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Individual	
  Stewardship	
  Plans	
  
Lynne	
  M.	
  Wester	
  	
  
@donorguru	
  
Involvement	
  vs.	
  Commitment	
  
	
  
The	
  Setup	
  is	
  Key	
  
•  Who	
  will	
  manage	
  the	
  por?olio	
  
•  How	
  will	
  communicaBon	
  be	
  
delivered?	
  
•  What	
  are	
  the	
  basics?	
  
•  What	
  is	
  the	
  ROI	
  of	
  the	
  effort?	
  
Survey	
  Says…	
  
If	
  you	
  can	
  have	
  more	
  than	
  25… 	
  	
  
First	
  Step…	
  
Second	
  Step	
  
•  Complete	
  giving	
  history	
  
•  Preferences,	
  don’t	
  step	
  in	
  it!	
  
– Names	
  
– SeaBng	
  
– Flowers	
  
– Children	
  
– Ex-­‐	
  spouses	
  
•  Event	
  informaBon	
  
Other	
  InformaBon	
  to	
  Include	
  
	
  
•  Looking	
  Ahead	
  	
  
•  GiW	
  Agreement	
  Requirements	
  
•  Most	
  Recent	
  Efforts	
  
•  Gleaning	
  from	
  contact	
  reports	
  
•  Important	
  Dates	
  and	
  Names	
  
– Birthday	
  
– Anniversary	
  
Strategic	
  Habits	
  
•  Create	
  a	
  system	
  that	
  is	
  invisible	
  
•  Good	
  content	
  wins	
  the	
  day	
  
•  Basic	
  informa7on/Donor	
  Background	
  
•  Set	
  a	
  goal	
  and	
  a	
  7me	
  limit	
  
•  Ac7on	
  Planning	
  
•  Build	
  a	
  rou7ne	
  and	
  measure	
  success	
  
The	
  Promise…	
  
Format? 	
  	
  
•  Checklist?	
  
•  Spreadsheet?	
  
•  NarraBve?	
  
•  Calendar?	
  
•  Form?	
  
The	
  Right	
  Fit	
  
•  Ensuring	
  Seamless	
  Delivery	
  
•  Under	
  promise/Over	
  deliver	
  
•  How	
  many	
  is	
  manageable?	
  
•  Who	
  helps?	
  
•  How	
  to	
  implement	
  
Ques7ons?	
  Comments	
  
•  Lynne	
  Wester	
  
•  lynne@donorrelaBonsguru.com	
  
•  www.donorrelaBonsguru.com	
  
•  Friend	
  me	
  on	
  Facebook	
  
•  Follow	
  me	
  on	
  Twi]er	
  @donorguru	
  

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2014 individualstewardshipcaseiii

  • 1. Individual  Stewardship  Plans   Lynne  M.  Wester     @donorguru  
  • 3. The  Setup  is  Key   •  Who  will  manage  the  por?olio   •  How  will  communicaBon  be   delivered?   •  What  are  the  basics?   •  What  is  the  ROI  of  the  effort?  
  • 5. If  you  can  have  more  than  25…    
  • 7. Second  Step   •  Complete  giving  history   •  Preferences,  don’t  step  in  it!   – Names   – SeaBng   – Flowers   – Children   – Ex-­‐  spouses   •  Event  informaBon  
  • 8. Other  InformaBon  to  Include     •  Looking  Ahead     •  GiW  Agreement  Requirements   •  Most  Recent  Efforts   •  Gleaning  from  contact  reports   •  Important  Dates  and  Names   – Birthday   – Anniversary  
  • 9. Strategic  Habits   •  Create  a  system  that  is  invisible   •  Good  content  wins  the  day   •  Basic  informa7on/Donor  Background   •  Set  a  goal  and  a  7me  limit   •  Ac7on  Planning   •  Build  a  rou7ne  and  measure  success  
  • 11. Format?     •  Checklist?   •  Spreadsheet?   •  NarraBve?   •  Calendar?   •  Form?  
  • 12.
  • 13.
  • 14.
  • 15. The  Right  Fit   •  Ensuring  Seamless  Delivery   •  Under  promise/Over  deliver   •  How  many  is  manageable?   •  Who  helps?   •  How  to  implement  
  • 16. Ques7ons?  Comments   •  Lynne  Wester   •  lynne@donorrelaBonsguru.com   •  www.donorrelaBonsguru.com   •  Friend  me  on  Facebook   •  Follow  me  on  Twi]er  @donorguru