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GEISINGER
JENN LIM
CEO | CO-FOUNDER
PENNSYLVANIA
NOV 21 2016
OUR SIMPLE EQUATION
QUICK POLLS
ZAPPOS | DH
PERSONAL HAPPINESS
% OF PEOPLE
UNHAPPY AT
WORK IN THE WORLD
HAPPINESS IS THE
PURPOSE OF OUR
EXISTENCE
HAPPINESS IS
DEPENDENT ON
OURSELVES
ARISTOTLE
200 BC
TAKE A MOMENT TO THINK…
WHAT ARE
YOUR GOALS
IN LIFE
WHAT IS YOUR GOAL IN LIFE?
• “WHEN I GET _____, I’LL BE HAPPY”
• “WHEN I ACHIEVE _____, I’LL BE HAPPY”
• LOTTERY WINNERS
• TERMINALLY INJURED OR DISABLED
OUR BRAINS ARE
HARDWIRED TO
SEEK HAPPINESS.
YET WE’RE
SUPERBAD AT
PREDICTING
WHAT CAN SUSTAIN
IT.
REFLECTION
HOW DID
I GET HERE?
WHY AM I SO PASSIONATE ABOUT HAPPINESS?
MT. KILI
GREEN FIELD
Explored and
Prioritized
INTERNET
CONSULTANT
LAYOFF
LOSER
LOSS
GO
BEARS!
ZAPPOS
CONSULTANT
ROCK BOTTOM REAL
LOSS
TIME
HAPPINESS
+|
OH
@#$%
“PEOPLE WILL FORGET WHAT YOU SAID,
PEOPLE WILL FORGET WHAT YOU DID, BUT
PEOPLE WILL NEVER FORGET
HOW YOU MADE THEM
FEEL.”
– MAYA ANGELOU
“A WOMAN’S
DREAM CLOSET…”
ZAPPOS
KENTUCKY WAREHOUSE
• EXPECTATIONS
• EXPERIENCE
• EMOTIONS
• STORIES
• CULTURE
PERSONAL
EMOTIONAL
CONNECTION
CULTURE
#1 PRIORITY?
HOW IS
CULTURE
#1 PRIORITY?
• HIRING FOR CULTURE
• 5 WEEKS OF TRAINING
• $4000 OFFER TO QUIT
• ZAPPOS CULTURE BOOK
THE CULTURE
BOOK
THE CULTURE BOOK
THE CULTURE BOOK WHAT
IS IT?
COMPLETELY UNEDITED
EXCEPT FOR TYPOS AND SPELLING
SNAPSHOT OF CULTURE EVERY YEAR
NOW THEIR BRAND BOOK TOO
COPIES OUTSIDE AT REGISTRATION TO CHECK OUT
FOR YOUR OWN COPY, JUST EMAIL ME
JENN@DELIVERINGHAPPINESS.COM
CORE VALUES
AT ZAPPOS
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
CULTURE AND CUSTOMER SERVICE
SEVERAL BILLION $ COMPANY
1999 – TODAY
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION**
*GROSS MERCHANDISE SALES **SHARE VALUE AT THE TIME OF CLOSING
* 3x Higher Cumulative Stock Market Returns , Russell Investment Group, GPTW 2015
ROI OF HAPPINESS
BEST CO’S
NEARLY 3X
HIGHER
RETURNS
employees in the world
DISENGAGED
in lost
PRODUCTIVITY
(U.S. alone)
Gallup 2012
TIME TO REFRAME THE WAY WE WORK
TIME TO
REFRAME
THE WAY WE
WORK
HOW?
HAPPINESS AS A
BUSINESS MODEL
1. COMMITMENT
2. CORE VALUES
3. TRANSPARENCY
4. VISION
5. RELATIONSHIPS
6. THE RIGHT TEAM
LESSONS
LEARNED?
1. COMMITMENT
DO YOU WANT TO BUILD A LONG-
TERM, SUSTAINABLE BRAND?
ARE YOU WILLING TO COMMIT
FINANCES, RESOURCES, AND TIME
TO IT?
HOW LONG WILL IT BE A PRIORITY?
2. DEFINE YOUR
CORE VALUES
IT’S HARD.
START EARLY.
WHAT ARE YOUR
- COMPANY’S
- PERSONAL
CORE VALUES?
