FINN Webinar 26.04.2012: PR in veranderend medialandschapFINN
De komst van de nieuwe media hebben de kaarten grondig herschud in de mediasector. In dit webinar schetsen we hoe het journalistieke bedrijf als geheel omgaat met nieuwe online trends, en wat dat concreet betekent voor uw eigen omgang met journalisten.
Waarom sporen sommige bedrijven hun personeel aan om vrijwilligerswerk te doen? Waarom zoekt Artsen zonder Grenzen ambassadeurs in de studentengemeenschap? Waarom is wielersponsoring zo populair?
Het zijn allemaal vormen van 'Community Relations', relaties met sleutelgroepen die belangrijk zijn voor je bedrijf. Goed voor de moraal en loyauteit van de eigen werknemers, en voor de externe reputatie van het bedrijf. Of zoals dat heet: belangrijk voor je license to operate.
FINN ging op zoek naar wetenschappelijk onderbouwde facts & trends over community relations, en presenteert zijn bevindingen in deze presentatie.
Pourquoi des organisations aussi connues que MSF décident-elles de travailler avec des jeunes dans ses actions de communication ? Pourquoi Omega Pharma décide de se lancer dans du sponsoring d’événements cyclistes ? Parce que cela renforce leur notoriété auprès d’un public cible. C’est ce qu’on appelle le Community Relations, qui permet d’améliorer la réputation d’une entreprise et même le moral et la loyauté des employés en interne.
Thought leadership and content marketing: how to build a newsroomFINN
http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales.
It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers.
Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO.
Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick.
If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing.
You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.
FINN Webinar 26.04.2012: PR in veranderend medialandschapFINN
De komst van de nieuwe media hebben de kaarten grondig herschud in de mediasector. In dit webinar schetsen we hoe het journalistieke bedrijf als geheel omgaat met nieuwe online trends, en wat dat concreet betekent voor uw eigen omgang met journalisten.
Waarom sporen sommige bedrijven hun personeel aan om vrijwilligerswerk te doen? Waarom zoekt Artsen zonder Grenzen ambassadeurs in de studentengemeenschap? Waarom is wielersponsoring zo populair?
Het zijn allemaal vormen van 'Community Relations', relaties met sleutelgroepen die belangrijk zijn voor je bedrijf. Goed voor de moraal en loyauteit van de eigen werknemers, en voor de externe reputatie van het bedrijf. Of zoals dat heet: belangrijk voor je license to operate.
FINN ging op zoek naar wetenschappelijk onderbouwde facts & trends over community relations, en presenteert zijn bevindingen in deze presentatie.
Pourquoi des organisations aussi connues que MSF décident-elles de travailler avec des jeunes dans ses actions de communication ? Pourquoi Omega Pharma décide de se lancer dans du sponsoring d’événements cyclistes ? Parce que cela renforce leur notoriété auprès d’un public cible. C’est ce qu’on appelle le Community Relations, qui permet d’améliorer la réputation d’une entreprise et même le moral et la loyauté des employés en interne.
Thought leadership and content marketing: how to build a newsroomFINN
http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales.
It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers.
Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO.
Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick.
If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing.
You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.
La communication de crise est quelque chose de bien spécifique, comme nous l’a montré le récent déraillement de train à Wetteren. Le gouverneur Jan Briers s’est tellement senti maltraité par la presse qu’il a même suggéré qu’on restreigne la liberté de la presse en temps de crise.
La situation de crise n’aurait jamais dû prendre une telle ampleur, comme l’explique notre consultante Elise Vincke dans le webinar gratuit sur la communication de crise.
Durant ce webinar, nous analyserons :
• Les préparatifs à mettre en place afin de garder la tête hors de l’eau lors des crises
• Les trucs & astuces afin de commencer un plan de communication de crise
• Le rôle du CEO dans la communication de crise
• Et aussi : comment générer de l’attention de la part des médias grâce à vos exercices de communication de crise
FINN entretient de bons contacts avec le spécialiste de la communication de crise Professeur Timothy Coombs, et traduit certaines de ses théories en des mises en situation pratiques à appliquer quotidiennement dans sa communication.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
Research shows that the impact of the CEO in internal and external communication can hardly be overestimated. For stakeholers, "his master's voice" is the most credible and reliable source to learn about a company's strategy, mission, values and culture.
And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out.
FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.
