If you’d like to partner with us, please email sheriff@outlawmasks.com

2. ABOUT
Amid a global pandemic and nationwide
lockdown, minority entrepreneurs Carlos
Gil and Reggie Williams pivoted to launch
OUTLAW MASKS, an innovative fashion
brand dedicated to helping consumers
protect themselves and look fashionable.
Realizing there was a need for good
looking masks, the dynamic brother-in-law
duo joined forces to create fashionable
face masks with a distinct paisley print
offer in multiple color options.
The ideal Outlaw Masks customer is
looking for an alternative to cheap,
disposable paper masks. Essentially, they
wa n t a m a s k u p g ra d e , w h i c h i s
comfortable and fashionable and aren't
afraid to spend a few dollars extra for it.

3. With over 800 million daily active users
and 2 billion downloads worldwide,
TikTok is the most popular social
network of 2020. As such, TikTok has
been critical in the rapid growth of
Outlaw Masks.
Outlaw Masks currently has a highly
engaged community of 60K+ followers,
mainly female at 73.9%, and 9M+
monthly views.
Outlaw Masks has taken an unorthodox
marketing approach by using TikTok to
promote giving or "random acts of
kindness." Rather than selling a
product, we are selling a story: it's cool
to give.
STRATEGY + SUCCESS
1.1 million views
134.5K+ likes
2,102 comments
594 shares
23 seconds watch time
1 million views
114.5K+ likes
1,204 comments
341 shares
23 seconds watch time
2 million views
203K+ likes
1,664 comments
566 shares
21 seconds watch time

4. OUTLAWS
We are giving new meaning to what it
means to be an “Outlaw” by using our
platform to show random acts of
kindness.
In our world, Outlaws are givers. From
giving masks to Walmart and Home
Depot employees to bringing food to
the homeless, our content is rich with
feel-good vibes and positivity. And, our
customers look cool AF too.

5. We took a calculated risk in the true entrepreneurial spirit by mailing 300+ OUTLAW MASKS to the NBA campus in
Orlando, FL. Our objective was to get our masks in influencers' hands, and world-class athletes with our KPI being brand
awareness through social media shares. Through the players wearing Outlaw Masks, we reached the Los Angeles
Lakers, Denver Nuggets, Oklahoma City Thunder, and Toronto Raptors' social media channels, including placement
during the NBA Finals—for free.
NOTABLE PLAYERS
• Rajon Rondo (Los Angeles Lakers)
• Danny Green (Los Angeles Lakers)
• JR Smith (Los Angeles Lakers)
• Michael Porter Jr. (Denver Nuggets)
• Paul Millsap (Denver Nuggets)
• PJ Dozier (Denver Nuggets)
• Chris Boucher (Toronto Raptors)
• Dennis Schroder (Oklahoma City Thunder)
• Chris Silva (Miami Heat)
WEARING OUTLAW MASKS

6. OPPORTUNITIES
WE ARE OPEN TO THE FOLLOWING COLLABORATIONS:
• Sponsored TikTok posts (ex: product placement and brand mention in video, tag @username in caption, etc.)
• Mask giveaways courtesy of your brand/company (ex: We will giveaway masks to random fans thanks to
@yourcompany)
• Evergreen product giveaways integrated into TikTok content (ex: $100 gift card to 10 random fans, etc.)
• On-location/in-person random acts of kindness sponsored by your company (ex: We will give food to the
homeless, masks to frontline workers, etc. courtesy of @yourcompany)
• On-site guerilla marketing activations (ex: We will giveaway 10,000 masks co-branded with @yourcompany
at an NFL game, etc.)
• Co-branded influencer giveaways (ex: We will send 100+ masks to influencers, athletes, celebrities, etc. in
partnership with @yourcompany)

7. Sheriff@OutlawMasks.com
@outlawmasks
www.outlawmasks.com
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