DO THEY ALIGN?
3. COMMIT TO
BE REAL. BE YOURSELF.
WHEN PEOPLE ARE, THERE’S LESS TO FEAR.
(WHILE SAVING TIME, EFFORT AND ANXIETY)
WORK | LIFE INTEGRATION
EXAMPLES:
VENDOR EXTRANET
TWITTER.ZAPPOS.COM
“ASK ANYTHING”
TOURS & MEDIA VISITS
ZAPPOS INSIGHTS
FOR
EMPLOYEES
WHAT’S THE LARGER
VISION AND GREATER
PURPOSE IN THEIR WORK
BEYOND MONEY OR
PROFITS?
FOR
ENTREPRENEURS
WHAT WOULD YOU BE
PASSIONATE ABOUT
DOING IF YOU DIDN’T
FEAR FAILURE AND
DIDN’T MAKE ANY MONEY
FOR 10 YEARS?
4. PURPOSE
5. BUILD MEANINGFUL
RELATIONSHIPS
IT’S NOT ABOUT
NETWORKING.
IT’S ABOUT
CONNECTEDNESS.
IF YOU’RE INTERESTED, YOU
DON’T HAVE TO TRY TO BE
INTERESTING.
“IF THE PERSON
YOU’RE TALKING TO
ISN’T LISTENING, BE PATIENT.
MAYBE HE HAS A SMALL PIECE
OF FLUFF IN HIS EAR.”
–
6. BUILD THE RIGHT TEAM
HIRE SLOWLY.
FIRE QUICKLY.
HIRE/FIRE
BASED ON VALUES.
WHAT DOES THE SCIENCE OF
HAPPINESS HAVE TO TELL US?
SOME DATA AND FRAMEWORKS
LEARNED ALONG THE WAY…
HAPPINESS FRAMEWORK 1
LEVERS OF HAPPINESS
MIHÁLY
CSÍKSZENTMIHÁLYI
a
HAPPINESS FRAMEWORK 1
3 TYPES OF HAPPINESS
HAPPINESS FRAMEWORK 4
PARALLELS OF A GREAT BUSINESS AND HAPPINESS
IF RESEARCH SHOWS
VISION
MEANING
HIGHER PURPOSE
LEADS TO HAPPINESS…
HOW DOES THAT
APPLY TO YOU AND YOUR
COMPANY?
FIRST…
THERE WAS
A BOOK
550,000+ COPIES SOLD
20 LANGUAGES/COUNTRIES
2010 BEST OF LISTS
NPR MARKETPLACE
INC. MAGAZINE
NEW YORK POST
READWRITEWEB
AMAZON CUSTOMER FAVORITE
#1 BESTSELLER LISTS
NYTIMES
WSJ
AMAZON
BARNES & NOBLE
BORDERS
WHOA.
THEN THE BUS TOUR…
FIRST…THERE
WAS A BOOK
THEN THERE WAS A
BUS TOUR
WE HEARD FROM AROUND
THE WORLD
UNIFIED
BY THE SAME
VISION
NO MATTER WHAT
• BACKGROUND
• CULTURE
• IDEAS
• JOB
FROM A TIPPING POINT…
SCIENTIFIC SENSE
BUSINESS SENSE
HUMAN SENSE
REFRAME THE WAY OUR
WORLD WORKS
WORK different too.
HOW? PCC.
PEOPLE
COMPANIES
COMMUNITIES
HAPPIER COMMUNITIES
HAPPIER COMMUNITIES
HAPPIER COMPANIES
HAPPIER COMPANIES
INSPIRE.
HAPPIER COMPANIES
ASSESS AND MEASURE.
