2014 Ecommerce Benchmark Report

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5 likes•4,901 views

Janessa Lantz

What your best customers are worth, why repeat purchases are changing the game and how your growth compares.

Just how good are your very
best customers?
Ecommerce marketers often focus on acquiring new
customers at a very low cost. This focus can obscure the
bigger picture: acquiring the most proﬁtable customers.
So, just how proﬁtable are your best customers?

The top 1% of your customers
spend 5x more per order
than average.

The top 1% spend as much as
the bottom 50% put together.

The top 1% spend 30x
more than the
average customer.

How good are ecommerce stores
at turning ﬁrst-time customers
into repeat buyers?
Repeat revenue is preferable to revenue from new customers,
hands down. Existing customers are cheaper to market to and
the revenue is more predictable. So, how good are online
stores at getting customers back?

The typical online stores gets
43% of revenue from
Repeat purchases.

How fast do ecommerce
companies grow?
And the million dollar question, how does my revenue growth
compare to others in the industry?

Click here for the full 12-page
Ecommerce Benchmark Report

About RJMetrics
RJMetrics is the best tool for running a data-driven online business.

About This Study
We combed through the massive data sets of our clients, hundreds of the successful
online retailers on the planet, to bring you insights on industry-wide trends in
ecommerce.

The Benchmark of Ecommerce solution is an in depth review of 12 popular e-commerce solutions and frameworks. In the Java family, Hybris, Intershop, Websphere and ATG are reviewed. For the PHP one: Magento, Prestashop, Drupal Commerce, Oxid eShop, Virtuemart, RBS Change, Opencart & Zen cart. For all the solutions, their global philosophy, strategy and technical strengths / weaknesses are browsed and analyzed. Each solution is also ranked on 24 technical KPIs. This 180+ pages study is now brought to you, free of charge, by NBS System. (The global summary table can be found here: http://www.nbs-system.com/wp-content/uploads/Global%20rating%20table.html) To date, the V1 of the study gathered 15000+ readers and V2 counts already 22000+ readers. It is said by our readers to be the most complete and comprehensive resource about ecommerce solutions to date. We will update this work to V3 during 2014, including 4 to 5 more solutions. Note also that this study is available in Spanish and French. We are publishing the study in our Lab section: http://www.nbs-system.co.uk/blog/benchmark-of-e-commerce-solutions.html

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2014 Ecommerce Benchmark Report

1. H I G H L I G H T S F R O M T H E

2. Just how good are your very best customers? Ecommerce marketers often focus on acquiring new customers at a very low cost. This focus can obscure the bigger picture: acquiring the most proﬁtable customers. So, just how proﬁtable are your best customers?

3. The top 1% of your customers spend 5x more per order than average.

4. The top 1% spend as much as the bottom 50% put together.

5. The top 1% spend 30x more than the average customer.

6. How good are ecommerce stores at turning ﬁrst-time customers into repeat buyers? Repeat revenue is preferable to revenue from new customers, hands down. Existing customers are cheaper to market to and the revenue is more predictable. So, how good are online stores at getting customers back?

7. The typical online stores gets 43% of revenue from Repeat purchases.

8. How fast do ecommerce companies grow? And the million dollar question, how does my revenue growth compare to others in the industry?

9. The ﬁrst million takes the longest.

10. Click here for the full 12-page Ecommerce Benchmark Report

11. About RJMetrics RJMetrics is the best tool for running a data-driven online business. About This Study We combed through the massive data sets of our clients, hundreds of the successful online retailers on the planet, to bring you insights on industry-wide trends in ecommerce.

2014 Ecommerce Benchmark Report

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