The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
2014 National Workshop for State & Local Transportation Investment Advocates
1. The Transportation Investment Advocacy Center™ is a project of the American Road and Transportation Builders Association’s “Transportation Makes America
Work!” (TMAW) program and funded through voluntary contributions and sponsorships. To become a sponsor or to make a contribution, contact
ckramer@artba.org.
Agenda
8:30 a.m. – 8:45 a.m. Opening Remarks
ARTBA Chairman Doug Black
8:45 a.m. – 9:15 a.m. National Overview: Trends in States Transportation Investment Initiatives
Dr. Alison Premo Black, Senior Vice President & Chief Economist, ARTBA
9:15 a.m. – 10:15 a.m. Successful Campaigns: How We Did It
Session I—Ballot Initiatives
“Moving Arkansas Forward”
Craig Douglass, President, Craig Douglass Communications
10:15 a.m. – 10:45 a.m. “Using Research to Build Coalitions & Persuasively Make the Case”
Economic Analysis Tools/Preview of 2014 New Jersey Campaign
Research Project
o Dr. Alison Premo Black, Senior Vice President & Chief Economist, ARTBA
Bringing the Discussion to the “Kitchen Table” Level:
InfoGraphs and Packaging Economic & Statistical Information
o Matt Jeanneret, Senior Vice President of Communications & Marketing,
ARTBA
o Beth McGinn, Director of Public Affairs & New Media, ARTBA
10:45 a.m. – 11:00 a.m. Networking Break
11:00 a.m. – 12:30 p.m. Successful Campaigns: How We Did It
Session II—In the State Legislature
Pennsylvania 2013 Panel Discussion
Dennis M. Powell, Founder/President, Massey Powell
James Van Buren, President/Owner, JVB Enterprises
Jason W. Wagner, Managing Director, Pennsylvania Highway Information
Association
(Continued on back)
2. The Transportation Investment Advocacy Center™ is a project of the American Road and Transportation Builders Association’s “Transportation Makes America
Work!” (TMAW) program and funded through voluntary contributions and sponsorships. To become a sponsor or to make a contribution, contact
ckramer@artba.org.
12:35 noon – 1:30 p.m. Lunch with Speaker
“Making Transportation Investment a Top Priority for Your State Legislators”
Sen. Bruce Starr (R-Ore., 15th
District)
2014 President, National Council of State Legislators
1:35 p.m. – 3:00 p.m. Successful Campaigns: How We Did It
Session III—In the State Legislature
Virginia 2013 Panel
Jeffrey C. Southard, Executive Vice President, Virginia Transportation
Construction Alliance
Tucker Martin, J. Tucker Martin LLC
Whittington Clement, Partner, Hunton & Williams
3:00 p.m. – 3:45 p.m. “What Went Wrong & Lessons Learned”: The 2013 Atlanta Special District
Transportation Sales and Use Tax Ballot Initiative (2013)
Seth Millican, Director, Georgia Transportation Alliance
3:45 p.m. – 4:30 p.m. “Breaking Through the Media Clutter & Using Opinion Research to Shape Your
Campaign & Messaging—Including Current Techniques, Trends & Costs”
Panel Discussion:
John Undeland, Senior Vice President & Partner, Stratacomm
Tim Amsbary, Vice President, Ipsos Public Affairs
Margie Omero, Managing Director, Purple Strategies
4:30 p.m. – 5:15 p.m. “Transportation Public Private Partnerhips (P3s) 101”
Matt Girard, Senior Vice-President, U.S., the Plenary Group
5:15 p.m. – 5:30 p.m. “Transportation Investment Advocates Council” & Closing Remarks
William D. Toohey, Executive Vice President & Chief Operating Officer, ARTBA
6:00 p.m. – 7:30 p.m. TIAC Workshop/P3 Conference Networking Reception on Capitol Hill
The Transportation Investment Advocacy Center™ (TIAC) is a first-of-its-kind, dynamic education program and
internet-based information resource designed to help private citizens, legislators, organizations and businesses
successfully grow transportation infrastructure investment at the state and local levels through the legislative and
ballot initiative processes.