Download to read offline
Uploaded byDelivering Happiness
Two Ten Summit - Zappos - Downtown Project - 06.04.14
The document discusses Tony Hsieh and Zappos, and their efforts through the Downtown Project to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning. It outlines their goals of making downtown Vegas the most community-focused large city in the world and the capital of co-learning and co-working. It describes the $350 million investment and plans to support small businesses, tech startups, and education/arts through grants, coworking spaces, and developing a "Learning Village". The overall aim is to accelerate collisions, connections, and luck through density and diversity to increase happiness, innovation and productivity in the long-term.
More Related Content
Similar to Two Ten Summit - Zappos - Downtown Project - 06.04.14
More from Delivering Happiness
Two Ten Summit - Zappos - Downtown Project - 06.04.14
- 1.
- 3. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college
- 4. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million
- 5. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
- 6. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.
- 7. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion
- 8. A BIT ABOUTME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published
- 9. The Power ofWOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
- 10.
- 11.
- 12.
- 13. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
- 14.
- 15.
- 16.
- 17. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
- 18. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “Peoplewill forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 19.
- 20.
- 21. Don’t make yourcore values just a meaningless plaque on the wall… CULTURE COMMITABLE CORE VALUES
- 22. EXAMPLE: CORE VALUES 1. DeliverWOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
- 23. “Be real andyou have nothing to fear” Don’t try to be someone you are not Parades at Zappos… YOUR CULTUREIS YOUR BRAND
- 24.
- 25. “That’s great… but itwould never work at my company…”
- 26. ALIGNMENT It doesn’t matterwhat your core values are…as long as you commit to them.
- 27.
- 28. VISION “Whatever you’re thinking,think bigger.” Does the vision have meaning? Chase the vision, not the money…
- 29. Sean Combs aka“Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious
- 30. Don’t chase thepaper, chase the dream.”
- 31. ENTREPRENEURS “What would yoube passionate about doing for 10 years even if you never made a dime?”
- 32. EMPLOYEES What’s the largervision and greater purpose in their work beyond money or profits?
- 33.
- 34.
- 35.
- 36.
- 37. EVOLVING VISION & BRANDAT ZAPPOS.COM 1999 Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection 2009 Delivering Happiness
- 38. Clothing Customer Service Company Culture “agreat brand is… ______” WHAT’S NEXTDELIVERING HAPPINESS
- 39.
- 40. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 41. LAS VEGAS CITYHALL
- 42. LAS VEGAS CITYHALL
- 43.
- 44.
- 45.
- 46.
- 47.
- 48.
- 49.
- 50.
- 51.
- 52.
- 53. DELIVERING HAPPINESSWHAT’S NEXT? Clothing Customer Service CompanyCulture Community
- 54.
- 55. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 56.
- 57. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance
- 58. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World
- 59. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- 60.
- 61. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS
- 62. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING
- 63. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 64. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 65. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 66. Accelerating Collisions, Co-Learning, andConnectedness THE BIG BET
- 67. Accelerating Collisions, Co-Learning, andConnectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 68. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)…
- 69. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 70. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 71. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 72. ROC & ROL ROI VS Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 73. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- 74. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 75. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 76.
- 77.
- 78. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate
- 79. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions
- 80. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability
- 81. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 82. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 83. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 84.
- 85.
- 86.
- 87.
- 88.
- 89.
- 90.
- 91.
- 92.
- 93.
- 94.
- 95.
- 96.
- 97.
- 98.
- 99.
- 100.
- 101.
- 102.
- 103.
- 104.
- 105.
- 106.
- 107.
- 108.
- 109.
- 110.
- 111.
- 112.
- 113.
- 114.
- 115.
- 116.
- 117.
- 118.
- 119.
- 120.
- 121.
- 122. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 123.
- 124.
- 125.
- 126.
- 127.
- 128.
- 129.
- 130.
- 131.
- 132.
- 133.
- 134.
- 135. Productivity and innovationper resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 136. 1. Residential densityof 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 137. Maximize serendipitous interactions Densityin the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 138. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 139. DIVERSITY + DENSITY 1.Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 140.
- 141. LEARNINGS FROM TED, SUMMITSERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 142. DOWNTOWN VEGAS EVERY DAY CuratedContent Serendipity Learning Connections Community
- 143. Fremont St. &Las Vegas Blvd.
- 144. Fremont St. &Las Vegas Blvd.
- 145.
- 146.
- 147.
- 148.
- 149.
- 150.
- 151.
- 152.
- 153.
- 154. Week 1 –First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE
- 155. Week 1 –First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE
- 156. Week 1 –First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE
- 157. Week 1 –First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE
- 158. What is thevalue of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
- 159. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
- 160. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 161. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
- 162. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- 163. JAKE – FLINT& TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 164. JAKE – FLINT& TINDER
- 165.
- 166.
- 167. What is thevalue of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
- 168. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
- 169. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 170. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
- 171. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- 172.
- 173. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
- 174. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
- 175.
- 176.
- 177. 100,000 “collisionable” community RETURNON COLLISIONSROC
- 178. 100,000 “collisionable” communityhours RETURN ON COLLISIONSROC
- 179. 100,000 “collisionable” communityhours per RETURN ON COLLISIONSROC
- 180. 100,000 “collisionable” communityhours per acre RETURN ON COLLISIONSROC
- 181. 100,000 “collisionable” communityhours per acre per RETURN ON COLLISIONSROC
- 182. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONSROC
- 183. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 184. Accelerate: 1. Collisions 2. Co-Learning 3.Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
- 186.
- 187.
- 188. 50% OF HUMANSLIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 189. 75% WILL LIVEIN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 190. THE 4 MINUTEMILE
- 191. THE 4 MINUTEMILE
- 192. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 193. A GREAT BRAND is astory that never stops unfolding.
- 194. is a storythat never stops unfolding. A GREAT BRAND COMPANY
- 195. A GREAT BRAND COMPANY CITY is astory that never stops unfolding.
- 196. A GREAT BRAND COMPANY CITY COMMUNITY is astory that never stops unfolding.
- 197. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com