Barrons Magazine - Zappos - Downtown Project 2.5.14
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The document provides details about Tony Hsieh and his various business ventures including Zappos.com, which was acquired by Amazon for $1.2 billion in 2009. It then outlines Hsieh's Downtown Project, a $350 million investment to redevelop downtown Las Vegas focusing on collisions, co-learning and connectedness between small businesses, startups, arts/culture and residents to drive innovation. The goal is maximizing long-term return on collisions rather than short-term financial returns through density, diversity and curated regular events.
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Barrons Magazine - Zappos - Downtown Project 2.5.14
- 3. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college
- 4. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
- 5. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
- 6. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
- 7. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
- 8. A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
- 9. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08
- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 11. CLOTHING
- 12. CUSTOMER SERVICE
- 13. CULTURE
- 14. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 15. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 16. WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
- 18. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 19. LAS VEGAS CITY HALL
- 20. LAS VEGAS CITY HALL
- 31. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community
- 33. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 34. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
- 35. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
- 36. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
- 37. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 38. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
- 39. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
- 40. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
- 41. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 44. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- 45. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
- 46. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
- 47. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
- 48. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
- 49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 50. NATALIE
- 51. NATALIE
- 52. NATALIE
- 53. NATALIE
- 54. NATALIE
- 55. NATALIE
- 56. CHECK CASHING
- 57. CHECK CASHING
- 58. SARAH
- 59. SARAH
- 60. SARAH
- 63. CONTAINER PARK
- 64. CONTAINER PARK
- 65. CONTAINER PARK
- 66. CONTAINER PARK
- 67. LVCK
- 68. LVCK
- 69. LVCK
- 70. MEDICAL CLINIC
- 74. PROJECT 100
- 75. PROJECT 100
- 78. LEARNING VILLAGE
- 79. LEARNING VILLAGE
- 81. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
- 82. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
- 87. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 88. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
- 89. CITY AS A STARTUP
- 100. LIFE IS BEAUTIFUL
- 101. LIFE IS BEAUTIFUL
- 102. $200M REAL ESTATE
- 103. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
- 104. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 105. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
- 106. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 107. DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents
- 109. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 110. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
- 111. Fremont St. & Las Vegas Blvd.
- 112. Fremont St. & Las Vegas Blvd.
- 113. INSPIRE THEATER
- 114. INSPIRE THEATER
- 115. INSPIRE THEATER
- 116. INSPIRE THEATER
- 117. INSPIRE THEATER
- 118. INSPIRE THEATER
- 119. INSPIRE THEATER
- 120. INSPIRE THEATER
- 122. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
- 123. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
- 124. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
- 125. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
- 128. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
- 129. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
- 130. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
- 131. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
- 132. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
- 133. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg
- 134. JAKE – FLINT & TINDER
- 135. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
- 136. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
- 137. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
- 138. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
- 139. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
- 141. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 142. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
- 145. RETURN ON COLLISIONS ROC 100,000 “collisionable” community
- 146. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
- 147. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
- 148. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
- 149. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
- 150. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
- 151. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 152. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
- 155. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 156. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 157. THE 4 MINUTE MILE
- 158. THE 4 MINUTE MILE
- 159. A GREAT BRAND is a story that never stops unfolding.
- 160. A GREAT BRAND, COMPANY is a story that never stops unfolding.
- 161. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
- 162. A GREAT BRAND, COMPANY, CITY, COMMU NITY is a story that never stops unfolding.
- 163. THANK YOU! For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com