Jenn Lim discusses her passion for happiness and how it led her to her current role. She founded the Happiness Movement after publishing a bestselling book on happiness. Her goal is to spread the science of happiness and help companies and communities prioritize sustainable happiness through aligning with core values. At Zappos, where she was formerly an executive, they made culture and happiness a top priority through transparent communication of values and a culture book. Research shows happier companies have greater customer satisfaction, engagement and profits.