WordPress and SEO were made to go together just like chocolate and peanut butter. With strategic marketing and planning, you can achieve your SEO and business lead goals. This presentation is an overview of essential things you need to understand today to optimize your site in compliance with current accepted best practices. For a version of the presentation which includes links to references and supportive information, visit http://charlestonpr.com/posts/2014-wordpress-seo-fundamentals/.
5. seo components
• A strong SEO strategy has three core components:
– links
– content
– social media
• What's become more pronounced in the last year is
the relationship between these elements.
• Best user experience, e.g. mobile compatibility is no
longer optional
Read more: 5 SEO Trends Every Entrepreneur Needs to Know for 2014
9. penguin – this bird can’t fly
• Debuted April 24, 2012
• Updated May 25, 2012
• rankings of websites
that violate Google’s
Webmaster Guidelines
• demote black‐hat SEO
tactics, e.g. link
schemes
Read Google’s Webmaster Guidelines: https://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
24. author, author
• Rich snippets
• Google Profile
– rel=”author” and
rel=”me”
• Best writer about this is
Joost de Valk aka Yoast
http://yoast.com/wordpress‐rel‐author‐
rel‐me/
Learn from Google: What are rich snippets?
https://support.google.com/webmasters/answer/99170?hl=en