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2014 12 - 11 - Expedia - DTP Only
This document summarizes Zappos' Downtown Project which aims to invest $350 million to revitalize downtown Las Vegas. The project focuses on accelerating collisions, co-learning, and connectedness through initiatives like funding $50 million each for small businesses, tech startups, education and arts. The goal is to maximize long-term return on community rather than short-term financial returns and institutionalize luck through increased serendipity from a dense, diverse environment.
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2014 12 - 11 - Expedia - DTP Only
- 1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT
- 2. The Power ofWOW ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 Gross Sales $MM $1,000 800 600 400 200
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- 5. CULTURE THE #1PRIORITY
- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
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- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING
- 11. DELIVERING CHUASTPOPMIENRSE &SESMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. WHAT’S DELIVNERIENG XHAPTPINESS Clothing Customer Service Company Culture “a great brand is… ______”
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- 14. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITYHALL
- 16. LAS VEGAS CITYHALL
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- 20. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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- 22. DOWNTOWN VEGAS FREMONTEAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
- 23. DOWNTOWN VEGAS FREMONTEAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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- 25. DOWNTOWN VEGAS FREMONTEAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
- 26. DELIVERING HAPPINESS WHAT’ S NEXT ? Clothing Customer Service Company Culture
- 27. DELIVERING HAPPINESS WHAT’ S NEXT ? Clothing Customer Service Company Culture Community
- 28. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS
- 29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
- 34. DOWNTOWN PROJECT REFRAMING“COMMUNI TY”
- 35. DOWNTOWN PROJECT REFRAMING“COMMUNI TY” • COLLISIONS
- 36. DOWNTOWN PROJECT REFRAMING“COMMUNI TY” • COLLISIONS • CO-LEARNING
- 37. DOWNTOWN PROJECT REFRAMING“COMMUNI TY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 38. DOWNTOWN PROJECT REFRAMING“COMMUNI TY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 39. DOWNTOWN PROJECT REFRAMING“COMMUNI TY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 40. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
- 41. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
- 42. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
- 43. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 44. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 45. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 46. ROI VS ROC& ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 47. ROI VS ROC& ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck)
- 48. ROI VS ROC& ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
- 49. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 51. $50M SMALL BUSINESS Criteria
- 52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
- 53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions
- 54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability
- 55. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 56. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 57. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
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- 75. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1
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- 80. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 81. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 82. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
- 83. $50M EDUCATION, ARTS, CULTURE
- 84. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
- 85. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
- 86. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
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- 93. WHEN CITIES DOUBLEIN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
- 94. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 95. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
- 96. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 97. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 98. RETURN ON COLLISIONSROC What is the value of a resident that is out and about in the neighborhood?
- 99. RETURN ON COLLISIONSROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
- 100. RETURN ON COLLISIONSROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
- 101. RETURN ON COLLISIONSROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
- 102. RETURN ON COLLISIONSROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year
- 103. JAKE – FLINT& TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b. jpg
- 104. JAKE – FLINT& TINDER
- 105. FASHION INCUBATOR STITCHFACTORY
- 106. FASHION INCUBATOR STITCHFACTORY
- 107. RETURN ON COLLISIONSROC What is the value of a purposeful visitor that contributes to community?
- 108. RETURN ON COLLISIONSROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
- 109. RETURN ON COLLISIONSROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
- 110. RETURN ON COLLISIONSROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
- 111. RETURN ON COLLISIONSROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year
- 112. RETURN ON COLLISIONSROC “SUBSCRIB E” TO DTLV
- 113. RETURN ON COLLISIONSROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 114. RETURN ON COLLISIONSROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 115. 100,000 RETURN ON COLLISIONS ROC
- 116. RETURN ON COLLISIONSROC 100,000 “collisionable”
- 117. RETURN ON COLLISIONSROC 100,000 “collisionable” community
- 118. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours
- 119. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours per
- 120. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours per acre
- 121. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours per acre per
- 122. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours per acre per year
- 123. RETURN ON COLLISIONSROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR
- 124. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
- 126. ZAPPOS, DELIVERING HAPPINESS,DOWNTOWN PROJECT
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- 128. 50% OF HUMANSLIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 129. 75% WILL LIVEIN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 130. THE 4 MINUTEMILE
- 131. THE 4 MINUTEMILE
- 132. MORE INFO Fora copy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 133. A GREAT BRAND is a story that never stops unfolding.
- 134. A GREAT BRAND COMPANY is a story that never stops unfolding.
- 135. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.
- 136. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.
- 137. MORE INFO Fora copy of this presentation: tony@zappos.com For more information: www.downtownproject.com