How to Build Thought Leadership - FINN - Raf Weverbergh
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Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience.
The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated.
But how do you translate that into concrete presentations, pitches or strategies?
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http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales.
It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers.
Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO.
Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick.
If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing.
You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.
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Why do they seem so endlessly fascinating to media - and what can we learn from them?
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Why is it that some trivial phenomena go viral - while other, arguably more important things do not? It's an evergreen question in PR and media, and in this webinar, we turn to so called "graph" or network theory to provide the surprising answer to this question.
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And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out.
FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.
Europe's best PR blogs (Communication Director)
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PR: how to use storytelling to make the jump from owned to earned media
Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target.
In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage.
The key is to rely on quality sources and to use tried and tested storytelling techniques.
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