This document discusses building trust in peer-to-peer networks using the example of BlaBlaCar, a ridesharing company. It introduces the D.R.E.A.M.S. framework for building trust, which stands for Declared, Rated, Engaged, Moderated, and Social. This framework involves users declaring their profile information, being rated by past riders, engaging frequently on the app, having their actions moderated, and connecting socially. Graphs show how BlaBlaCar has grown from transporting 3 million passengers in 2008 to over 10 million in 2013 as trust has increased among user categories from strangers to friends and family.

1. Building Trust
in a peer-to-peer network
Frederic MAZZELLA
Founder & CEO
@BlaBlaCar_FR

2. ALONE
80€
Cost of motoring
RIDESHARING
20€
20€
20€
20€

3. People Powered Travel
Travel
Search
Engine
Trusted
Community

4. A European phenomenon

5. A fast growing community
@BlaBlaCar_FR

6. A massive seat capacity
@BlaBlaCar_FR

7. A new transport network
@BlaBlaCar_FR

8. Making a difference
@BlaBlaCar_FR

9. WHY?

10. Context
+
_____________

11. Execution
?
Easy
Support
Trust
Previously only conveyed with
Quality & Branding in the former economy

12. HOW DO
WE BUILD
P2P TRUST?

13. D.R.E.A.M.S.
D.R.E.A.M.S.
The Trust Framework by
DECLARED
RATED
ENGAGED
MODERATED
SOCIAL
Lisa M
26 y.o.
ACTIVE

14. D
R
E
A
M
The Trust Framework by
DECLARED
S

15. D
R
E
A
The Trust Framework by
RATED
M
S

16. D
R
E
A
The Trust Framework by
ENGAGED
M
S

17. D
R
E
A
M
The Trust Framework by
Logged 1h ago
Response rate: 98%
ACTIVE
S

18. D
R
E
A
M
The Trust Framework by
MODERATED
S

19. D
R
E
A
The Trust Framework by
SOCIAL
M
S

20. Passengers transported
10M
3M
2007
2008
D . . AM .
2009
2010
2011
DR . AM .
2012
2013
DREAMS

21. Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
FRIENDS & FAMILY
2.2
3.5
3.6
3.8
4.7

22. TRUST LEVELS
Trust levels
STRANGERS
NEIGHBOURS
FACEBOOK CONTACTS
COLLEAGUES
2.2
3.5
3.6
3.8
4.7
FRIENDS & FAMILY
D.R.E.A.M.S. PROFILE
4.2

23. Going
Further

24. Sharing is BOOMING

25. Rachel
Botsman
Book
BeTrustman.com
Peers.org

26. Thanks!