HAPPINESS AT WORK SURVEY
THE DH FRAMEWORKS
WHAT MAKES HAPPY WORK
WHAT MAKES HAPPY WORK
CULTURE OF
CARING
PATIENT
MEMBERS
GEISINGER FAMILY
(PHYSICIANS +
EMPLOYEES)
COMMUNITY
CORE VALUES
KINDNESS
EXCELLENCE
LEARNING
INNOVATION
WHO ME – WE - COMMUNITY
ME
PERSONAL ACCOUNTABILITY
_______________
WE
TEAM &
ORGANIZATIONAL ALIGNMENT
IMPACT-FOCUS
_______________
COMMUNITY
PATIENT / CUSTOMER FOCUS
CULTURE FILTERS SYSTEMICALLY
HAPPINESS ROI
HARVARD BUSINESS REVIEW JAN-FEB 2012
BETTER RETENTION
SICK LEAVE 66%
BURNOUT 125%
TURNOVER 51%
MORE ENGAGEMENT
SALES 37%
PRODUCTIVITY31%
CREATIVITY300%
PROFITS22-33%


ROI OF HAPPY CULTURE
ELTV EMPLOYEE LIFETIME VALUE
RREP RECRUITING RETENTION ENGAGEMENT + PRODUCTIVITY
RECRUITIN
G
PRODUCTIVITY
ENGAGEMENT
RETENTION
TRIAGE THE ROI FOR YOUR ORG
RESEARCH FROM GREENHOUSE
TRIAGE SITUATIONS TRIAGE SOLUTIONS
[1] LOW RETENTION | HIGH ATTRITION
COSTING 150-300% OF SALARY
10 PPL X 80K = $1.2MM ADDL COSTS
[2] LOW ENGAGEMENT + OUTPUT
LOW PRODUCTIVITY | PERFORMANCE
HIGHER PEOPLE COSTS
2.5 VS 1 ENGINEER HIRES (x2.5 EXPENSES)
[3] WHERE’S THE *RIGHT FIT* TALENT
(CULTURE + SKILLS)?
ZAPPOS 100MM IN WRONG HIRE LOSSES
CREATE A SUSTAINABLE CULTURE
INCREASE TENURE BY 3-5 YEARS
IMPROVE LEADERSHIP TRAINING
(50% LEAVE BC OF MANAGER; 33% BC OF CULTURE)
ALIGN COMPANY PURPOSE/VALUES WITH
EVERYONE
HAPPIER EMPLOYEES = MORE ENGAGED
31%+ MORE PRODUCTIVE
BETTER RECRUITS THRU CULTURE
PERFORMANCE + OUTPUT
(E.G. >20% SALES, >22% PROFITABILITY)
51%

TURNOVER
22%PROFITABILITY
 7.5YEARS
HEALTHIER &
LONGER LIFE
HARVARD BUSINESS REVIEW JAN-FEB 2012
PURSUING HAPPINESS, LYUBOMIRSKY ET AL
GALLUP 2013
HAPPIER
EMPLOYEES
HAPPIER
CUSTOMERS=
SUCCESSFUL
COMPANIES
(& MEANINGFUL
LIVES)
=
HAPPINESS… DELIVERED.
HAPPINESS…DELIVERED.
?
PRIORITIZE PATIENTS + EMPLOYEES (OPCE)
CULTURE + PROCESS + ENVIRONMENT + LEADERSHIP ACCOUNTABILITY
ALIGN 300 EXECS, 30 HOSPITALS, 50K EMPLOYEES
SCALE IN QUICKTIME FASHION
90th PERCENTILE IN PATIENT EXPERIENCE BY 2019
!
EXECUTIVE ALIGNMENT SESSIONS
CULTURE LEADS + TEAMS ACROSS ORG/LOCATIONS
TRAIN THE TRAINER TO SCALE
OUTCOMES
- SCALED ACROSS 55K EMPLOYEES IN LESS THAN A YEAR
- BRAND SYNONYMOUS WITH INNOVATION AND HEALTH CARE LEADER
- IMPROVED PATIENT SATISFACTION SCORES
SUCCESS!
SCALING IN A LARGE ORG W/ BUREACRATIC LAYERS
HAPPINESS…DELIVERED.
NORTHWELL CULTURE PROGRAM
EXECUTIVE
LEADERS 300
LEADER
CHAMPIONS 30
“CULTURE
COMMANDERS”
NORTHWELL
EMPLOYEES
3,800
LEADERS
50,000+
EMPLOYEES
• EXECUTIVE LEADER WORKSHOP
• CULTURE LEADER WORKSHOP
• COACH-THE-COACH
• COACHING SUPPORT
• ORGANIZATIONAL ROLLOUT
ON THE ROADMAP:
ALL OTHER
LEADERS 3,470
NORTHWELL: CASCADE APPROACH
?
