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Multimodal Funding & Advocacy 
PRO WALK PRO BIKE PRO PLACE 
WEDNESDAY SEPTEMBER 10
Stronger Together
Topics 
Funding sources for walking and biking 
Targeting voters to win ballot campaigns 
Building coalitions and political power 
Discussion
Why are you here? 
Public health – leveraging funding sources 
Complete Streets – funding partners; framing 
Removing an expressway 
Funding projects in small cities 
Inform agencies about available funding 
Dedicated funding through collaboration 
Creative collaborations for funding 
Public private partnerships
Funding sources for walking, biking, & transit 
DARREN FLUSCHE 
POLICY DIRECTOR 
LEAGUE OF AMERICAN BICYCLISTS 
ADVOCACY ADVANCE
Advocacy Advance Partnership
Themes 
•Design & infrastructure 
•Knowledge gaps 
•Political will to design & build for bike/transit 
•Bottom Line: Feeling of scarcity
Stronger Together 
•Programs (Federal Funding) 
•Policies 
•Partnerships (Multimodal Ballot Measures) 
http://bit.ly/FirstMileLastMile
Programs
Pedestrian Facilities and Transit 
Eligible FTA Programs for Pedestrian Access: 
» Urbanized Area Formula Grants (5307) 
» Fixed Guideway Capital Investment Grants ("New Starts") (5309) 
» Bus and Bus Facilities Formula Grants (5339) 
» Enhanced Mobility of Seniors and Individuals with Disabilities (5310) 
» Formula Grants for Rural Access (5311)
Bike Access to Transit 
Eligible FTA Programs for Bike Lanes: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
Bike Parking at and on Transit 
Eligible FTA Programs for Bike Parking: 
» Urbanized Area Formula Grants (5307) 
» Fixed Guideway Capital Investment Grants ("New Starts") (5309) 
» Bus and Bus Facilities Formula Grants (5339) 
» Formula Grants for Rural Access (5311)
Bikes on Buses 
Eligible FTA Programs for Bikes on Buses: 
» Urbanized Area Formula Grants (5307) 
» Fixed Guideway Capital Investment Grants ("New Starts") (5309) 
» Bus and Bus Facilities Formula Grants (5339) 
» Enhanced Mobility of Seniors and Individuals with Disabilities (5310) 
» Formula Grants for Rural Access (5311)
Roll-on Accommodations 
Eligible FTA Programs for Roll-on Accommodations: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
Bikeshare 
FTA Bikeshare Eligibility 
•Yes: bike share docks, equipment, and other infrastructure and amenities capital costs 
•No: purchase bicycles, operational costs, system startup costs 
Definition: bicycles not = public transportation 
Eligible FTA Programs for Bike Share: » Urbanized Area Formula Grants (5307) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311) 
http://www.fta.dot.gov/documents/Informal_ Q_and_As_Final_6-14-12.pdf
Policies
Ladders of Opportunity 
•Prioritize transportation equity, social sustainability 
•Increase access and opportunity for all users 
•Remove barriers (physical & functional) 
•Address environmental justice
Pedestrian and Bicycle Catchment Area 
“Pedestrian improvements located within one-half mile & bicycle improvements located within three miles of a public transportation stop or station shall have a de facto physical and functional relationship to public transportation”
Benefit/ Cost Calculation 
•Old: Disincentive for “superfluous” elements 
New: New and Small Starts Evaluation and Rating Process Final Policy Guidance: "Bicycle and Pedestrian Improvements – All costs of this line item may be removed from the New Starts cost effectiveness calculation."
Flexibility/Transferring to FTA 
“Once transferred to FTA for a public transportation purpose, these ‘flexible’ funds are administered as FTA funds and take on all the eligibility and requirements of the FTA program to which they are transferred” 
Pittsburgh, whose bus fleet now has a bike rack on every bus, flexed FHWA funds to FTA to pay for the racks.
