The document discusses how to make money by creating and selling modules on Appcelerator's open marketplace. It describes what modules are (extensions that add functionality to mobile apps), provides statistics on the marketplace's size and growth, and gives examples of top-selling modules. It then explains how to create a module, market it on the marketplace, use it to promote a company or apps, wrap existing APIs into modules, and monetize apps with advertising modules. The document advises thinking about features, pricing, categorization, and support when setting up a module on the marketplace.
Codestrong 2012 breakout session introduction to mobile web and best practices
Codestrong 2012 breakout session making money on appcelerator's marketplace
1. How to Make Money with
Appcelerator’s Open
Marketplace
Stephen Feloney
Director, Product Management– Titanium & Marketplace/Modules
sfeloney@appcelerator.com
3. Agenda
• What is the Marketplace?
• What are modules?
• Marketplace Today
• How do add modules to
an application?
• How to make money?
4. What is the Marketplace
The marketplace is our online
site where developers can
find, purchase, and download
modules to add additional
capabilities to the mobile
applications they are
developing
5. What is the Marketplace
Build The marketplace extends the Titanium
development platform to help you:
Connect
• Speed up development
• Enhance application functionality
Test
• Ensure the quality of your apps
• Easily manage data
Manage • Increase app usage
Analyze
6. What are modules?
Modules are extensions that are
added to mobile applications to
enhance and embed functionality.
They can be related to
• UI
• OS API extensions
• Wrappers for ISV products
7. Over 300 modules
Marketplace Today
15 new modules every month
41,000+ registered developers
3,500 new users every month
6,500 active users every week
9. Why are they top?
• Found a need that 1000s have
• They work as advertised
• Provide proper documentation
• They are supported
Urban Airship | PSPDFKit | Forged UI
11. Create A Module
• Find a feature that developers
need and build it
• Make 10s of thousands of dollars
a year with the right module
• The more complex the
problem, the more money you can
make
12. Market Your Company
• Provide modules that are:
• Free or at low cost
• High quality
Consulting & App Dev
• Value we can offer :
• Brand recognition in the
community
• Exposure to over 360,000
developers
Design & Dev Services
To succeed you must provide a great
web experience
13.
14. Wrap Your APIs
• Have an API for IOS &/or Android?
• Create Module to wrap the APIs
• Reach 360,000+ developers
15. Monetize Your Apps
• Appcelerator has over 10 in-app
advertising modules to help you
make money
• With ads you can bring in
recurring revenue from your app
• Next steps:
• Identify the optimal channel
• Identify the type of ad
• Download the module
18. Add new product
• Select sell
• Add new product
• Name and tag your module
• Upload:
• Module
• Screen shots
• Documentation
• Videos
19. Features and Benefits
Adding features and benefits:
• Helps users understand
your added value
• Helps Appcelerator
advertise your module
• If you can’t say what value
you bring, why would
people use it?
20.
21. Categorize
Tips for optimized categorization:
• Provide a meaningful title
Search
• Group the module in the
correct category at publishing
• Don’t forget to add keywords
• Create a brand with author
consistency
22. Pricing
Think about the following when
pricing your module:
• Target users
• How much are they willing
to pay
• How large of a market?
• How long would it take a to
reproduce the module?
• What’s the demand?
• You get 70% of all sales of
your module
23. Easy as 1-2-3
Reuben Fonseca
Founder of 0x82 “The easiest money I’ve
Modules in the marketplace:
TestFlight
ever made has come from
DropBox
ShareKit 2.0 publishing my Titanium
KeyChian
iOS5 Twitter Framework
Webserver HTTP code in the Marketplace”
25. • Open Source Section
Roadmap
• Promote developers/partners
• One Marketplace for Titanium
• Appcelerator Cloud Services
• Node.ACS
• MORE INFO: Today session
at 5:00pm “Building Your
Own Cloud Services”
• Alloy Widgets
• 4pm Today “Alloy (MVC App
Framework Overview)
26. • How long does it take to get a
FAQs module approved once submitted for
publication?
• Do I need to support my module?
• How do I know if someone else is
writing the same module?
• Does Appcelerator help market my
module?