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Microsoft - 05/11/2017- Zappos/DTP
This document summarizes Tony Hsieh's Downtown Project which aims to revitalize downtown Las Vegas through community building. The project will invest $350 million to support small businesses, tech startups, education and arts. The goal is to create collisions and co-learning by increasing density, diversity, and street activity. This approach aims to accelerate innovation, productivity and happiness by maximizing "returns on community" rather than short-term profits. The hope is downtown Las Vegas will become the most community-focused large city in the world.
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Microsoft - 05/11/2017- Zappos/DTP
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- 2. The Power ofWOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
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- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
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- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
- 11. DELIVERING HAPPINESS CUSTOMERS &EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. Clothing Customer Service Company Culture “agreat brand is… ______” WHAT’S NEXT DELIVERING HAPPINESS
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- 14. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITYHALL
- 16. LAS VEGAS CITYHALL
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- 26. DELIVERING HAPPINESS WHAT’S NEXT? Clothing CustomerService Company Culture
- 27. DELIVERING HAPPINESS WHAT’S NEXT? Clothing CustomerService Company Culture Community
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- 29. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
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- 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS
- 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING
- 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 39. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 40. Accelerating Collisions, Co-Learning, andConnectedness THE BIG BET
- 41. Accelerating Collisions, Co-Learning, andConnectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 42. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)…
- 43. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 44. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 45. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 46. ROC & ROL ROI VS Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 47. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- 48. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 49. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 52. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate
- 53. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions
- 54. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability
- 55. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 56. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 57. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
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- 77. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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- 92. Productivity and innovationper resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 93. 1. Residential densityof 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 94. Maximize serendipitous interactions Densityin the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 95. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 96. DIVERSITY + DENSITY 1.Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 97. What is thevalue of a resident that is out and about in the neighborhood? RETURN ON COLLISIONS ROC
- 98. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONS ROC
- 99. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONS ROC
- 100. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONS ROC
- 101. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC
- 102. JAKE – FLINT& TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 103. JAKE – FLINT& TINDER
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- 106. What is thevalue of a purposeful visitor that contributes to community? RETURN ON COLLISIONS ROC
- 107. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONS ROC
- 108. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONS ROC
- 109. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONS ROC
- 110. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC
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- 112. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC
- 113. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC
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- 115. 100,000 “collisionable” RETURN ONCOLLISIONS ROC
- 116. 100,000 “collisionable” community RETURNON COLLISIONS ROC
- 117. 100,000 “collisionable” communityhours RETURN ON COLLISIONS ROC
- 118. 100,000 “collisionable” communityhours per RETURN ON COLLISIONS ROC
- 119. 100,000 “collisionable” communityhours per acre RETURN ON COLLISIONS ROC
- 120. 100,000 “collisionable” communityhours per acre per RETURN ON COLLISIONS ROC
- 121. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONS ROC
- 122. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONS ROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR
- 123. Accelerate: 1. Collisions 2. Co-Learning 3.Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
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- 127. 50% OF HUMANSLIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 128. 75% WILL LIVEIN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 129. THE 4 MINUTEMILE
- 130. THE 4 MINUTEMILE
- 131. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 132. A GREAT BRAND is astory that never stops unfolding.
- 133. is a storythat never stops unfolding. A GREAT BRAND COMPANY
- 134. A GREAT BRAND COMPANY CITY is astory that never stops unfolding.
- 135. A GREAT BRAND COMPANY CITY COMMUNITY is astory that never stops unfolding.
- 136. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com