Lower Local Match in FTA
Partnerships
Demand for Multimodal Options 
•70% of millennials use more than one transportation option to get to a destination a few times a week or more (Source: APTA) 
•71% of older households want to live within walking distance of transit (Source: Reconnecting America) 
Credit: Richard Masoner 
Credit: noise64
Biking to Transit on the Rise 
Bicycle-Transit Integration in the United States, 2001-2009, Journal of Public Transportation 2013
Influencing the Planning Process 
Agency Staff 
•Understand the flexibility in federal policy 
•Focus on integrating ped/bike into current projects 
•Identify high-demand, high- risk access locations 
•Walk/Bike Audits 
•Develop a multi-modal transpo plan 
Advocates/Community 
•Get to know your transit planning staff 
•Engage in planning process early and stay with it 
•Identify priorities 
•Walk/Bike Audits 
•Build public and political support for bike/ped/transit integration 
•Get Out the Vote!
Winning Multimodal Ballot Measures 
•More pressure on localities to raise revenue for local/regional priorities 
•Broad multimodal coalitions, including Bike/Ped, can make the difference
Winning ballot campaigns 
CECE GRANT 
EXECUTIVE DIRECTOR 
AMERICANS FOR TRANSIT
We Are 
Americans for Transit’s mission is to create, strengthen and unite grassroots transit rider groups. 
Build a nation-wide coalition of grassroots transit rider organizations. 
Provide on the ground support for local transit campaigns.
Waiting For Superman 
SAFETEA-LU passed in 2005 
For 10 years, we’ve Been Waiting For Congress 
What We Got was MAP-21
Sad State of Affairs 
Loss Dedicated Funding for Important Programs 
No Transit Operating Assistance 
No Transit Parity 
Stripped Bike/Ped funding
Local Efforts/Local Funding 
Pushing Agencies/DOT for Change 
Advocates on Planning/ Agency Boards 
Local Ballot Initiatives
GETTING THE “W” 
Transit and Bike/Ped have won an impressive string of victories 
But we’ve also lost some close contests 
Need to more strategically identify and engage potential transit supporters 
Turn out base for GOTV
Current Targeting Techniques 
Target Democratic Districts 
Walk Urban Precincts 
Maybe have a phone list from last campaign 
Pass out Flyers at Farmers Market & Bus Stops 
Cross fingers & hope
Modeling & Microtargeting 
•NEW TOOL PROVIDE CAMPAIGNS WITH PROVEN METHODOLOGIES TO INCREASE VOTER TURNOUT 
•DATA DRIVEN TOOLS & TACTICS 
•MAKES YOU MORE EFFECTIVE AT IDENTIFYING YOUR SUPPORTERS 
•AND MORE EFFICIENT AT TURNING OUT YOUR BASE
We Ride, We Vote 
Create a National Database of Transit and Bike Supporters 
Target and turn out Transit Voters (Like Soccer moms, Gun owners) 
Can be used for other electoral campaigns
GQR - National Phone Survey of 10,000 Households 
Primary Mode of Transportation? 
What Would Make You Willing to Use Transit? 
Would You be Willing to Support Tax Increase, or Pro-Transit Candidate?
National Transit/Bike Model 
Matched survey results back to Catalist voter file 
Leveraged consumer and voter variables to build model 
Probability Scored from 1-100)
Pennsylvania- Riders
Georgia- Supporters
Atlanta- Zip Codes
Keep in Touch 
CECE GRANT 
CECE@AMERICANSFORTRANSIT.ORG 
WEBSITE: WWW.AMERICANSFORTRANSIT.ORG 
LIKE US ON FACEBOOK: AMERICANS FOR TRANSIT 
FOLLOW US ON TWITTER: @A4TRANSIT
Building coalitions & political power 
BRIGHID O’KEANE 
DEPUTY/ADVOCACY DIRECTOR 
ALLIANCE FOR BIKING & WALKING 
ADVOCACY ADVANCE
Pittsburgh: 3 Years as a Model 
•$6.3M public funding 
•We Bike. We Walk. We Vote. Campaign 
•Appointment to SPC board 
•Better Bikeways 
•Green Lane 2.0
What we know: 
Nobody is going to win for sustainable transportation alone.