MAKE PATIENTS + EMPLOYEES A PRIORITY
ALIGN 300 EXECS, 35 HOSPITALS, 55K EMPLOYEES
SCALE IN QUICKTIME FASHION
!
EXECUTIVE ALIGNMENT SESSIONS
CULTURE LEADS + TEAMS ACROSS ORG/LOCATIONS
TRAIN THE TRAINER TO SCALE
OUTCOMES + SUCCESS
- SCALED CULTURE PROGRAM + EMPLOYEE
TOOLKITS ACROSS 50K+ EMPLOYEES WITHIN A
YEAR
- BRAND+CULTURE OF INNOVATION AND HEALTH
CARE LEADER
- IMPROVED PATIENT SATISFACTION SCORES
HAPPINESS…DELIVERED.
READY TO
REFRAME?
READY TO
REFRAME?
PRESENTATION
CULTURE BOOK
TOOLS TO HELP
YOUR JOURNEY
JENN@DELIVERINGHAPPINESS.COM
READY TO
REFRAME?
BE TRUE TO OUR WEIRD SELVES
IMAGINE…
BE TRUE TO OUR WEIRD SELVES
LIVE OUR VALUES, PASSIONS
AND PURPOSE
IMAGINE…
BE TRUE TO OUR WEIRD SELVES
LIVE OUR VALUES, PASSIONS
AND PURPOSE
PRIORITIZE FOR LASTING,
SUSTAINABLE HAPPINESS
IMAGINE…
…THEN DO.

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Editor's Notes

  1. FORTUNE 100 BEST CO’S TO WORK FOR -- THE ONES TAKE CARE OF PPL AND FOCUSD ON CULTURE = 3X HIGHER RETURNS* -- See co’s focusing on culture changing the game and experiencing results far beyond S&P v best FORTUNE BEST workplaces focus on culture & needs of employees reaching new heights in biz results -- Culture defines these things (wholeness, meeting human needs, ability to be ourselves, be accepted, values, meaning in work..) * CUMULATIVE STOCK MARKET RETURNS
  2. Our DH model for a sustainable culture is… Starting with a foundation - strong values that your team/talent/employees truly live by day-to-day Being guided by metrics and science to maximize individual + team productivity Having a higher purpose that your employees + customers + the world (our Me/We/Community model) are inspired by
  3. Accolade Leadership Behaviors | 360 Feedback Survey Questions ME > WE > COMMUNITY | PERSONAL ACCOUNTABILITY > SUPPORTS COLLEAGUES > CLIENT + CUSTOMER FOCUSED
  4. PPT version JENN- RREP recruiting retention engagement Productivity ADD CALLOUTS to illustrate what the pains are, that they have but might not know Culture summit speaker- from greenhouse Describe what this is in CLEAR way Co’s always talking about the customer lifetime valuye Never serously thought about what the emp lifetime value is Just as imp if not more Hard to put it to roi But can put it to roi Recruiting hirining onbarding managing of that persontraining and then the culture and management determines how long the emp stays Each of these points are what we’re addressing in culture of happiness Attration retention hiring This is how we can be more scientific and measurable on roi of emp happiness
  5. Systems are under-developed and the multinationals come in and don’t like the lack of systems and process at this growing and under development.
  6. Turnover. Profitability. Creativity/Innovation…especially for the design firms. Tardiness & Absenteeism- which affects Productivity
  7. I don’t know what you say here, but I would say something like : Paraphrase: Congrats…if you’re into this happiness thing, then good news! You’re already on the way through the first phase of the roadmap we use for our consulting work: the inspire phase. And that’s not a throwaway point…Inspiration is crucial. Until there is the feeling of possibility and shared inspiration, and an understanding of some of the facts that support it, you can’t create the momentum necessary to shift toward a sustainable happy culture. But once you and your organization have that inspiration, the sky is the limit. You can then shift to the next phase: ”Assess”. ’You need to measure (quantitatively and qualitatively) your culture accurately to create a baseline measurement, which helps you to figure out what is working and what improvements can really be made. Traditionally, culture and happiness have been challenging to measure, s they were considered fluffy. But as we’ve shown today, we know it’s not. To that end, we’ve worked to offer two different surveys, one for culture and one for happiness…etc etc… NOTE: I could also imagine some slide animiation NOTE: In the notebook, you’ll find links for both assessments! Take them for a spin.