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Тим Кэмпбелл. Современный молодой предприниматель и социально ответственный бизнес
This document discusses generational trends in technology use and entrepreneurship among Generation Y and Generation Z. Some key points: - Gen Y is highly connected via social media, with 95% on social networks and 40% visiting Facebook 10+ times daily. They are also less loyal to employers. - Gen Z ("digital natives") spends significant time with screens, averaging over 1 hour of TV/devices per day under age 1. They are exposed to many advertisements. - Both generations show a preference for purchasing and multitasking with media over outdoor activities. Gen Z would rather spend money than do other activities. - Social enterprises contribute billions to the UK economy, with most having female leadership and divers
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Тим Кэмпбелл. Современный молодой предприниматель и социально ответственный бизнес
- 1. MIND YOUR PS& QS! Tim Campbell @tc_mbe
- 2. Who are the… NEWENTREPRENEURS ?
- 3. Generation Y The Internet Generation
- 4. • 95% aremembers of a social network
- 5. • 40% visitfacebook at least 10 times a day
- 6. • 38% ofstudents cant go more than 10 minutes without checking their digital device
- 7. • 65% GenY researches the next model for their current product... • ...immediately after making a purchase
- 8. • Only 1/10British youngsters consider the possibility of staying with their current employer for their entire career
- 9. • 58% ofGen Y use Twitter “all the time”
- 10. • 6 outof10 15 to 25 year olds think ... • UK politicians should involve youth more often in their policies
- 11. • 80% ofGen Y want free time at certain times in their career – for global travel and other Projects • 72% have a specific cause in which they invest their time
- 12. Generation Z DIGITAL NATIVES!
- 13. • 2/3 babiesunder the age of 1 are spending an average of 1hr 20 mins a day in front of a TV, computer or tablet • Gen Z is currently spending 27% -more than a quarter of their waking time - in front of a screen
- 14. • It isestimated that Gen Z is exposed to between 30,000 – 40,000 TV commercials each year
- 15. • 61% ofparents think their children know more about the internet than they do...
- 16. • 75% ofGen Z report multitasking with other media while watching TV
- 17. • 85 %of parents agreed that children spend less time playing outdoors than previous generations
- 18. • There hasbeen a 50% decline of children aged 9 – 12 spending time doing outdoor activities
- 19. • Each year,British children under 16 spend £3 billion of their own money • 34% of 9-13 year olds say they’d ‘rather spend time buying things than almost anything else’...
- 20. • Almost halfof 9-13 years olds agree that: ‘the only kind of job I want when I grow up is one that gives me a lot of money’
- 21. • There hasbeen a significant decrease in the amount of time • children aged 8-11 spend on leisure activities
- 22. Talent vs. Experience MAN ____________________ BOARD
- 23. Talent vs. Experience MIND ______________________ MATTER
- 24. Talent vs. Experience STAND __________________________ I
- 25. P’s... • Passion • Plan • Partnerships • Perseverance • Planetary Assistance!
- 26. ...and Q’s •Question • Quality
- 27.
- 28. Social Enterprise innumbers – UK • 5% of all businesses with employees • 12% have a turnover >£1m • Contribute £8.4b per year to the UK economy • Median turnover £240,000 • 14% are start-ups • 86% at least one female director • <50% donations as main source of income
- 30. What next? • Ambassadors • Collaboration • Finance • Education
- 31. Tim Campbell Chairman BrightIdeas Trust @tc_mbe