Brynn Bardacke gave the closing keynote for "Content 2020" on how the Coca-Cola Company is evolving its creative agenda. The presentation covered Coca-Cola's shift from one-way storytelling in the 1980s-2000s to dynamic storytelling that creates stories meant to be shared across relevant platforms. Examples discussed included Share a Coke, Small World Machines, and campaigns promoting togetherness and inspiration in sports. Bardacke also noted Coca-Cola's focus on generating more content with the same budget and looking to the future with its "70/20/10" creative model.