Going #viral: what graph theory can teach us about "The Dress", the Ice Bucke...FINN
http://finnpr.com Recently, the internet went crazy (again) over a simple Tumblr post asking about the color of a dress. A similar craze swept the planet last summer, when the Ice Bucket Challenge dominated the media, the social networks and a lot of watercooler discussions.
Why is it that some trivial phenomena go viral - while other, arguably more important things do not? It's an evergreen question in PR and media, and in this webinar, we turn to so called "graph" or network theory to provide the surprising answer to this question.
From the insights of network theory guru Duncan Watts ("Six Degrees"), we derive actionable insights that every communication and marketing professional can use to create more impactful campaigns.
2013 11 trip advisor yelp review sites horeca social mediaFINN
http://finn.be FINN werd door Toerisme Antwerpen gevraagd om voor de horeca-ondernemers in het Antwerpse een inleiding te verzorgen rond TripAdvisor, Yelp en andere reviewsites. De presentatie behandelt: wat is TripAdvisor, hoe werkt het, en hoe moet je er als eigenaar mee omgaan?
The NCLT provides complete coverage of the Companies Act 2013, Companies Act 1956 and related rules, notifications, circulars, orders, forms etc.
For more informations visit here : http://www.nclt.in
Design Thinking - Overview - 05 August 2014Ian H Smith
Software publishers and CIOs should think more like Web designers and less like traditional software developers. We are now in a design-led, mobile-first world for enterprise software - in the cloud.
FINN Webinar 26.04.2012: PR in veranderend medialandschapWim Van der Linden
De komst van de nieuwe media hebben de kaarten grondig herschud in de mediasector. In dit webinar schetsen we hoe het journalistieke bedrijf als geheel omgaat met nieuwe online trends, en wat dat concreet betekent voor uw eigen omgang met journalisten.
Presentatie BViC - Preventief communicatieplan opstellenRCA group
Presentatie van communicatieadviseurs Kim Reynders en Jochem Goovaerts voor de Belgische Vereniging voor Interne Communicatie over het belang van een preventief crisiscommunicatieplan.
Na deze les:
Begrijp je de impact van huidige technologische ontwikkelingen op marketing
Weet je waar de begrippen web 1.0, 2.0 3.0 voor staan
Weet je de kracht van de hedendaagse consument in relatie tot social media te omschrijven
La communication de crise est quelque chose de bien spécifique, comme nous l’a montré le récent déraillement de train à Wetteren. Le gouverneur Jan Briers s’est tellement senti maltraité par la presse qu’il a même suggéré qu’on restreigne la liberté de la presse en temps de crise.
La situation de crise n’aurait jamais dû prendre une telle ampleur, comme l’explique notre consultante Elise Vincke dans le webinar gratuit sur la communication de crise.
Durant ce webinar, nous analyserons :
• Les préparatifs à mettre en place afin de garder la tête hors de l’eau lors des crises
• Les trucs & astuces afin de commencer un plan de communication de crise
• Le rôle du CEO dans la communication de crise
• Et aussi : comment générer de l’attention de la part des médias grâce à vos exercices de communication de crise
FINN entretient de bons contacts avec le spécialiste de la communication de crise Professeur Timothy Coombs, et traduit certaines de ses théories en des mises en situation pratiques à appliquer quotidiennement dans sa communication.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
Research shows that the impact of the CEO in internal and external communication can hardly be overestimated. For stakeholers, "his master's voice" is the most credible and reliable source to learn about a company's strategy, mission, values and culture.
And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out.
FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.
Going #viral: what graph theory can teach us about "The Dress", the Ice Bucke...FINN
http://finnpr.com Recently, the internet went crazy (again) over a simple Tumblr post asking about the color of a dress. A similar craze swept the planet last summer, when the Ice Bucket Challenge dominated the media, the social networks and a lot of watercooler discussions.
Why is it that some trivial phenomena go viral - while other, arguably more important things do not? It's an evergreen question in PR and media, and in this webinar, we turn to so called "graph" or network theory to provide the surprising answer to this question.
From the insights of network theory guru Duncan Watts ("Six Degrees"), we derive actionable insights that every communication and marketing professional can use to create more impactful campaigns.
2013 11 trip advisor yelp review sites horeca social mediaFINN
http://finn.be FINN werd door Toerisme Antwerpen gevraagd om voor de horeca-ondernemers in het Antwerpse een inleiding te verzorgen rond TripAdvisor, Yelp en andere reviewsites. De presentatie behandelt: wat is TripAdvisor, hoe werkt het, en hoe moet je er als eigenaar mee omgaan?