B Together Coalition 
•Prioritizes transit-oriented development (Transform) 
•Restores cuts made in bus service (AC Transit) 
•Increases funding for fixing potholes (Oakland) 
•Provides bus pass for low-income students (Genesis) 
•Relieves congestion at key bottlenecks (suburban cities such as Union City, Pleasanton) 
•Creates good jobs, union jobs (building trades, ATU)
Why Multimodal Matters 
•In California, every vote counts 
•More groups involved, more votes 
•Coalition activities: 
–campaign materials 
–fundraise 
–prioritizing where money is spent 
–partnering on outreach
Seattle: Sound Transit 2 
As a result: real planning and dollars
Columbia, SC 
If at first you don’t succeed…try, try again
•Inclusive planning process 
•Build alliances 
•Innovative funding 
•Describe the benefits for everybody 
•Agency-advocacy collaboration 
•Accountability 
•Don’t forget the grassroots
Building United Political Power 
•Know who makes the decision 
•Show officials what the people want 
•Get on the campaign committee 
•Again, don’t forget the grassroots
•Get out the vote 
•Get a sense of your base 
•Candidate surveys and forums 
•Personalize the issue 
•Be at the table to write polling questions
•C3 vs. C4 
•Find inside champion(s) 
•Create outside support 
•Help staff, build trust 
•Start with praise 
•Many voices
Accountability… Goal 
What do politicians usually most want? 
If you don’t do _________ you will feel the impacts and/or not win your next election
Reports and Webinars 
•Navigating MAP-21 
•Federal transit funding 
•State funding sources 
•State Transportation Improvement Programs 
•Funding innovative facilities 
•Ballot measures 
•Advocacy campaign plans 
•Sep 23: Public-private partnerships 
•Oct 21: MAP-21 2.0 
•Nov 18: Health funding 
•Dec 16: Maintenance funding
“Big Ideas” Grants 
•3 grants 
•$10,000 each 
•Apply by October 17 
•Rapid Response Grants still available 
Priority areas: 
–Equity 
–Safety / Vision Zero 
–Health / walkability 
–Innovative state and local funding
Contact Us! 
Darren Flusche 
Policy Director 
League of American Bicyclists 
Darren@AdvocacyAdvance.org 
Brighid O’Keane 
Deputy / Advocacy Director 
Alliance for Biking & Walking 
Brighid@AdvocacyAdvance.org 
Christy Kwan 
Outreach Coordinator 
Alliance for Biking & Walking 
Christy@AdvocacyAdvance.org 
Ken McLeod 
Legal Specialist 
League of American Bicyclists 
Ken@AdvocacyAdvance.org 
www.AdvocacyAdvance.org
Public Allies 
Influencers 
Decision maker

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Stronger Together: Multimodal Funding and Advocacy

  • 1. Multimodal Funding & Advocacy PRO WALK PRO BIKE PRO PLACE WEDNESDAY SEPTEMBER 10
  • 3. Topics Funding sources for walking and biking Targeting voters to win ballot campaigns Building coalitions and political power Discussion
  • 4. Why are you here? Public health – leveraging funding sources Complete Streets – funding partners; framing Removing an expressway Funding projects in small cities Inform agencies about available funding Dedicated funding through collaboration Creative collaborations for funding Public private partnerships
  • 5. Funding sources for walking, biking, & transit DARREN FLUSCHE POLICY DIRECTOR LEAGUE OF AMERICAN BICYCLISTS ADVOCACY ADVANCE
  • 7.
  • 8. Themes •Design & infrastructure •Knowledge gaps •Political will to design & build for bike/transit •Bottom Line: Feeling of scarcity
  • 9. Stronger Together •Programs (Federal Funding) •Policies •Partnerships (Multimodal Ballot Measures) http://bit.ly/FirstMileLastMile
  • 11.
