Presentation delivered by Cindy Nguyen of TMP Government on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

1. Why Employers Need to
Be Mobile
Cindy Nguyen, Director, Digital Strategy
TMP Government, a wholly owned subsidiary of TMP Worldwide
/TMPgovernment TMP Government & TMPgov /TMPgovernment
Cynthia Nguyen

2. Let’s talk about the reasons to be mobile

3. Mobile Today

5. We are Mobile
96% of mobile employees carried 2 or more
devices, with 50% carrying 3 or more
By 2014 mobile Internet usage should take
over desktop usage
77% of job seekers use
mobile job search apps
Source: iPass “2010 Mobile Workforce Study”
Source: Microsoft Tag Infographic, Mobile Marketing
Source: Beyond.com

6. Social is Mobile
More than 350 million active users access
Facebook through a mobile device
½ of Twitter’s 350 million users
use Twitter mobile
Over 200 million YouTube views
occur on a mobile device
LinkedIn mobile page views have grown
more than 400% year-over-year
Source: Microsoft Tag Infographic, Mobile Marketing
Source: Facebook Statistics & LinkedIn Blog

7. What would you like to do on mobile?
The Mobile Recruiting Activities Job Seekers Would Like to Do
11%
Get updates based on location such as job ads 16%
30%
Contact the recruitment team 30%
33%
Read about the recruitment process 33%
39%
Track application status
39%
Search for Jobs
51%
57%
0% 10%
20% 30%
40% 50% 60%
Source: Potentialpark Communications, Trend Studies 2011

8. Did you know your organization has a
mobile site?
Consider mobile behavior – users are action-oriented
Google will start giving higher preference to optimized mobile sites

9. TSA Mobile Recruitment
• Challenge
– Targeting candidates in remote areas
• Solution
– Use a mobile site to provide an additional entry point
• Tactics
– SMS campaign
– QR codes on ads and out of home
• Results
– 400 responses from Jan to Oct (SMS)
– 176 QR code scans from Oct to Nov in remote areas

10. Target Mobile Recruitment

12. AT&T Mobile Recruitment
• Challenge
– Engage and inform its jobseekers
• Solution
– Mobile friendly Talent Network
• Tactics
– iPhone Jobs App
– Careers mobile site
• Results
– Talent Network has over 500,000 members
– Top 10 source of candidate applications and hires

13. Mobile Review…
• Remember: mobile is a piece of the overall
strategy – but a very important piece
• Your target audience is mobile
• Social is mobile
• Your organization has a mobile site, is it
optimized for the mobile experience?