The NCLT provides complete coverage of the Companies Act 2013, Companies Act 1956 and related rules, notifications, circulars, orders, forms etc.
For more informations visit here : http://www.nclt.in
Design Thinking - Overview - 05 August 2014Ian H Smith
Software publishers and CIOs should think more like Web designers and less like traditional software developers. We are now in a design-led, mobile-first world for enterprise software - in the cloud.
FINN Webinar 26.04.2012: PR in veranderend medialandschapWim Van der Linden
De komst van de nieuwe media hebben de kaarten grondig herschud in de mediasector. In dit webinar schetsen we hoe het journalistieke bedrijf als geheel omgaat met nieuwe online trends, en wat dat concreet betekent voor uw eigen omgang met journalisten.
Presentatie BViC - Preventief communicatieplan opstellenRCA group
Presentatie van communicatieadviseurs Kim Reynders en Jochem Goovaerts voor de Belgische Vereniging voor Interne Communicatie over het belang van een preventief crisiscommunicatieplan.
Na deze les:
Begrijp je de impact van huidige technologische ontwikkelingen op marketing
Weet je waar de begrippen web 1.0, 2.0 3.0 voor staan
Weet je de kracht van de hedendaagse consument in relatie tot social media te omschrijven
20 april 2023 - Bart Soels, Research director bij Soelaas Data & Analyse, presenteerde een aantal artikelen uit de nieuwste SWOCC Selectie kwartaaluitgave van 2023.
20 april 2023 - Andre Koster, Frontier Marketeer, presenteerde tijdens het SWOCC evenement 'Merken in magere tijden' zijn resultaten van analyses van ingezonden effie campagnes tijdens recessie en voorspoed.
Marketing in de bouw. Resultaten online survey bij fabrikanten. Datadoctors
De resultaten van een online survey uitgevoerd bij 500 fabrikanten in Belgie actief in de bouw industrie. Peilend naar actuele situatie en tendensen op vlak van marktbenadering, marketing communicatie en lead management. Jo Heirman, Proximity BBDO.
Onderzoeksrapport Contentmarketing in Beeld 2020Aimée Verburgt
Er was weinig bekend over de statistieken van contentmarketing. Hoeveel marketeers werken al met contentmarketing? Worden er doelstellingen verbonden aan contentmarketing? En worden de resultaten wel gemeten?
Als agency (nu MT/Sprout agency, toen &content) met contentmarketing als core business en een groot bereik onder marketeers, werd de positie van contentmarketing in beeld gebracht door dit onderzoek.
Sustainability Reporting and Procurement - a FINN and EcoVadis webinarFINN
How is your organization responding to today's and tomorrow's stakeholders expectations on sustainability reporting? And how can you improve?
In a joint webinar with strategic communication agency FINN and business sustainability ratings agency EcoVadis, we look at ESG best practices that organizations can adopt to meet stakeholder expectations, build resilience, and drive positive impact across the value chain. Specifically, EcoVadis and FINN will show what best in class sustainability reporting and procurement look like.
In this presentation you will learn:
- Which organizations are best in class in communicating sustainability policies, mapping/measuring them and reporting about it to stakeholders
- Insights on ESG reporting trends, regulatory developments and evolving stakeholder expectations
- Corporate sustainability practices and performance measurements
- The growing importance of the supply chain and the so-called 'scope 3' reporting
- Practitioner perspectives on sustainable procurement, reporting and communication
Peanut butter with purpose how brands can thrive in a purpose-driven worldFINN
Is purpose a threat for brands, as Byron Sharp thinks? Or is it a benefit for savvy brands? The evidence is pretty clear: purpose-driven marketing and campaigning can provide a huge boost for brands. In this presentation, we explore the data that shows how and when purpose can support brand building - and also at what purpose is and how to find it inside your own organization.
Purpose: hype of houvast voor het communicatievakFINN
Purpose is niet meer weg te denken uit het communicatievak. Unilever CEO Alan Jope stelt zelfs onomwonden dat hij geen merken meer in portefeuille wil die niet "purpose driven" zijn.
Maar wat is purpose, en hoe creëer je er waarde mee voor je organisatie en de stakeholders?
