Home staging involves preparing a home for sale to appeal to potential buyers and sell more quickly at a higher price. Staging makes a home welcoming and attractive by transforming it into a lifestyle anyone would want. Staged homes statistically sell faster, increase perceived value, and attract buyers emotionally by allowing them to envision living there. Staging gives homes a professional image online and in print that creates buyer interest, which can result in multiple offers and a higher selling price. Before and after photos show how staging transforms rooms with furniture arrangement and visual appeal.

1. PRO STAGED HOMES
The Success of Home Staging
June 24, 2013

2. What is Home Staging?
• The process of preparing a property for sale in the
marketplace.
• The goal of staging is to make a home appealing to the highest
number of potential buyers, thereby selling a property more
swiftly and for the most money possible.
• Staging techniques focus on improving a property's appeal by
transforming it into a welcoming, attractive product (lifestyle)
that anyone might want.

3. What are the benefits of
Home Staging?
FINANCIAL
• Bottom line is that statistically, staged homes tend to sell
faster.
• Staging when done right, increases perceived value.
• The cost associated with staging is a drop in the bucket
compared to a priced reduction and/or carrying a mortgage
payment.

4. Benefits
EMOTIONAL
• 95% of buyers buy on emotion so you’ve got to make it “love at
first sight.”
• When they start to see where their furniture can be placed,
whose room is whose, and how they can create a home in that
property, you’ve got a sale!
• Attract and pull at your prospective buyers’ heartstrings.
• Create multiple offers and a higher selling price.

5. Benefits
VISUAL
• 98* % of buyers use the internet as the information source in
their home search.
• Bad, too few or (even worse) no photos = no traffic
• You only have one chance to make a first impression.
• Whether online or in person, you only have a few seconds to
get their attention.

6. Benefits
• Staged homes often get better Appraisal values
• Professional image – Staged homes look better and
flyers and websites. Nearly 98% of prospective buyers
“shop” online before ever contacting a Realtor, which
means that homes shown on the MLS must be in top
selling condition as a necessary first step in creating
Buyer interest!
• Gain referral and repeat business

7. Proven Results in Priced
Right-Staged Home Sales
Family Room Before Family Room After

8. BEFORE & AFTER
Living Room Before Living Room After

9. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

10. BEFORE & AFTER
Living Area Before Living Area After

11. BEFORE & AFTER
Living Room Before Living Room After

12. BEFORE & AFTER
Kitchen Before Kitchen After

13. BEFORE & AFTER
Kitchen Before Kitchen After

14. BEFORE & AFTER
Kitchen Before Kitchen After

15. BEFORE & AFTER
Guest Bath Before Guest Bath After

16. BEFORE & AFTER
Dining Room Before Dining Room After

17. BEFORE & AFTER
Living Room Before Living Room After

18. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

19. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

20. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

21. BEFORE & AFTER
Family Room Before Family Room After

22. SUMMARY
• Great listing tool.
• Distinct marketing advantage.
• Staged homes appeal to a broader range of buyers.
• Buyers feel Staged homes are well maintained.
• Building inspectors view Staged homes as well cared for.
• This is why Staging is so important.