  • 12. Pedestrian Facilities and Transit Eligible FTA Programs for Pedestrian Access: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
  • 13. Bike Access to Transit Eligible FTA Programs for Bike Lanes: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
  • 14. Bike Parking at and on Transit Eligible FTA Programs for Bike Parking: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Formula Grants for Rural Access (5311)
  • 15. Bikes on Buses Eligible FTA Programs for Bikes on Buses: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
  • 16. Roll-on Accommodations Eligible FTA Programs for Roll-on Accommodations: » Urbanized Area Formula Grants (5307) » Fixed Guideway Capital Investment Grants ("New Starts") (5309) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311)
  • 17. Bikeshare FTA Bikeshare Eligibility •Yes: bike share docks, equipment, and other infrastructure and amenities capital costs •No: purchase bicycles, operational costs, system startup costs Definition: bicycles not = public transportation Eligible FTA Programs for Bike Share: » Urbanized Area Formula Grants (5307) » Bus and Bus Facilities Formula Grants (5339) » Enhanced Mobility of Seniors and Individuals with Disabilities (5310) » Formula Grants for Rural Access (5311) http://www.fta.dot.gov/documents/Informal_ Q_and_As_Final_6-14-12.pdf
  • 19. Ladders of Opportunity •Prioritize transportation equity, social sustainability •Increase access and opportunity for all users •Remove barriers (physical & functional) •Address environmental justice
  • 20. Pedestrian and Bicycle Catchment Area “Pedestrian improvements located within one-half mile & bicycle improvements located within three miles of a public transportation stop or station shall have a de facto physical and functional relationship to public transportation”
  • 21. Benefit/ Cost Calculation •Old: Disincentive for “superfluous” elements New: New and Small Starts Evaluation and Rating Process Final Policy Guidance: "Bicycle and Pedestrian Improvements – All costs of this line item may be removed from the New Starts cost effectiveness calculation."
  • 22. Flexibility/Transferring to FTA “Once transferred to FTA for a public transportation purpose, these ‘flexible’ funds are administered as FTA funds and take on all the eligibility and requirements of the FTA program to which they are transferred” Pittsburgh, whose bus fleet now has a bike rack on every bus, flexed FHWA funds to FTA to pay for the racks.
  • 25. Demand for Multimodal Options •70% of millennials use more than one transportation option to get to a destination a few times a week or more (Source: APTA) •71% of older households want to live within walking distance of transit (Source: Reconnecting America) Credit: Richard Masoner Credit: noise64
  • 26. Biking to Transit on the Rise Bicycle-Transit Integration in the United States, 2001-2009, Journal of Public Transportation 2013
  • 27. Influencing the Planning Process Agency Staff •Understand the flexibility in federal policy •Focus on integrating ped/bike into current projects •Identify high-demand, high- risk access locations •Walk/Bike Audits •Develop a multi-modal transpo plan Advocates/Community •Get to know your transit planning staff •Engage in planning process early and stay with it •Identify priorities •Walk/Bike Audits •Build public and political support for bike/ped/transit integration •Get Out the Vote!
  • 28. Winning Multimodal Ballot Measures •More pressure on localities to raise revenue for local/regional priorities •Broad multimodal coalitions, including Bike/Ped, can make the difference
  • 29. Winning ballot campaigns CECE GRANT EXECUTIVE DIRECTOR AMERICANS FOR TRANSIT
  • 30. We Are Americans for Transit’s mission is to create, strengthen and unite grassroots transit rider groups. Build a nation-wide coalition of grassroots transit rider organizations. Provide on the ground support for local transit campaigns.
  • 31. Waiting For Superman SAFETEA-LU passed in 2005 For 10 years, we’ve Been Waiting For Congress What We Got was MAP-21
  • 32. Sad State of Affairs Loss Dedicated Funding for Important Programs No Transit Operating Assistance No Transit Parity Stripped Bike/Ped funding
  • 33. Local Efforts/Local Funding Pushing Agencies/DOT for Change Advocates on Planning/ Agency Boards Local Ballot Initiatives
  • 34. GETTING THE “W” Transit and Bike/Ped have won an impressive string of victories But we’ve also lost some close contests Need to more strategically identify and engage potential transit supporters Turn out base for GOTV
  • 35. Current Targeting Techniques Target Democratic Districts Walk Urban Precincts Maybe have a phone list from last campaign Pass out Flyers at Farmers Market & Bus Stops Cross fingers & hope
  • 36. Modeling & Microtargeting •NEW TOOL PROVIDE CAMPAIGNS WITH PROVEN METHODOLOGIES TO INCREASE VOTER TURNOUT •DATA DRIVEN TOOLS & TACTICS •MAKES YOU MORE EFFECTIVE AT IDENTIFYING YOUR SUPPORTERS •AND MORE EFFICIENT AT TURNING OUT YOUR BASE
  • 37. We Ride, We Vote Create a National Database of Transit and Bike Supporters Target and turn out Transit Voters (Like Soccer moms, Gun owners) Can be used for other electoral campaigns
  • 38. GQR - National Phone Survey of 10,000 Households Primary Mode of Transportation? What Would Make You Willing to Use Transit? Would You be Willing to Support Tax Increase, or Pro-Transit Candidate?