In dit gratis webinar scheppen Paul Stamsnijder (Reputatiegroep) en Raf Weverbergh (FINN) klaarheid in purpose voor collega-communicatieprofessionals:
- Wat is purpose eigenlijk?
- (Wat) levert het bedrijven op om met purpose bezig te zijn?
- Is purpose meer dan een buzzword?
- Welke goede voorbeelden zijn er van bedrijven die purpose inzetten om succesvoller te zijn?
- Hoe ontwikkel je een purpose?
How to Build Thought Leadership - FINN - Raf WeverberghFINN
Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
How to Win at SEO Copywriting in Six Simple StepsFINN
Information about SEO can get overwhelming. But SEO copywriting doesn't need to be complicated as long as you integrate it into your writing process.
In this presentation, we offer a simple but highly effective process to rise to the top of the SEO ranks.
Webinar Crisis Communication & Business Continuity with G4SFINN
Climate change, a virus outbreak or an activist uploading a video to YouTube: what to do when a crisis knocks at the gates of the organization?
How to maintain the initiative in the communication during such difficult and hectic circumstances?
How to prevent and how to mitigate the impact of disasters and crises?
While a thorough preparation for crises is best practice, many organizations are still caught by surprise when confronted with a business continuity or reputational crisis. A good preparation can significantly lower the risk for the organization.
Our free webinar in partnership with G4S (Yannick De Smet, Manager Training & Consultancy Services) offers a clear framework, but more importantly: hands-on tips and tools to be better prepared for the next crisis or issue.
Workshop Polin Communication insights in political campaigningFINN
The times that elections were won with only gut feeling are far behind us. But how to campaign successfully? This workshop, created for Polin, the political incubator founded by Assita Kanko, highlights a few crucial insights from communication science and famous political campaigners.
Growth hacking your employer brand - a data driven approach to attracting top...FINN
What's the secret behind the unstoppable, viral growth of tech giants like Airbnb and Dropbox? Growth hacking.
A new generation of marketers found ways to obtain maximum growth with a minimal budget, mixing creativity with a data- and technology driven approach to attract users for their products.
The insights those growth hackers discovered are not only useful to find customers, but also to find talent in a tough market.
In this presentation, we discuss growth hacking strategies and techniques you can adopt to build a powerful employer brand - to build and fill a funnel of top talent for your organization.
GDPR for corporate communication: a to do listFINN
https://finnpr.com - How should corporate communication professionals prepare for GPDR on May 25th? A checklist to update policies, crisis communication plans. GDPR might have an impact on the reputation of companies that collect and process personal data. In this slideshow we explain how corporate communication professionals can help their organization to be ready for the "go live" of GDPR on May 25th.
How communication professionals can become a sparring partner for the CEOFINN
When your CEO asks you about your communication plan for next year - do you supply them with a true strategy that aligns with business objectives? Or do you submit a planning with actions and channels (a calendar)? Unfortunately, many PR professionals are stuck in the latter model, where they have to explain tactics, channels and action items instead of acting as a business partner for management and board.
In this presentation, we explain how to use the Hatch-Schultz model to build a communication strategy that is relevant for internal as well as external communications.
You will learn:
- How to find and use qualitative and quantitative input to inform your strategy
- A step-by-step process to arrive at a strategy with buy in from management and other business functions
- How to create a communication strategy that serves business purposes
- How to align business KPIs with your communication strategy
- How to communicate your strategy to management and board
- How to keep track aof your communication strategy throughout execution
Content marketing & Storytelling: how to make your story stickFINN
Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience.
The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated.
But how do you translate that into concrete presentations, pitches or strategies?
Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
PR: how to use storytelling to make the jump from owned to earned mediaFINN
Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target.
In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage.
The key is to rely on quality sources and to use tried and tested storytelling techniques.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
20. FINN
STRATEGIE
Strategisch stappenplan
- Inhoudelijke positie kiezen (wat is onze opvatting en wat is impact op bedrijfs-
beleid)
- Aanpak: buffering of bridging
- Kiezen van een communicatie-aanpak mede in functie van profiel
drukkingsgroep
en fase waarin issue zich bevindtBron: Issuesmanagement (Körver en Helmann)
29. FINN
RISK COMMUNICATIE
- Niet-communiceren over risico’s zorgt voor een
vacuüm at door drukkingsgroepen opgevuld wordt
- Onbegrepen risico’s worden meer gevreesd
Bron: R. Blood, Psychology, pressure groups and environmentalism (Journal
of Communication Management), 1996