SlideShare a Scribd company logo
+7
-52
-60
-50
-40
-30
-20
-10
0
10
Coverage tonality
Economic CSR
●
●
25%
40%
75%
60%
0%
20%
40%
60%
80%
100%
120%
Pre-crisis (n=304) Crisis (n=772)
Share of social coverage
Social coverage Economic coverage
-42 -69
-80
-70
-60
-50
-40
-30
-20
-10
0
Coverage tonality
Economic CSR
●
●
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
The moral trap of CSR (FINN webinar)

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