Wisdom 2.0 - Zappos - Downtown Project - 2.15.14
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Wisdom 2.0 - Zappos - Downtown Project - 2.15.14
- 2. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08
- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 7. CLOTHING
- 9. CULTURE
- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 11. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”
- 14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITY HALL
- 16. LAS VEGAS CITY HALL
- 27. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community
- 29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- 34. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS
- 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING
- 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 39. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
- 40. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
- 41. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
- 42. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 43. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
- 44. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
- 45. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
- 46. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- 50. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
- 51. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
- 52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
- 53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
- 54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 55. NATALIE
- 56. NATALIE
- 57. NATALIE
- 58. NATALIE
- 59. NATALIE
- 60. NATALIE
- 61. CHECK CASHING
- 62. CHECK CASHING
- 63. SARAH
- 64. SARAH
- 65. SARAH
- 68. CONTAINER PARK
- 69. CONTAINER PARK
- 70. CONTAINER PARK
- 71. CONTAINER PARK
- 72. LVCK
- 73. LVCK
- 74. LVCK
- 75. MEDICAL CLINIC
- 79. PROJECT 100
- 80. PROJECT 100
- 83. LEARNING VILLAGE
- 84. LEARNING VILLAGE
- 86. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ
- 87. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q
- 92. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 93. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
- 94. CITY AS A STARTUP
- 102. LIFE IS BEAUTIFUL
- 103. LIFE IS BEAUTIFUL
- 104. LIFE IS BEAUTIFUL
- 105. LIFE IS BEAUTIFUL
- 106. LIFE IS BEAUTIFUL
- 107. $200M REAL ESTATE
- 108. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
- 109. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 110. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
- 111. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 112. DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents
- 114. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 115. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
- 116. Fremont St. & Las Vegas Blvd.
- 117. Fremont St. & Las Vegas Blvd.
- 118. INSPIRE THEATER
- 119. INSPIRE THEATER
- 120. INSPIRE THEATER
- 121. INSPIRE THEATER
- 122. INSPIRE THEATER
- 123. INSPIRE THEATER
- 124. INSPIRE THEATER
- 125. INSPIRE THEATER
- 127. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
- 128. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
- 129. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
- 130. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
- 133. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
- 134. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
- 135. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
- 136. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
- 137. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
- 138. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg
- 139. JAKE – FLINT & TINDER
- 140. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
- 141. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
- 142. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
- 143. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
- 144. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
- 146. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
- 147. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an
- 150. RETURN ON COLLISIONS ROC 100,000 “collisionable” community
- 151. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours
- 152. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per
- 153. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre
- 154. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per
- 155. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year
- 156. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 157. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
- 160. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 161. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 162. THE 4 MINUTE MILE
- 163. THE 4 MINUTE MILE
- 164. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 165. A GREAT BRAND is a story that never stops unfolding.
- 166. A GREAT BRAND COMPANY is a story that never stops unfolding.
- 167. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
- 168. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.