Presentation M-Commerce event Binck & Itude

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For the M-Commerce event on the 5th of february in Amsterdam, Binck and Itude presented in a jointly effort the creation of the mobile lane of BinckBank.

Technology

ROBIN PUTHLI
DIRECTOR ITUDE MOBILE

ROB VAN DEN BROEK
PRODUCT MANAGER BINCKBANK

BINCKBANK IS EEN ONLINE
BANK VOOR BELEGGERS
KANTOREN DOOR HEEL EUROPA

BINCK: VAN E-BEDRIJF
NAAR M-BEDRIJF
FEBRUARI 2013 Ÿ M-COMMERCE

2009

“IPHONE IS HOT!”
INNOVATIEF INSPRINGEN OP TREND

ACQUISITIE

ACTIVATIE

KLANT
SALES RETENTIE

Mobile lead Mobile app
site

ACQUISITIE
VIA APPS & WEB
Face-to-Face Campagne (tv/radio)

On device ads

Ad Words (Google)

Even wachten….

ACTIVATIE
OFFLINE PROCES

Q3 2012:
24% van alle sessies via mobiel
2009 7% omzet per jaar (E)
1.5% omzet per jaar (E)

Groot bereik

App crashed
KLANT
VERHOGEN RETENTIE & SALES

Weinig nieuwe
functionaliteiten

CONCLUSIE
REVOLUTIE OF EVOLUTIE

2009 2013

ROBIN PUTHLI
LINKEDIN:PUTHLI
R.PUTHLI@ITUDE.COM
WWW.ITUDE.COM

ROB VAN DEN BROEK
LINKEDIN: RVDBROEK
ROB.VAN.DEN.BROEK@ALEX.NL
WWW.BINCK.NL

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Presentation M-Commerce event Binck & Itude

1. ROBIN PUTHLI DIRECTOR ITUDE MOBILE ROB VAN DEN BROEK PRODUCT MANAGER BINCKBANK

2. BINCKBANK IS EEN ONLINE BANK VOOR BELEGGERS KANTOREN DOOR HEEL EUROPA

3. BINCK: VAN E-BEDRIJF NAAR M-BEDRIJF FEBRUARI 2013 Ÿ M-COMMERCE

4. 2009 “IPHONE IS HOT!” INNOVATIEF INSPRINGEN OP TREND

5. 2009 Actuele koersen + Handelen

6. 2010 2010 2011 2013 2012 2013

7. ACQUISITIE ACTIVATIE KLANT SALES RETENTIE

8. Mobile lead Mobile app site ACQUISITIE VIA APPS & WEB Face-to-Face Campagne (tv/radio) On device ads Ad Words (Google)

9. Even wachten…. ACTIVATIE OFFLINE PROCES

10. Q3 2012: 24% van alle sessies via mobiel 2009 7% omzet per jaar (E) 1.5% omzet per jaar (E) Groot bereik App crashed KLANT VERHOGEN RETENTIE & SALES Weinig nieuwe functionaliteiten

11. CONCLUSIE REVOLUTIE OF EVOLUTIE 2009 2013

12. Q&A VRAGEN?

13. ROBIN PUTHLI LINKEDIN:PUTHLI R.PUTHLI@ITUDE.COM WWW.ITUDE.COM ROB VAN DEN BROEK LINKEDIN: RVDBROEK ROB.VAN.DEN.BROEK@ALEX.NL WWW.BINCK.NL

Presentation M-Commerce event Binck & Itude

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