Wheelz is proposing an electric scooter sharing service in London to address issues of pollution, traffic congestion, and stressful commutes. Users would be able to locate and unlock scooters using a smartphone app for £0.29 per minute. Wheelz would not own the vehicles but would partner with companies that own fleets and manage the placement of scooters, maintenance, charging, and insurance through their platform. Their plan is to launch initially with 125 scooters in 4 London boroughs and expand to more cities nationally and internationally over time.

1. Wheelz
A different urban mobility technology platform.
wheelz.co
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Wheelz
Problem
Pollution
& Air Quality
Traffic
Congestion
Stressful
Commuting
UK residents waste
1-2 years of their life
in traffic jams, and
the average London
speed is only 7.4mph.
Pollution and low air
quality in London
c a u s e s a r o u n d
10,000 early deaths
per year.
Studies show that
a n x i e t y &
unhappiness levels
rise after only 15
minutes of a journey.
2

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Wheelz
A fleet of electric scooters
available 24/7
State of the art vehicles
Find and unlock using any smartphone
Zero emission
Park anywhere
Affordable at £0.29 / min
B2C Solution
3

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Wheelz
Just like Uber, we will not
own the vehicles.
We connect players in the
market that own fleets and
allow them to put their
vehicles in our standardized
marketplace.
Vehicle Partners
4
There are several potential
partners in the market in
London:

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Wheelz
Vehicle are added to our platform
We develop the software and expand it to multiple UK cities
Consumers purchase minutes of the service
ɑ
ǻ
The Service
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Wheelz 5
We give the user full insurance and peace of mind
We will add more and more vehicles, leased from different suppliers
We maintain vehicles, charge & swap batteries

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Our Wheelz
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drives up to 28 miles per hour
charging is always on us
insurance coverage included in the price
Our business is vehicle agnostic, but will start with Askoll
mopeds, from the partners previously mentioned
safety helmets are included

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Wheelz
Consumer Needs
7
Km’s traveled
TransportationMode
% Trips
0 1.6 5 8 16 24 32+
60% 20% 10% 5%5%
eScooter
eBike
Local Public Transit (Subway, Bus, Light Rail) Regional Public Transit
(Train, Coach Bus)
Walk

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Entry Market (UK)
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21m full motorcycle license holders
With 3 million of them being in Londonǻ
24m EU visitors in the past 12 months
Any that hold a valid EU driving license are allowed to drive in
45m driving license holders
Anyone with a B license can drive a 50cc scooter with a CBT qualificationƞ

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Wheelz
Strategy
9
Hammersmith & Fulham
Kensington & Chelsea
Hackney
Islington
Stage 1:
125 Scooters
in 4 London boroughs

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Wheelz 10
Strategy
Next:
1,000 Scooters
in 11 London
boroughs
Westminster
Camden
City
Wandsworth Southwark
Lambeth
Tower Hamlets

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Wheelz 11
Strategy
Secure London
Market
Florence, Italy (early 2020)
Well-controlled city with lack of public transport.
Only electric vehicles are allowed in the centre; which
gives us a strong advantage.
Brighton, UK (late 2019)
Relatively wealthy, and not cycling-friendly. It also
receives a lot of tourism in the summer.
Continue to expand
nationally & internationally
2
1 3
4

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Wheelz 12
0.29 per minuteBase price
90 minutesAvg daily usage per scooter
347 daysAvailability (incl. downtime)
ǻ 1,000 scooters
+ 9 million per year
*for each large city
=
Available scooters
Business Model
We charge £0.24+VAT per minute.
£0.06 pays for the insurance
£0.08 paid to vehicle owners
£0.05 charge and maintenance
£0.05 is our platform profit

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Wheelz 13
Validation
+700
scooters
+4000
scooters
+1600
scooters
+3500
scooters
+3000
scooters

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Wheelz
Regulatory & Government Approval
14
Contacts @ government
departments
Transport lawyer approval
Creating barriers to entry
for competitors

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Potential Sponsorship
Santander sponsored 13,000 bicycles for £7 million per
year on a seven year deal.
Our sponsorship proposal is £1m per year for a three
year term, irrespective of volume.
Our sponsor will be first to market with a
revolutionising sharing scheme in the UK.
With our scooters, they will become the go-to brand for
forward-thinking initiatives.
15

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Wheelz Team
Luca Amaduzzi
Strategy
Startup founder & inventor, raised
investment on Dragon’s Den, ex-Sirius
Programme and Oxygen Accelerator.
Matteo Carcascio
Customer Operations
5+ years of experience as a consultant
for SMEs and startups, business
development and sales
Filiberto Cordone
Fleet Operations
5+ years of experience in the automotive
sector, experience managing and selling
fleets of vehicles
Grant Harvey Dudson
Marketing
6+ years of experience as Creative Director
conceiving award-winning campaigns for brands
like Ferrari, HP & Deezer
Fares K. Alaboud
Technology
PhD in Artificial Intelligence, startup founder &
software engineer, won several awards for
technical and entrepreneurial achievements
16
Alberto Garnier
Fundraising
4+ years of M&A, business development and
entrepreneurial experience. London Business
School MBA.

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Wheelz
Funding
17
£-5m
£0m
£5m
£10m
£15m
£20m
£25m
£30m
£-2m
£-1m
£0m
£1m
£2m
£3m
£4m
£5m
Y1 Y2 Y3 Y4 Y5
EBITDA Gross Revenue
Seed Capital Requirements - £1m

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Wheelz
Use of Funds
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We are seeking £1M in equity funding
Use of proceeds Comments Allocated funds
Salaries & Operations
Build a team in London including operations support, marketing, customer
service and top management.
£400K
Technology Development Build a dedicated development team in Slovenia and develop IT platform. £175K
Marketing
We plan a strong marketing campaign to raise awareness of our brand and
service
£225K
Rent Warehouse and office space for servicing and battery charging £100K
Contingency £100K
Total £1M
Our goals for the next 18 months are ambitious but achievable

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Financials
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FAQs
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Accreditations
21
@
Part of London Business School Incubator
Part of the Better Futures Program
& &
Entrepreneurs that are part of:
Part of the Business Growth Program
& &

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Conclusion
We can make cities greener,
more accessible and cheaper to explore
starting with London.
22

23. Wheelz
The UK’s First Zero Emission Scooter Sharing Scheme
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join us
ride@wheelz.co