grow from 2.5 billion USD in 2019 to 10.1 billion by 2027 The rising demand of economical and convenient alternatives for transporation are expected to fuel the scooter rental market Bird became the fastest company to ever reach a billion-dollar valuation, that gives an idea how profitable the market is We are out to connect Africa.
- 8. TARGET MARKET Who are ourcustomers? 08 John Doe 22 years old, always late to his job because of traffic. Jane Doe 35 years old, loves to take long walks by the beach.
- 9. Direct Competitors Indirect Competitors A market thisbig, it's obvious that there's a lot of competitiors right? Well I'm afraid that you are wrong, because there is NONE.
- 10. 10 Competitive Advantages NO DIRECT COMPETITORS Itwill give us a head start on being the first on the market, we must seize this opportunity before it changes. CAREEM & UBER Careem and Uber are focused on taxis in Morocco, but with traffic, more and more people are considering micromobility. LIME By far the biggest e-scooter rental company in the world, but it won't take them long to discover this huge market, there is already some operations in Rwanda BIRD The first kickstarter to reach "unicorn" level, is going to inspire it to make a change in Africa.
- 11. We will startby purchasing a scooter sharing software that unlocks the scooters after payment, and prevents theft . We will include other payment methods such as prepaid cards that you can find in scoutR recharging stations We will do a series of ad campaigns that includes social media influencers and voucher codes.Business Model How we plan to make money 11
- 12. STEP 1 Expand toanother city, Rabat. STEP 4 Expand eletric bicycle fleet and put up stations in every block STEP 3 Launch our electric bicycle fleet STEP 2 Make a monthly subscription deal for users Future Roadmap After launching our fleets like previously mentionned, we will focus on expansion and customer relations. 12
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