  • 39. National Transit/Bike Model Matched survey results back to Catalist voter file Leveraged consumer and voter variables to build model Probability Scored from 1-100)
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  • 45. Keep in Touch CECE GRANT CECE@AMERICANSFORTRANSIT.ORG WEBSITE: WWW.AMERICANSFORTRANSIT.ORG LIKE US ON FACEBOOK: AMERICANS FOR TRANSIT FOLLOW US ON TWITTER: @A4TRANSIT
  • 46. Building coalitions & political power BRIGHID O’KEANE DEPUTY/ADVOCACY DIRECTOR ALLIANCE FOR BIKING & WALKING ADVOCACY ADVANCE
  • 47. Pittsburgh: 3 Years as a Model •$6.3M public funding •We Bike. We Walk. We Vote. Campaign •Appointment to SPC board •Better Bikeways •Green Lane 2.0
  • 48. What we know: Nobody is going to win for sustainable transportation alone.
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  • 52. B Together Coalition •Prioritizes transit-oriented development (Transform) •Restores cuts made in bus service (AC Transit) •Increases funding for fixing potholes (Oakland) •Provides bus pass for low-income students (Genesis) •Relieves congestion at key bottlenecks (suburban cities such as Union City, Pleasanton) •Creates good jobs, union jobs (building trades, ATU)
  • 53. Why Multimodal Matters •In California, every vote counts •More groups involved, more votes •Coalition activities: –campaign materials –fundraise –prioritizing where money is spent –partnering on outreach
  • 54. Seattle: Sound Transit 2 As a result: real planning and dollars
  • 55. Columbia, SC If at first you don’t succeed…try, try again
  • 56. •Inclusive planning process •Build alliances •Innovative funding •Describe the benefits for everybody •Agency-advocacy collaboration •Accountability •Don’t forget the grassroots
  • 57. Building United Political Power •Know who makes the decision •Show officials what the people want •Get on the campaign committee •Again, don’t forget the grassroots
  • 58. •Get out the vote •Get a sense of your base •Candidate surveys and forums •Personalize the issue •Be at the table to write polling questions
  • 59. •C3 vs. C4 •Find inside champion(s) •Create outside support •Help staff, build trust •Start with praise •Many voices
  • 60. Accountability… Goal What do politicians usually most want? If you don’t do _________ you will feel the impacts and/or not win your next election
  • 61. Reports and Webinars •Navigating MAP-21 •Federal transit funding •State funding sources •State Transportation Improvement Programs •Funding innovative facilities •Ballot measures •Advocacy campaign plans •Sep 23: Public-private partnerships •Oct 21: MAP-21 2.0 •Nov 18: Health funding •Dec 16: Maintenance funding
  • 62. “Big Ideas” Grants •3 grants •$10,000 each •Apply by October 17 •Rapid Response Grants still available Priority areas: –Equity –Safety / Vision Zero –Health / walkability –Innovative state and local funding
  • 63. Contact Us! Darren Flusche Policy Director League of American Bicyclists Darren@AdvocacyAdvance.org Brighid O’Keane Deputy / Advocacy Director Alliance for Biking & Walking Brighid@AdvocacyAdvance.org Christy Kwan Outreach Coordinator Alliance for Biking & Walking Christy@AdvocacyAdvance.org Ken McLeod Legal Specialist League of American Bicyclists Ken@AdvocacyAdvance.org www.AdvocacyAdvance.org
  • 64. Public Allies Influencers Decision maker