Key Takeaways from the MITX Mobile Summit on April 24th, 2014. Big thank you to our 2014 Mobile Summit Sponsors: Cantina Opera Mediaworks Yottaa We are well beyond anointing 2014 as yet another "Year of Mobile." Mobile is firmly entrenched in our work and everyday lives - and it's no longer about what handheld device we use, it is now a mindset and a way of life. The change from mobile as device to mobile as a behavior changes the game for marketers. Combined with the fact that smartphones and tablets have become deeply ingrained in our daily lives and mobile internet browsing is on the cusp of surpassing desktop consumption, the idea of engaging your audience anywhere and everywhere is now playing an integral role in shaping product and marketing plans. This year's mobile summit will explore the various challenges and implications of these developments for marketers. You'll hear examples of the creative and innovative tactics marketers are using to successfully ride the wave of mobile. We'll focus on areas such as responsiveness, mobile media, context, mobile payments and more with an eye towards the future as mobile technology continues to evolve through the increased adoption of wearables, location-based services & other innovations. Speakers from the following companies participated in the 2014 MITX Mobile Summit: Forrester Research Crashlytics at Twitter Apperian Boston Celtics Opera Mediaworks Mediahub/Mullen DigitasLBi Mobext Assembly Nexage Adelphic Mobile VivaKi ReadWrite Constant Contact Skyhook Wireless Cantina GetGlorious Bluetrain.io Yottaa Fiksu Dunkin' Brands Karmaloop Rue La La Leaf PayPal Media Network Loop LevelUp Alex & Ani

1. #MITXMobile
2014 Mobile Summit
“The Mobile Future”
April 24th, 2014

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4. Keynote: The Mobile Mind
Shift
Josh Bernoff, Forrester Research
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5. Engineering Emotions:
How Crashlytics Became
One of the Fastest Growing
Mobile Companies
Wayne Chang, Crashlytics at Twitter
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6. Key Steps to Transforming
the Workplace with Mobility
Alan Murray, Apperian
Luigi Sorbara, Boston Celtics
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7. Lean Back: Mobile as a
Branding Medium
Moderator: Hannah Magee, Opera
Mediaworks
Speakers: Kazi Ahmed,
Mediahub/Mullen
Jonathan Tatlow, DigitasLBi
Phuc Truong, Mobext
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8. Programmatic
Moderator: Michael Nicholas,
Assembly
Speakers: Ernie Cormier, Nexage
Michael Collins, Adelphic Mobile
Jason Pope, VivaKi
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9. Mobile Device Context
Moderator: Dan Rowinski, ReadWrite
Speakers: Andy Miller, Constant
Contact
Jeff Glass, Skyhook Wireless
Jennifer Lum, Adelphic Mobile
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10. Overcoming the Challenges
of Responsive Design:
Performance Counts
Moderator: George White, Cantina
Speakers: Brian Kalma, GetGlorious
Kit Sirota, Bluetrain.io
Ari Weil, Yottaa
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11. The Strategic Role of the
App in Lifecycle
Engagement
Moderator: Steve Bagdasarian, Fiksu
Speakers: Kevin Vine, Dunkin' Brands
Feng Chang, Karmaloop
Gabriella Buerman, Rue La La
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12. Mobile Payment Showcase
Sebastian Castro, Leaf
David Chang, PayPal Media Network
Will Graylin, Loop
Nick Herbold, LevelUp
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13. Fireside Chat with Alex & Ani
Moderator: Brett Leary, DigitasLBi
Speaker: Chad Westleigh, Alex & Ani
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